2. Company Overview
Gardenia Telco is a company that was built with the vision of serving the entire Middle
East & Africa region with state of the art Telecom solutions & Consultation.
Since its inception and establishment of its offices in Jordan, Saudi Arabia, Egypt, Iraq
and Libya, Gardenia Telco managed to build a strong reputation for a quality of service
and excellence in delivering consulting services and state of the art telecom, software
& security solutions.
3. Gardenia’s Vision
To become the leading end-to-end Telecom solution provider across MEA region
providing Fixed, Mobile, FMC & tailored software solutions.
Converged Network Solutions
End-To-End Telecom
Solutions
Mobile Apps & Software Development Cloud Based Security Services
4. Solutions & Services Offered by Gardenia Telco
Telecom Solutions
Financial, Business, Regulatory, Legal and Technical Consultation “SBR & WiTech”
Value Added Services for Mobile & Fixed-Line Operators “StreamWIDE”
Common Service Management for WiMAX, Wi-Fi, 3G, Fixed Broadband and LTE “APTILO”
Mesh, Indoor & Outdoor Wi-Fi Solutions “ARUBA Networks”
3G/4G Mobile data offloading solutions
NGN, IMS, VoLTE, Fraud Detection/Prevention & Session Control Solutions “ACME Packet”
Next Generation VoIP Media Gateways “TelcoBridges”
DPI/ IPE Solutions “PROCERA”
Telco-OTT (Over- the-Top) services “CounterPath”
Online Mobile E-commerce “CallSign”
Cloud Security Services “Zscaler”
Next Gen Hosted Video Conferencing Solution “Vidyo”
High Performance Service Assurance, creation and Turn up “Accedian Networks”
Mobile Applications, Web Design & Software Development
Mobile Application Development.
Web Based Applications Development using Microsoft.NET, Python, PHP, SOAP/XML…etc.
7. Consulting Services
In-house Consulting expertise due to the long standing work of the
company founders in both vendor and operator environments
Full partnership with SBR Juconomy Consulting AG Group across the MEA
region (http://www.sbr-net.com)
SBR offers Business, commercial, Legal, Regulatory Advice and technical consulting services in
regulated network industries in the telecoms sector and other network industries (post,
electricity, gas, railways), as well as the media and information technology (ICT) segments
Full partnership with WiTech across the MEA region (http://www.witech.it)
WiTech is a solutions, consulting and engineering company founded in 2003 as a spin-off of the
University of Pisa, Italy. WiTech provides the market with:
Public Wi-Fi Cloud solution & consultation
Business case analysis of wireless network initiatives leveraging the TEA|WiMAX and TEA|
LTE family of powerful and unique tools.
Integrated OSS/BSS solutions that leverage the company’s modular and scalable WROP
(access & service management).
TelcoGIS (geographic information system) platforms.
Strategic consulting on technology, investment plans and engineering services.
9. Value Added Services’ Solutions
Innovative VAS solutions for Telecom Audio and Video Conferencing.
Operators both Mobile & Fixed Through Notification on Reach ability.
Partnerships with global vendors: Colorful Ring Back Tones.
Video Call Completion.
StreamWIDE Converged Messaging.
One Number Service.
SMS2PSTN Solution.
Presence, IM, Chat.
Voice & Video SMS.
Gardenia’s Offerings include VAS solutions Visual Voicemail.
required by operators including BUT not Calls Screening.
limited to:
Unified communications
Voice Mail system with advanced features
Advanced Charging Solutions (Convergent
Online Charging system, Unlimited Rating
Capabilities…etc).
Broadcast Campaigns System (Mass multi-
channel Advertising and Broadcasting
Solution).
17. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming
Internet
Wireless
ISP
Aptilo Mobile
Aptilo Mobile
HLR Offloading
Offloading
DPI Solution
Solution
OSS/ Internet
BSS
GGSN
PCRF
Mobile Core
Mobile Core
Access
Controller Hotel/Retail
Chain
Access Operator’s
Point Own WiFi
18. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming
Internet
Wireless
ISP
Aptilo Mobile
Aptilo Mobile
HLR Offloading
Offloading
DPI Solution
Solution
OSS/ Internet
BSS
GGSN
PCRF
Mobile Core
Mobile Core
Access
Controller Hotel/Retail
Chain
Access Operator’s
Point Own WiFi
19. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
• Manage WiFi Services WiFi Roaming
Internet
• Multiple login methods
Wireless
• Built in pre-paid/post-paid
ISP
• Deployed and certified with
Aptilo Mobile
Aptilo Mobile
widely available WiFi vendors
HLR Offloading
Offloading
DPI
• Manage and rate roaming Solution
Solution
• Vertical business offerings
OSS/ Internet
BSS
GGSN • Statistics & Reporting
PCRF
Mobile Core
Mobile Core
Access
Controller Hotel/Retail
Chain
Access Operator’s
Point Own WiFi
20. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming
• Completely seamless
Internet
• Full identity security of SIM
Wireless
• SIM Authenticates to HLR ISP
Aptilo Mobile
Aptilo Mobile • Secure 802.1x WiFi encryption
HLR Offloading
Offloading • Aggregates thousands Radius
DPI Solution
Solution authentication links to one
OSS/ Internet
BSS • Flexibility SS7 and SIGTRAN
GGSN
PCRF
• Multiple HLR nodes
Mobile Core
Mobile Core
Hotel/Retail
Chain
Encrypted
Encrypted Access Mobile Operator
WiFi Link
WiFi Link Point WiFi
21. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming policy validation and
• WiFi
Internet service profile definitions
• Multiple Policy look-ups in Wireless
OSS/BSS or PCRF ISP
Aptilo Mobile
Aptilo Mobile • Common policies with 3G
HLR Offloading
Offloading • Unique WiFi policies
DPI Solution
Solution • Billing and Pre-Paid System
OSS/ Internet
BSS integration
GGSN • SMS One-Time-Password
PCRF
Mobile Core
Mobile Core
Hotel/Retail
Chain
Mobile Operator
WiFi
22. NGN, IMS, VoLTE, Fraud
Detection/Prevention & Session
Control Solutions
23. Acme Packet
Converged NGN and IMS Edge & Core Solutions
• Services enabled
– Voice, video and RCSe
– 4G data services
– FMC (small cell, WiFi)
– Interconnect and roaming
• SMX Session management
– CSCF functions plus SBC
• SBC and MSG Border control
– P/E/I-CSCF + SBC
– Multiservice Security Gateway
• Next-gen signaling core
– Core Diameter Signaling
Controller (DRA)
– Session Routing Proxy
(BGCF)
• Interconnect and roaming
– I-SBC (I-BCF/I-CSCF)
– I-DSC (DEA)
26. TelcoBridges Value Propositions
• Key Tmedia VoIP Gateways advantages
– Scalability
• TMG800: From 1 to 8 E1 in a single box
• TMG3200: From 16 to 64 E1 in a single box
• TMG7800: From 16 to 1024 E1 in a single system
• Easily scale up and increase of E1s thru a simple licensing scheme
• Benefit: Investment protection & Simplicity
– High Availability
• TMG800/TMG3200: 1+1 protection without need for physical cabling switchover
• TMG7800: N+1 protection
• No loss of service, No loss of capacity, over 99.999% uptime
• Benefit: Increased revenue and no loss
– VoIP codec flexibility
• No DSP template limitation like other vendors
• 2048 simultaneous channels any mix of Universal Codecs
• Universal Codecs: G.711, G.723.1, G.726, G.729ab, T.38 V.17, clear mode (RFC 4040)
• Benefit: Flexibility and Increased Interconnections
27. Continued
– Onboard SS7
• Lower CAPEX (no extra MGC or SSW to buy)
• Lower OPEX (no external servers, less power consumption, less rack space)
• Benefit: Lower OPEX & CAPEX
– Call handling & Setup performance
• Twice performances of IMG2020, 10 times Audiocodes w/SSW
• Performance translates into requiring less E1s to support a given BHCA value
• Benefit: Lower operation cost
– Rich call routing features
• Any to Any routing (SIP,ISDN,SS7,CASR2)
• Routing based on ruby scripting language
• Any type of routing can be used (LCR, ASR, … etc)
• Benefit: Routing can be easily modified to match customer’s specific Business logic
– Low power consumption
• 138W consumption per gateway, fully loaded
• Benefit: Lower OPEX
28. Continued
– Simplicity & Complete Solution in a single box
• All Tmedia VoIP gateways run the same software and support the same features (SS7,
SIP, call control, management interface, etc.).
