who nestle works

2. Nestle

4. INTRODUCTION
It was founded in 1867 by HENRI NESTLE.
Was listed no.1 in fortune global 500 as the World’s
most profitable corporation.
Ranked no.13 in FT global 2011 with market
capitalization of $200 million
Has 499 factories in 86 countries and employs more
than 3,28,000 people.
Mainly deals in chocolates,
milk products, magi, soup,,
sauce, coffee, tea. Milking,
and mineral water etc.

5. Nestle: Advertising Strategy
Uses the same
symbols worldwide.
“think globally and
act locally”
production formulation
vary to suit cultural
Differences

6. Nestle: Advertising Strategy
• Reduce prices and introduce
smaller packages for products to
make them affordable has also
implemented many promotional
schemes.
• The company has also promoted
there products like giving free
samples of new products free
with old popular and famous
product.

7. Nestle: Advertising Strategy
• It also came up with
products which will target the
children like fruitips, milk bar,
nestle Chinese magi noodles.
• In The spirit of caterting to
pakistan tastes magi introduced
magi pickles in 5 variants
benchmarked to give her
“ghar ka swad”

8. Nestle: Advertising Strategy
• Nestle launches new campaign for kitkat
uses animation for the first time in pakistan. It
urges busy youngsters to take a break and
notice the fun events in their surroundings

9. Nestle
CORPORATE SOCIA
L RESPONSIBILITY

10. SOCIAL RESPOSIBILITY
“GOOD FOOD GOOD LIFE
“Nestle is the largest food company in the
world. But more important to them is to be the
world’s leading food company”

11. SOCIAL RESPOSIBILITY
In 2006 nestle become the first organization
to adopt creating share values approach
Nestle has focused its Creating Shared Value
efforts and investments on three areas-
nutrition, water and rural development- as
these are core to our business activities and
vital for our value chain
CSV builds on a strong base of performance in
environmental sustainability and compliance

12. SOCIAL RESPOSIBILITY
• Goals met by Nestle
• Eradicate extreme poverty and hunger
• Achieve universal primary education
• Promote gender equality and empower
women
• Reduce child mortality
• Improve maternal health
• Ensure environmental sustainability
• Develop global partnerships

13. SOCIAL RESPOSIBILITY
• Milking machines were
provided to farmers
maintaining large dairy
farms
• Investing in renewable sources, such as spent
coffee grounds and wood form sustainable
managed forests as well as solar and wind
energy.

14. SOCIAL RESPOSIBILITY
As for social responsibility the
company says its education
programs have reached 9
million people.
And by changing the recipes of its foods it has
eliminated 75000 tons of trans of trans fat
form its products along with 15000 tons of salt
and 638000 tons of sugars Nestle is also the
largest fortifier of foods with vitamins and
minerals

15. SOCIAL RESPOSIBILITY
• Veterinary services are provided free and medicines
provided at wholesale cost
• Nestle Pakistan supports local schools helps in the
maintenance of public parks and green belts
facilitates blood donation camps and health
awareness programs
• Reducing greenhouse gas emissions from our
operations by improving energy efficiency switching
to cleaner fuels The Nestle Group is one of the first
companies achieving the Certification of clean
industry for all of its factories

16. Corporate Social Responsibility
FORMS CSR ASPECTS
employee safely
Nestle ensures safety for employees and the
improvement in labor quality
• This allows the workers to
increase their knowledge
and skill which resulted in
innovation. Innovation increases
the company’s comparative advantage in the
competition

17. Corporate Social Responsibility
• ENVIRONMENT
• Nestle planted 750,000 trees in Malaysia
protect the river ecosystem as part of a
reforestation project
The company also plans
to reduce 5% water per ton
of production to reduce
water pollution

18. Corporate Social Responsibility
SOCIETY
• Nestle has constantly innovating and changing
their products to fulfill their customer’s need
• Nestle plans to double number of nutrition
and physical activity education around the
world

19. Corporate Social Responsibility
IN INDIA
Clean Drinking Water Project and Water
Education Programed For children
• The project has benefited more than 17000
children and even the farmers were made
aware to make proper use of water during
farming activities

20. Corporate Social Responsibility
PHILIPPINES
SUSTAINABLE COFFEE FARMING TRAINING
PROGRAMME:
• It encourages formers
to plant other crops in
between rows of coffee
trees to provide them
with additional income

21. Corporate Social Responsibility
MALAYSIA
Contract Chili Farming Project
• Nestle provides the rural farmers with technical
Support in the field of Chili
processing 80% of chilies
produced are purchased by
Nestle which are been Used in
MAGGIE CHILLI SAUSE

22. Corporate Social Responsibility
NIGERIA
Quality Grains Project and awareness Campaign
For Controlling Mycotoxins
• Aim at reducing high levels
of mycotoxins which effect
cereals dry fruits and nuts
due to humidity and poor
storage practices

23. Corporate Social Responsibility
IN PAKISTAN
Joint Venture For Driving Training:
• Nestle Pakistan joined
hands with National
Highway and the
Motorway Police for
Drivers safety training

24. Corporate Social Responsibility
IN ETHIOPIA
Water Efficiency Coffee Bean:
Research for water efficient
Coffee bean varieties
screening for plant
characteristics related
to water efficiency has
recently started Particularly in Ethiopia

25. Corporate Social Responsibility
IN SOUTH AFRICA
Ice Cream On Wheels:
• Nestle recognizes the
importance of enterprise
development to eradicate
poverty The ice cream on
wheels initiative was launched in 2006

26. THANK YOU
Presented by
Hamid Raza