More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.

1. What's a Web Strategy and Why Do I Need One? (New Year’s Addition) Photo credit: http://www.flickr.com/photos/mukumbura/4043364183/

3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @Hall_Web Photo credit: http://www.flickr.com/photos/lucy_baxter/3752875665/

5. Strategy Vs. Tactics Strategy vs. Tactics Photo credit: http://www.flickr.com/photos/nicmcphee/340917929/sizes/l/

6. What Makes a Strategy? Planning and Goals Measurement Tactics and Tools Adjustment Photo credit: http://www.flickr.com/photos/ditzychic/3151674572/

7. Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships Photo credit: http://www.flickr.com/photos/muehlinghaus/3505426440/

8. Measurement Traffic Goal Completion Trends Stickiness Photo credit: http://www.flickr.com/photos/darrenhester/3901158717/

9. Tactics - Tools How are we going to get goal conversion? Photo credit: http://www.flickr.com/photos/legalnonresident/3158472560/

24. 1 – Deliver VALUE