7.pdf This presentation captures many uses and the significance of the number...
Â
El deal zone pod roi_hs v1.0
1. eZeeLINK â Hotel Website Booking Engine
Return on investment
Deal Zone POD
Version 1.0 Next Review Date: 1 Jan 2012
2. Deal Zone POD â What is it?
ïAn advanced âplug and playâ, sales and marketing widget
for a Hotel Website
ïFacilitates different options to entice Guests while booking
on Hotel Website
ïNon Technical tool for implementing marketing ideas
ïCaptures your attention on first point of contact
3. Deal Zone POD â The Concept
ïHighlight the right content
ïDynamically design & show case deals
ïCost effective
ïComplete control of the hotel without external intervention
ïEasy to use
ïSave on advertising and publishing deals
ïImprove loyalty by giving deals on own website
4. Deal Zone POD â What it does?
ïShow what you got
ïRoom rate discounts
ïAdditional room nights
ïRoom upgrades
ïCompliments
ïHotel partner compliments
5. Deal Zone POD â What other websites do?
ïWhat traditional websites do
ïStatic or too heavy
ïInformation over load
ïDonât guide a customer towards selection
ïDonât capture interest
14. Traditional way of advertising
Hotel Best Inn â Avail Great seasonal
discounts
Contact â 001 â 1127689763 & book now!
Sorry, I cant hear
What deal you..
did you Helloo! Do You
say? speak
Or the ClassicâŠ
End of call!
English!
Number busy! But that
was last
years offer
15. Traditional way of advertising
Hotel Best Inn â Avail Great seasonal
discounts
www.hotelbestinn.com & book now!
ïLets consider online booking
ïSame old deals
ïHigh costs to publish on website
ïStatic site doesnât lead to conversion
ïCustomer feels âLack of new offersâ
ïLooks for better deals
16. To see your marketing strategies in action
ïPlan offers and deals, send to web designer â 1day
ïDesigners job - 1 day
ïEducate receptionist about new deals
ïDeals require modifications when they fail to work
ïRepeat the entire process every time
ïRoom availability cannot be updated on website
ïWebsites and traditional adverts donât convert, they only
highlight
17. Deal Zone POD
ïOne time purchase cost - INR 5,000
ïAnnual maintenance cost - INR 1,000
ï A check with Google analytics states:
ïAt least 100 customers everyday leave a website
without booking
ïThey donât find what they are looking for
ïIf LRP = INR1500
ïImplies you loose INR1,50,000
18. Deal Zone POD â Helps you sell more rooms
ïWhat if using a simple widget gave you optimized
conversion?
ïKnow what deals attract the crowd and retain only those
ïConvert all customers by designing suitable options
ïGear up to aggressive selling
ïRamp up you website to help strike the right deal
19. Deal Zone POD â Return on investment
Year Year 1 Year 2 Year 3
Investment 5000 1000 1000
ROI 3.33 0.66 0.66
rooms/year rooms/year rooms/year
ïIf 1 customer books 1 room for 3 nights youâre already
generating profit!
ïNow would you want to compromise this cost for an
roi of 3 rooms per year?
20. Deal Zone POD â Top 5 Reasons to Buy
ïTop 5 Reasons to Buy
ïConception to action in 60 seconds
ïSell more rooms â Increase Occupancy
ïDeals are placed in the Home page in an attractive
format.
ïGuests come to know about the deals without going to
booking engine
ïDynamic scrolling of deals on the Hotel home page
ïHassle free installation