How to Maximize the Impact of Video Content with Retargeting

•

0 gefällt mir•324 views

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

Marketing

@MStinsonRoss
HOW TO MAXIMIZE THE IMPACT OF
VIDEO CONTENT WITH RETARGETING

@MStinsonRoss
AGENDA
● Maximize the impact of video content with
behavioral retargeting
● Track and optimize video marketing in
campaigns
● Prioritize the various video marketing options

@MStinsonRoss
45% of people watch more than an
hour of Facebook or YouTube
videos every week.

@MStinsonRoss
100 million hours of video are
watched every day on Facebook.

@MStinsonRoss
Over 3 billion hours of video are
watched each month on YouTube.

@MStinsonRoss
36% of consumers view videos
over 5 min in length on mobile
devices.

@MStinsonRoss
Your customers are watching
video content.

@MStinsonRoss
How we use that behavior for
something actionable?

@MStinsonRoss
GOAL +
VIDEO CONTENT
+ AUDIENCE

@MStinsonRoss
•Drive Traffic to Website or
Storefront
•Increase Press Mentions

@MStinsonRoss
•Generate New Leads
•Increase Sales & Sign-ups

@MStinsonRoss
Cultivate a community of 10,000
likeminded Facebook users likely to
purchase fair-trade sustainable
clothing online.

@MStinsonRoss
Convert doctors eligible for
med-mal coverage from
Facebook connections to leads
at a rate of 9%.

@MStinsonRoss
Site Visitors – 9,700
Video Viewers – 3,700

@MStinsonRoss
●Facebook
●Twitter
●Instagram
●Snapchat
●LinkedIn
●YouTube
●Vimeo

@MStinsonRoss
•Full-scale Commercial
Production
•Professional Animation
•DIY Production
•Live Broadcasting

@MStinsonRoss
THANK YOU
MICHELLE@APOGEERESULTS.COM

Weitere ähnliche Inhalte

Ähnlich wie How to Maximize the Impact of Video Content with Retargeting

Power of Social Media Video MERGEshow OrlandoGruen Digital Marketing

Tune into the power of social media video for your business Michelle Stinson Ross

Fulfilling the Mad Men Promise of Creative - Michelle Stinson-RossState of Search Conference

Influencer Marketing and Link BuildingMichelle Stinson Ross

Marketo Summit: Social Media + Storytelling = Awesomesauce!Michael Brito | Zeno Group

Telling Unskippable Stories with YouTube AdsInternet Marketing Software - WordStream

Social media marketing EmilinaRebello

iris Guide to Social ChannelsIris

Using Paid Search in 2017Joe Martinez

Social Media Trends in 2018Jeraldine Phneah

Content Marketing Strategy 2017WRite Things

The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid ThemMarketo

Digital Marketing Master Class Session 5Kenny Soto

Influencer Marketing: From Content to CommerceTrepoint

Digital Path to Purchase: From Content to ConversionTrepoint

Is Content Marketing Dead? If So, How to Revive ItEric T. Tung

How to build your paid ad strategy webinarStephanieGriffith19

3Ton30: Understand Native Advertising on Social MediaCentro

Digital Marketing Trends Digital Giants

Joe Stanhope - Reimagining the Technology Foundation for MarketingJulia Grosman

Ähnlich wie How to Maximize the Impact of Video Content with Retargeting (20)

Power of Social Media Video MERGEshow Orlando

Tune into the power of social media video for your business

Fulfilling the Mad Men Promise of Creative - Michelle Stinson-Ross

Influencer Marketing and Link Building

Marketo Summit: Social Media + Storytelling = Awesomesauce!

