Search Engine Marketing A 40-minute primer on using search engines to grow your business.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three main sections Slide 2

[object Object],[object Object],[object Object],Section 1: What is SEM? Slide 3

[object Object],[object Object],[object Object],What is SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],Slide 4

[object Object],[object Object],[object Object],What is PPC? ,[object Object],[object Object],[object Object],[object Object],Slide 6

[object Object],[object Object],[object Object],[object Object],[object Object],What isn’t search engine marketing? Slide 8

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why you need SEM Slide 11

[object Object],[object Object],Section 2: Tactics and strategies Slide 12

Toddlers aren’t interested in physics Slide 13

[object Object],[object Object],Keywords 101 Slide 14

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where to start Slide 15

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 2: Conduct research Slide 16

[object Object],[object Object],[object Object],[object Object],Phase 3: Keyword selection Slide 17

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword selection – cont’d Slide 18

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Slide 19

[object Object],[object Object],[object Object],SEO: Content Slide 20

[object Object],[object Object],[object Object],[object Object],SEO: Links Slide 23

[object Object],[object Object],[object Object],[object Object],Grouping keywords Slide 25

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing ads Slide 26

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing landing pages Slide 27

[object Object],[object Object],[object Object],Section 3: Putting it all together Slide 29

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case study - AuthorHouse Slide 30

Case study – Nova Hydraulics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 31

Balancing SEO and PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 32

Action Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 33

Thank you! Pat East [email_address] 812.330.3134 x106

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Search Engine Marketing A 40-minute primer on using search engines to grow your business.

1. Search Engine Marketing A 40-minute primer on using search engines to grow your business Get Your MBO / December 7, 2007

5. Where the SEO results appear Slide 5

7. Where the PPC results appear Slide 7

9. What search engines would see Slide 9

10. What users would see Slide 10

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24. Internal links Slide 24

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28. Good example Slide 28

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34. Thank you! Pat East [email_address] 812.330.3134 x106