• SS7, ISDN PRI, SIP, with addition of CAS R2 and SIGTRAN. All of these protocols can
work simultaneously.
• Dynamic transparent transcoding between the different supported codecs is
supported.
• Any to any switching and routing including TDM to SIP, SIP to TDM and SIP To SIP
• G.711 mu-law, G.711 a-law, G.729 a, G.729 ab, G.723.1, G.726, T.38 Real-Time Fax
Relay, In-band DTMF Relay and SIP NOTIFY. In addition, mobile codecs for 2G and 3G
supported including GSM FR, GSM EFR, AMR, AMR-WB, EVRC/QCELP and Wireline &
Fax codecs such as G.728, G.729eg, T.38, RFC 4040 and others are supported as well.
• Echo cancellation, silence suppression, DTMF is 128ms on all channel simultaneously
• with Legacy protocols such as SS7, NGN protocols such as SIP, Transcoding, any to
any routing including SIP to SIP, TDM to SIP and SIP to TDM…etc simultaneous
support, a huge savings for Telecom operators will be achieved.
• Benefit: Simple and streamlined OAM&P methods and procedures along with
Flexibility and Lower CAPEX & OPEX
29. Continued
– Support Model
• Standard Support offer is offered in banks of hours, never expiring, charged per
use, per minute
• No yearly recurrent fee per year for support
• Consultative approach to fixing customer operation problems
• Outstanding quality of support as reported by our customers
• Benefit: Lower OPEX, better support
– Engineering Agility
• Very agile Engineering team
• Ability to provide fix/adjustments to customer specific problems within a week
time frame (depending on severity)
• Benefit: Agility to adjust to customer specific needs rapidly
– Affordability
• Cheaper than competition for most configurations
• Benefit: Lower CAPEX
– Availability
• Normally shipped within 3 weeks.
• Benefit: Quicker Revenue Attainability
34. Bria Mobile for Smartphones – Product
Description
• Bria Mobile for smartphones are highly secure,
standards-based mobile VoIP softphone
applications that allows you to take the power of
your desktop softphone with you – at work, at home
or anywhere in-between
• Users can make and receive calls over a 3G or Wi-
Fi connection
• The Bria mobile application features:
– Voice calling/conferencing
– Call display / Call history
– Voicemail indicator
– Multiple VoIP accounts and SIP protocols
– Royalty and non-royalty bearing codec support
• Premium features such as HD Video calling and
presence and messaging can be purchased in-app
to connect with contacts on Google Talk, Facebook
and others platforms
35. Bria Mobile for Smartphones – Advanced user
interface
Advanced user Interface provides:
•Seamless integration with
CounterPath’s desktop softphones
•Intuitive access to dial pad,
contacts, call history and more,
based on the devices native phone
design
•One-touch access to call
management options during voice
and video calls such as add call,
mute, hold and speakerphone
•Support for 4-digit dialing
•Auto-attendant support
36. Bria Mobile for Smartphones – The Value
Ease of Integration
Same SIP/Account
Settings as your Bria
desktop VoIP phone
Leverages your iOS or
Android Cloud Contact
list
Supports VoIP and IP-
PBXs
38. Online Mobile E-commerce
A GAME-CHANGING APPROACH TO TRANSACTING ONLINE
“
“ The mobile phone is the device that
people will not leave home without
39. Prospects
Window shopping/browsing
Marketing and advertising
costs
Site visits @ ~2-10%
Inconvenience and fear of fraud
KYC/I.D. checks @ ~$1
Reg/Login
Inconvenience and fear of fraud
Billing Billing/Checkout costs @ ~2-
4% of transaction amount
Actives
41. ZScaler/ISP Cloud Web Security Services
ISP / ZScaler Cloud will enable ISP to sell to its corporates users the
followings web & email security as a services (SAAS):
Web access control Internet
Web2.0 control
URL filtering
Data Leak Prevention Internet Access & Communication
Advance Security Protection Web
Bandwidth Management
Email Security Email
Inline Anti Virus & Anti Spyware
Full Visibility Reporting & Forensics
42. ISP Cloud Web Security Services
Already
HQ Users installed Customers want this and don’t have
Caching Botnets + Data Web 2.0 Webmail, Bandwidth
+ URL AV Malware Leakage Control IM Control
Directory
Web Logs Consolidated Reporting??
Remote Office(s)
Road
Warrior
Bypass appliances & policy (VPN???)
Mobile
User
Buy, install & maintain
• Acquisition & deployment Cost: X boxes water cleaning kit in
• On-going Management Cost: Multiple UI/policies, log files each home?
44. VIDYO Telepresence Everywhere: Delivered as
Software, over the Internet!
SmartPhone
VidyoRoom
3G/4G
Internet
Table 3G/4G WiFi
t
Executive
Desktop
NetBook Laptop
45. VIDYO Growing the performance gap
Vidyo First to Achieve HD 1440p/60fps
4 x HD 720p Multiparty Video Conference!
46. VIDYO Unified platform for visual
communication
UC Integration Legacy
Integration
Vidyo Unified Platform for Visual Communications
MobileTablet Netbook Desktop Room&Telepresense
H.323 / SIP AVC
47. Vidyo SVC Benefits
Attribute Legacy H.264 Telepresence Vidyo
Low Latency
High Quality Video
Low cost commodity HW
Painless Upgrades
Reliability over general purpose IP
Personal Engagement
Easy to use (no IT support)
Scalable to tens of thousands of endpoints
Works across all form factors in same call
Works reliably over wireless networks
Industry price leader
Interoperable with legacy VC & PCs
49. ACCEDIAN End-to-End Service Creation & Assurance
Customer Site Customer Site
Cross-Technology
Reach Through
QoS Monitoring
Multiple providers & • Real-Time:
equipment vendors • 1-way Delay
• 1-way Delay Variation
• In-Service Throughput
Service Creation Service Creation • Continuity, Frame Loss
• Traffic Statistics
The Physical Circuit is Provisioned by the Turn-up & SLA baseline tests conducted
11 operator(s) 44 by EtherNID units
EtherNID units provide a uniform service Service is assured by continuous,
22 delivery endpoint 55 performance monitoring & OAM
The Ethernet service is created & QoS- Loopback & in-service testing provide
33 optimized in the NIDs 66 remote troubleshooting
50. ACCEDIAN In-Service Throughput Testing
• Non-disruptive SLA validation • Capacity and throughput testing
– Layer 2 & 3 traffic generation & analysis • CIR, EIR, CBS, EBS validation
– Unidirectional: up/download testing • Delay, FDV, Out-of-Order, Frame Loss
NO need to schedule maintenance NO disruption to customer traffic
windows
Traffic over time
1,000 Mbps
CIR = 200 Mbps
Generated Y.1731 Traffic
Customer Traffic
Traffic Provider Network Traffic
Generator Analyzer
• Uses end-customer traffic as part of the test pattern
• NID generates supplemental test traffic in real-time
51. ACCEDIAN Troubleshooting & Monitoring
Selective Port mirroring (4 port) upstream,
downstream or combined
Selective Loopbacks Per-Flow Functionality
Network
Network
Client Test set /
Analyzer
– MAC, IP, TCP/UDP port swap
– Integrated TDR cable tester Upstream, Downstream or Combined
Traffic Stats
SNMP Query
Secure Push
Network
Network
“Enable loopback” pattern Traffic stats per flow: 1 week storage for 60 flows
from test sets (500 at 10GbE); user-defined history buckets
52. ACCEDIAN Easy Operations & Customer Care
Integration
Customer Portal
SLA 3rd party B/OSS,
https EM S XML
Fault & NMS
SLA Performance Real-Time, Per-Second NOC
Web Reporting SLA Monitoring
Automated SLA Management
End-to-End SLAs over multi-
vendor, technology and Customer
carrier networks. Site
Customer
Site
Multiple providers &
equipment vendors
Customer Customer
Site Site
56. Mobile Apps, Web Design and Software Development
Gardenia’s Web Application Development Team has the ability to provide you with the
most effective and economical solution that satisfies your current and future needs
Gardenia creates unique featured web sites that enable you achieving your goals of
creating an on-line presence whether it is for a business or a personal purpose
E-commerce website structure with creative ideas is an effective tool to grow up your
customers’ businesses and hence Gardenia is heavily investing in a capable team that
can develop such sites
Full Content Management System that give you the ability to control your website
through a dynamic web tool without any technical background.