Telling Unskippable Stories with YouTube Ads

Social media marketing

iris Guide to Social Channels

Using Paid Search in 2017

Social Media Trends in 2018

Content Marketing Strategy 2017

The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them

Digital Marketing Master Class Session 5

Influencer Marketing: From Content to Commerce

Digital Path to Purchase: From Content to Conversion

Is Content Marketing Dead? If So, How to Revive It

How to build your paid ad strategy webinar

3Ton30: Understand Native Advertising on Social Media

Digital Marketing Trends

Joe Stanhope - Reimagining the Technology Foundation for Marketing

Mehr von Hanapin Marketing

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing

5 Reasons to Use Amazon DSP in 2020Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid GrowthHanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing

Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing

Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing

The Untapped Power of Quora AdsHanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing

Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing

Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing

Building Optimised Post-Click ExperiencesHanapin Marketing

Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing

Keynote: How to Supercharge Your PPC CareerHanapin Marketing

Ad Extensions as a Lever for Powerful Text AdsHanapin Marketing

Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing

What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing

Data Driven AdvertisingHanapin Marketing

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing

Mehr von Hanapin Marketing (20)

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta

5 Reasons to Use Amazon DSP in 2020

Identify & Leverage YouTube Audiences for Organic & Paid Growth

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape

The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

The Untapped Power of Quora Ads

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Investing in Brand Campaigns? Post-Click Experience is Key

Machine Learning Tech You Could and Should Use Tomorrow

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Building Optimised Post-Click Experiences

Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Ad Extensions as a Lever for Powerful Text Ads

Why You Should (Not) be Using Automated Bidding Strategies

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Data Driven Advertising

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...

Kürzlich hochgeladen

Gain potential customers through Lead Generationvidhyalakshmiveerapp

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226

Crypto Quantum Leap - Digital - membership areajaynee G

Alpha Media March 2024 Buyers Guide.pptxDave McCallum

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan

The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath

Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc

Optimizing Your Marketing with AI-Powered PromptsVbout.com

Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising

How consumers use technology and the impacts on their livesMathuraa

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156

Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1

Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman

[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal

Resumé Karina Perez | Digital StrategistKarina Perez

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156

personal branding kit for music businessbrjohnson6

The Impact Of Social Media Advertising.pdfishikajaiswal116

Elevating Your Digital Presence by Evitha.pdfevithatojoparel

Kürzlich hochgeladen (20)

Gain potential customers through Lead Generation

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

Crypto Quantum Leap - Digital - membership area

Alpha Media March 2024 Buyers Guide.pptx

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

The seven principles of persuasion by Dr. Robert Cialdini

Aiizennxqc Digital Marketing | SEO & SMM

Optimizing Your Marketing with AI-Powered Prompts

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

How consumers use technology and the impacts on their lives

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

Cartona.pptx. Marketing how to present your project very well , discussed a...

Mastering Affiliate Marketing: A Comprehensive Guide to Success

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Resumé Karina Perez | Digital Strategist

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

personal branding kit for music business

The Impact Of Social Media Advertising.pdf

Elevating Your Digital Presence by Evitha.pdf

How to Maximize the Impact of Video Content with Retargeting

1. @MStinsonRoss HOW TO MAXIMIZE THE IMPACT OF VIDEO CONTENT WITH RETARGETING

2. @MStinsonRoss MICHELLE STINSON ROSS @MStinsonRoss Director of Marketing Operations Conference Speaker, Trainer & Regular Industry Contributor Marketing Generalist with experience integrating Content, Search, Social, Paid, Email & Traditional Marketing

3. @MStinsonRoss

4. @MStinsonRoss

5. @MStinsonRoss AGENDA ● Maximize the impact of video content with behavioral retargeting ● Track and optimize video marketing in campaigns ● Prioritize the various video marketing options

6. @MStinsonRoss 45% of people watch more than an hour of Facebook or YouTube videos every week.

7. @MStinsonRoss 100 million hours of video are watched every day on Facebook.

8. @MStinsonRoss Over 3 billion hours of video are watched each month on YouTube.

9. @MStinsonRoss 36% of consumers view videos over 5 min in length on mobile devices.

10. @MStinsonRoss Your customers are watching video content.

11. @MStinsonRoss FANTASTIC………………

12. @MStinsonRoss How we use that behavior for something actionable?

13. @MStinsonRoss MAXIMUM IMPACT

14. @MStinsonRoss GOAL + VIDEO CONTENT + AUDIENCE

15. @MStinsonRoss •Increased Brand Awareness •Boost Brand Engagement •Build Community

16. @MStinsonRoss •Drive Traffic to Website or Storefront •Increase Press Mentions

17. @MStinsonRoss •Generate New Leads •Increase Sales & Sign-ups