In this presentation, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.

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&HOSTED BY:
Getting Your
Ads Seen!
Introducing In-Image Advertising

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Your Presenters
• Diane Anselmo
– Associate Director of Services at Hanapin
Marketing
– PPC Hero Blogger
– @diane_anselmo
• John Weisgerber
– Sr. Vice President of Sales at GumGum
– @GumGum

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Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send
us questions.

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Live Poll Question #1
How long have you been in PPC?
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A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

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BRANDS ONLY
HAVE 9 SECONDS
to grab a consumer’s attention
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IMAGES ARE IMPORTANT
HUMANS
PROCESS IMAGES
60,000x FASTER
than text
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BEING VIEWABLE IS NOT THE SAME AS BEING
SEEN
6/30/2016#thinkppc

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COMPUTER VISION
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IN-IMAGE UNITS
6/30/2016
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In-Image Ads
Viewable Engaging
Relevant Multi-Screen
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VIDEO SOLUTIONS
In-Content Video In-Screen
Embedded Video
In-Image
Embedded Video
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NATIVE SOLUTIONS
Native VideoNative Standard
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MOBILE SOLUTIONS
14
In-Screen Full TakeoverIn-Screen Half Takeover
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IN-IMAGE SOLUTIONS
In-Image
In-Image
Animated
In-Image
Canvas
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IN-SCREEN SOLUTIONS
In-Screen In-Screen Animated
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TARGETING TACTICS
CONTEXTUAL AUDIENCE KEYWORD/CATEGORY
EVENTS PRODUCTS LIFESTYLE
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WHY WE ARE
UNIQUELY
POSITIONED
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BRAND SAFETY
DoubleVerfiy's
BrandShield on
every campaign
Explicit Semantic
Analysis
Key Word Extraction
Threat, Event and
Page Classification
1
GumGum's image recognition technology also acts as a brand safety net,
by being able to detect images with nudity, tornadoes, etc.
We Also Utilize:
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BRAND PERFORMANCE
81%VIEWABILTY
(Moat)
9.1%ENGAGEMENT
(comScore)
.84%CLICK THROUGH RATE
*Platform buy across all ad units
37%BRAND LIFT
(Nielsen:Vizu)
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PREMIUM PLATFORM
400MGLOBAL REACH
10BMONTHLY IMPRESSIONS
2K+PREMIUM PROPERTIES
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ADVERTISER OVERVIEW
5/5GLOBAL AD AGENCIES
2.5K+BRAND CAMPAIGNS
100B+IMAGE IMPRESSIONS
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Why Should PPC Care?

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Businesses Are Branding More

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The Decision-Making Journey

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The Decision-Making Journey

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Filling The Funnel

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Filling The Funnel
• General searches lead to branded
searches and conversions

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Targeted Branding
•Branding is no longer as blind
•Can target specific content segments
•Ability to anti-target
•Can reach the right people with the
right message

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Targeted Branding

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In-Image Strategy
•Highly-related content
•Conquesting/Competitors
•Social media feed
•Event

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Offers!
A. Guide to In-Image Advertising from GumGum
B. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
C. Both
D. No Thanks!

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Live Q&A Time!

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Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: marketing@hanapinmarketing.com
GumGum Feedback: lnugent@gumgum.com