Our software development and web solutions include BUT not limited to:
- Website design and development using Python, Microsoft .NET and PHP
- SOAP/XML and PHP API based programing
- Customized desktop App using Microsoft .NET
- Full dynamic flash websites
59. Gardenia’s Sample References
TRC Jordan (Telecommunication Regulator Commission)
ZAIN Jordan (GSM Operator)
Orange Jordan (Fixed & GSM Operator)
UMNIAH Jordan (GSM Operator)
MADA-ZAIN Jordan (WiMAX Operator)
FRiENDi Group (MVNO Operator)
VerginMobile South Africa (MVNO Operator)
NEWROZ Telecom Erbil-Iraq (Fixed Line and ISP)
ITISALUNA Iraq (CDMA Operator)
ETISALAT Egypt (GSM Operator)
FASTIRAQ Iraq (ISP)
AfriCell Burundi (GSM Operator)
King Abdullah II Special Operations Training Center (Military Enterprise)
Royal Medical Services (Enterprise)
Why? It is the only unified network access management and control solution How? ( Reduce Costs ) Configure the access network and monitor network use across all locations. ( Reduce Risk ) Identify devices, authenticate users, police network access across all locations. ( Deliver Services ) Inherently scalable and resilient to support thousands of users and devices across all locations. What? Aruba Amigopod (Identity management, user self-registration, device enrollment) + Aruba AirWave (Monitoring, reporting, location tracking, compliance, configuration) + Aruba CSS (Web filtering, data loss prevention, malware protection) + ArubaOS (Policy enforcement firewall, wireless intrusion protection, spectrum analysis)
Another big Aruba theme is integration. This is in fact the biggest difference between Aruba and the competition – we put everything you need into a single box, under a single management system. Since we’re often compared to Cisco, it turns out that Cisco has almost every technology that Aruba can provide. The difference is, with Cisco each one is a different product, usually from a different acquisition, and the products don’t necessarily work seamlessly with each other. Most of our direct competitors focus purely on wireless LAN access, and to complete the solution you need to buy and integrate additional products. Notice that the Aruba solution on the right only requires that you add an Aruba Mobility Controller and Access Points to your network while the solution on the left requires you to add 5-8 additional devices. The Aruba solution needs just an IP address to get installed into any network core, and no re-engineering of your network is required, while the solution on the left requires upgrades and config changes to the wiring closet routers and switches. The solution on the left also requires a high degree of network integration and testing since there are many parts that need to be added into the network. From a management standpoint, the Aruba approach was to put everything in one place. While on an Aruba network I can login to the controller and execute a single command to see all known information about a wireless user, if I go to a competitive product I might have to login to three different systems to get a complete picture of what’s happening. All software upgrades and configuration are performed on the mobility controller, with the access points being automatically managed, configured, and updated by the mobility controller. Since the Aruba solution requires less devices in the network, the Aruba solution requires less maintenance, upgrades, fixes, spares and is easier to manage then competitors solutions. In the end, the integration that Aruba provides ends up being a huge advantage when it comes to operational costs.
