We have Hanapin experts Briann Saxman and Mike Matta here to tell you, in just one webinar, all the PPC Excel tricks you need to know. Now the question is, what will you do with all of your free time?

1. #thinkppc
&
PPC Excel Shortcuts
You’ll Never Want to Forget
HOSTED BY:

2. Presenters
• Bri Saxman
– Account Manager at Hanapin Marketing
– PPC Hero Blogger
– @brisaxman
• Mike Matta
– Production Associate at Hanapin Marketing
– PPC Hero Blogger
– @MattaMike

3. – Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?

4. Our Clients

5. Join the conversation
• Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box to
send us questions.

6. Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

7. #thinkppc
Grouping

8. #thinkppc
Grouping
Grouping does exactly what it
sounds like: it groups rows or
columns together.
The most frequent use of
grouping is calculating your
optimal average position.
To do this, download a campaign
or keyword report segmented by
week (or day).

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Grouping

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Tracing Precedents

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Tracing Precedents
To add this keyboard shortcut simply do the following:
● Open System Preferences
● Select Keyboard
● Select the Shortcuts tab
● Click App Shortcuts on the left
● Click the + button to add a new one
● For “Application” choose “Microsoft Excel”
● For “Menu Title” enter “Trace Precedents”
● For “Keyboard Shortcut” press CTRL+Q

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Tracing Precedents
That’s it! CTRL+Q will now launch Trace Precedents in Excel
2016 for Mac.
Note: I did not find a similar option for the latest versions of Excel for
Windows. However, I did find this incredibly thorough post on
powerspreadsheets.com that has tons of existing keyboard shortcuts as
well as step-by-steps for learning those shortcuts.

13. #thinkppc
Trendlines

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Trendlines
Trendlines are a great way to call out how data has
changed over time when creating graphs.
● Much more client facing
● For when exact numbers don’t matter

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Trendlines

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Trendlines

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Trendlines

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Trendlines

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Wildcards

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Wildcards

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Wildcards

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Wildcards

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Slicer

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Slicer

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Slicer

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Concatenate

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Concatenate

28. #thinkppc
Concatenate
This function allows you to combine the contents of multiple
cells.
When to use it:
To create a pivot table that pulls from multiple values, concatenate campaign name
+ ad group name + keyword and pulling the number of sales you received from
each location.

29. #thinkppc
Naming Ranges

30. #thinkppc
Naming Ranges
Naming ranges accomplishes two things for you:
● Makes formulas easier to write
● Making your spreadsheets easier for others to
understand

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Naming Ranges

32. #thinkppc
Naming Ranges

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Naming Ranges

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Capitalization

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Capitalization
Excel has functions built-in that will automatically change the
capitalization of the text in a cell.
● Changing lowercase ads to title case quickly & easily

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Projections

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Projections
Excel makes projections
easy. ● Can be used for spend, conversions,
clicks, etc
● The typical formula used is:
MTD + ((Last 7/7)*Days Left In Month)
● Automate it with Supermetrics and
automatically update the numbers.

38. Offers!
A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!

39. Live Q&A Time!

40. #thinkppc
Thank you for attending our webinar!
#thinkppc
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf