1. Production Company Ideas
Hamish Taylor-Law

2. Consistent colour scheme
throughout, calm and
pleasing to the eye.
Blue is quite common in
production company
logos (see below)
Logo incorporates the
idea of photography
and is actually a
diagram of what
aperture means
Aperture –
Photography
terminology, looks
professional

3. Visionary (V4)

4. Shutter Speed

5. Decision
• I think that the Shutter Speed design works the
best and is not too detailed that it will lose clarity
when shrunk down to a thumbnail but will also
look good blown up at the start of the film
• I will now conduct audience research to decide
the best text and image style for my production
logo
• I will count up the votes for each one and the
highest scoring text and logo will be combined to
see if they fit

7. Shutter Speed Development
I have mocked up a few sample images of the Shutter speed logo and done
some audience research on them
2
0
4
4
1
3

8. Finalists
• Because two texts and two logos had the
same number of votes, I have mocked up
versions of the best combinations and will
now conduct further audience research to
decide on the final logo

9. 8

11. The fact that we
cant completely
see what the
figure is or what
they are doing is
quite creepy, we
can see the shape
of a torso and a
head but we are
unsure what the
arms are doing. In
my audience
feedback some
people said that
they saw a tree in
the image, a
common icon in
the horror genre.
Often production
companies will
specialise in a
certain genre of
film and their logo
will be appropriate
to that genre
Because Shutter Speed is a piece of film terminology it The font appears
scratched, relatin
gives the production company a more serious and
g to the horror
professional feel and may attract an audience that know
genre, fingernails
more about the way films work e.g Demographic B
on a chalkboard
etc.
Shutter Speed
I have decided on this for my final logo as it got the
most votes in my audience research
The fact that the
logo is in black
and white means
that it very easy
to insert into any
colour poster. For
example if my
logo was
yellow, it would
look very out of
place in a horror
poster. Also I am
planning to shoot
my film in black
and white, so this
will fit in nicely.