According to a recent Juniper Research report on Internet Retail Strategies Convenience is Key and the mobile will play an increasingly important role in this... (M: Think font should be bigger)
This example shows how the EtherNID ® can be used to create, turn-up, monitor and maintain Ethernet Services over any kind of existing network. To create and assure an Ethernet service over a multi-technology or multi-operator network is challenging… but common. Most operators’ networks are built using multiple equipment vendors; end-to-end circuits may also traverse other providers’ networks. It is common to have different access platforms at either end of a circuit, some of which may not be in the operators’ control, each with different capabilities (e.g. Ethernet OAM, MEF-certification, etc.) The EtherNIDs create a uniform service delivery endpoint that can fully create a service, establish QoS, and monitor performance from end-to-end, over any kind of network. This is what we call “Cross-Technology Reach Through”. The Ethernet service can be fully created and QoS-optimized directly in the EtherNID units – no switches or routers need to be installed or reconfigured. The units can terminate any Carrier Ethernet circuit, including those terminated by another MEF-certified network element at the other end. Ethernet & IP turn-up testing can be conducted by the NIDs themselves using the integrated, automated RFC-2544 test feature, providing a true end-to-end performance test. The NIDs generate a test report to give to the customer. Once the service is operational, continuous performance monitoring and OAM provides real-time fault and QoS visibility for all VLANs, services or applications using the circuit. Measurements include all key SLA performance metrics: one-way latency, one-way jitter, continuity, service usage, packet loss and available throughput. Test packets traverse any kind of network, including MPLS (routed) networks that normally drop Ethernet OAM packets. Loopback testing, in-service throughput testing and OAM functionality allow operators to quickly isolate and resolve end-to-end performance issues remotely without sending a truck & technician.
*** <Click on the “Per-Flow Functionality” arrow to see the complete list of Layer 2-4 classification criteria used to define flows for these features> The EtherNID & MetroNID units’ Fast-Pass™ instant flow classification and parallel processing architecture allows versatile troubleshooting and monitoring features applied to a full port of wire-speed traffic, or up to 60 individual flows (500 for 10GE) defined by any logical combination of layer 2-4 (Ethernet, IP, TCP/UDP) header criteria. For example, a single VoIP stream can be looped back to a test set for voice quality analysis, or all traffic on a particular VLAN with a Ethernet class of service above best effort can be mirrored to a monitoring port for protocol analysis. The hardware-based Fast-Pass architecture also ensures no jitter or latency is added to loopback, monitored or pass-through traffic, effectively allowing the NID to act as a passive device from the network’s perspective. The NIDs’ intelligent loopback functionality offers industry-unique layer 3 & 4 loopback capabilities, allowing the NIDs to loopback application traffic including VoIP and video. Loopbacks can be performed on the client side, network side, or both simultaneously. Only selected flows are looped back, the other traffic is unaffected. Loopbacks can be initiated and controlled directly from the screen of leading portable Ethernet & IP test sets, including units from JDSU, Sunrise and EXFO. Loopback testing allows operators to repair and diagnose service issues quickly, avoiding time-consuming truck-rolls. Service providers can also use loopbacks to determine if a fault originates within their network or their customers’, saving up to 60% of unnecessary dispatches for many operators. Remote testing can also reduce CapEx spending on test sets by ~50%, since loopback testing eliminates the need for head-to-head (two test set) end-to-end testing. Any two ports on the NIDs can be configured as monitoring ports to “mirror” an exact replica of a full GbE or up to 60 individual, filtered flows on GigE units – all without adding jitter or latency to monitored or pass-through traffic. Both upstream and downstream traffic can be monitored – independently, or combined into a single monitoring port. Applications include traffic capture by protocol analyzers and test access for existing portables. Monitoring ports can also be used to create a real-time mirror port for a variety of time-sensitive networking applications (drop & continue mode). The NIDs also monitor service usage by measuring statistics on up to 60 individual flows (500 for 10GE). Results are stored in user-defined history buckets that can be accessed via SNMP, or dynamically “pushed” to secure FTP or https servers. Up to one week of monitoring data can be stored directly on each unit. As an inline device, the NIDs’ flawlessly measure an end-users’ actual usage data in real-time, ideal for reporting, trending, billing and network optimization.
The EchoVault collects a vast amount of important data, so it makes sense that flexible XML interfaces and web-based reporting allow this information to be shared with customers and existing back-office and support systems. Taken together, the open integration and publishing capabilities of the EchoVault allow SLAs and performance sensitive services to be quickly setup, monitored, reported and tracked over any existing network topology. A short deployment curve and proven interoperability with popular portal and OSS platforms mean a quick entry into the value-added, premium Ethernet services market.