4. URL Submission
• Search engines uses a ‘crawler’ to scour around
the Internet for new content and
changes/updates to old content
• The crawler then indexes content found into
huge databases
• When a user perform a keyword search, results
are taken from the indexed databases
• Due to the super huge number of content
created and edited at any given time, crawlers
can take weeks to index a new website
5. URL Submission
• One way to help crawlers (such as GoogleBot) find
our website is to inform it – via URL submission
• Activity 5:
– Perform submission to top 3 search engines
– Google: www.google.com/submityourcontent
• Click on Website Owner
• Click on Add your URL
– Yahoo! And Bing: www.bing.com/toolbox/webmaster
• Click on Submit Your Site (under Key Resources – right
column)
• Scroll down and submit anonymously
7. Generic Online Directory
• Similar to newspaper classifieds or phonebook
and yellow-pages
• Why advertise on online directories
– Visibility
• Typically online directories have lots of content and reach;
and get good hit rate which translate to good ranking for
certain keywords
– It’s Free
• Doesn’t cost anything to advertise
– Help with 3rd party link-back
• By redirecting traffic back to your web address or FB page
address, it will help improve your website ranking
8. Generic Online Directory
• Tips on registering on online directories
– Type of directory
• Business listing
• Classifieds
• Mini website
– Popularity of directory
• Lots of other listing
• Listing of relatively good quality
• Get lots of traffic (check www.alexa.com)
– Placement of keywords / tags
– Bring back traffic to your website or Fanpage (where
applicable)
– Check suitability as per target market
• If your market is local then look out for local directory listing
9. Generic Online Directory
• Activity : List your website on multiple free
directories
– Start by performing search / local search for suitable
directory
– Understand briefly site usage policy
– Register and list your company / product / service
10. Things to take note on Online
Directories
• Know how to search for relevant online
directories
– Based on your industry / product type
– Based on the market you are targeting
• Know the different types of online directories
and how you use that to advertise your
product / services
– You may have to adjust your descriptions etc
11. Points to remember when
performing listing
• Business name / listing name
– Always use hybrid company / brand together with
keywords
• Description
– Always have a short and concise description ready
filled with keywords
• Categorization
– Make sure suitable categories are selected
• Link back to your website
– If the platform allows, always link back
12. Activities on Online Directories
• Search for free local online directories
• Search for free specific / specialized local
online directories
• Search for free ‘targeted’ directories (in
market that you want to target)
14. Specific Online Directory
• Specific portals or vertical portals that cater to a
particular industry, target market, demographic
or interest
• Engagement can be in the form of:
– Online listing
– Targeted advertising
– Participation in online groups / forums
– Advertise in marketplaces (also in FB)
• Activity: Conduct search on suitable vertical
portals and FB groups/pages; and formulate
best engagement strategy
16. Photo Marketing
• Image searches and image sharing is
increasingly becoming popular and can be
utilized as one of the ways to be found on the
Internet
• Images indexed by search engines can be
– Embedded in your own website
– Hosted on photo sharing sites
– Uploaded onto directories and other platforms
17. Photo Marketing
• Steps to preparing photos:
– Filename: make sure filename is changed to keywords
– Include ‘tags’ to photos (where applicable) using
keywords
– Enter description on photos (where applicable) using
keywords
– Share photos on photo sharing sites
• www.flickr.com
• www.fotopages.com
• www.tumblr.com
• With emergence of new web applications such as
Pinterest, photo marketing can really help generate
referral traffic to your website
19. Information Marketing
• An effective way to attract viewers and referral
traffic to your website / blog / Fanpage / etc
• The underlying principle is ‘knowledge sharing’
– Educating the market on certain aspects of your
industry
– Sharing of valuable tips and tricks
– Sharing of template / check-list
– Expert opinion
– Technical paper
• Can be in multiple formats (word document,
notes on FB, video, image, powerpoint, etc)
20. Information Marketing
• Checklist for successful strategy:
– Create very good information package; can be in multiple
format/medium
– Use indirect approach (knowledge sharing vs hard selling)
– Upload content to a good distribution platform
– Make sure title, tags and description are crafted properly;
embed keywords where appropriate
• Activity:
– Create and Upload a 3-4 page powerpoint presentation
on a topic that is related to your industry to
www.slideshare.net
– Publish and share the content
21. Information Marketing
• Activity:
– Create and Upload a 30 second video onto Youtube
using www.animoto.com
– Publish and share the video
25. Google Places
• One of the easiest ways to get good ranking for
location-based searches
• Tips on getting good ranking:
– Company/Organization name: use brand name or
company name with desired keyword
– Description field: include as many keywords as possible
– Category: one category should be Google defined
category (select from drop down list); the rest should be
defined according to keyword areas and can be in
multiple language
– Fill up all relevant data, include photos and videos (if
available)
• Activity: Start with www.google.com/places
27. QR Code Basics
• QR Code is short for Quick Response Code
• It is a 2D barcode that allows for multiple type of information to be coded into
a 2D diagram
– Browse / bookmark a website
– Send SMS or make phone call
– Send email
– Google Map
– Tweet on Twitter
– Etc
• Uses of QR Code
– Can be printed on product brochure, business cards, published on FB Fanpage and
website
• How to access?
– Need QR Code reader – typically available on smartphones or downloadable
(search on google)
• Activity: Generate your own QR Code and place it on your marketing collaterals
– Go to http://qrcode.kaywa.com/ or http://keremerkan.net/qr-code-and-2d-code-
generator/
– Cool QR Code: http://www.unitaglive.com/qrcode
