View full webinar recording here http://www.hallme.com/webinars/business-facebook-pages-what-you-need-to-know-221.php Facebook is the most visited website on the internet. Most of your clients and potential clients are using Facebook. Are you using a Facebook business page to reach your target audience? In this webinar we will discuss business Facebook pages and show you how to optimize the profile to be found easily. We will also show some shortcuts to regularly adding content to your Facebook Fan Page, focus on new features of the new Facebook Timeline, and how to measure your efforts.

1. Facebook Business Pages –
What You Need to Know
Photo credit: http://www.funkycovers.net/35_blue_background_facebook_cover.html

2. Who we are
Hall Internet Marketing
Portland, Maine
In business over 13 years
@hall_web
Facebook.com/hallweb
Amanda O’Brien
VP of Marketing
@amanda_pants

3. Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email amanda@hallme.com

4. Who is on Facebook?
Over 900 millions users –
1 billion by EOY
1 out of every 5 page views
20 minutes spent per visit
Going public this month
http://www.trendhunter.com/trends/facebook-2012-infographic
Photo credit: http://www.flickr.com/photos/ideagirlmedia/5339904409/

5. Your customers are probably on Facebook
Photo credit: http://www.flickr.com/photos/sunfox/5085450754/

6. Facebook Business Pages
http://www.facebook.com/pages/create.php
Fill out as much information as you can
Have more than one administrator
Create a social media/Facebook policy
Have a plan
Plan out content, think about frequency
Turn personal profile into page
http://www.hallme.com/blog/how-to-turn-your-personal-
facebook-page-into-a-business-facebook-page/

7. Custom URL
http://www.facebook.com/username/
Makes sharing easier
Cannot change once confirmed

8. New Timeline
Cover image
No more landing tabs
Custom tabs and thumbnails
Milestones
Pin Posts
Highlight posts
Personalized
Messaging pages

9. Cover images
BIG 851x315 pixels
Most viewed piece of layout
Not ad space
•No contact information
•No calls to action
•No ‘like this page’
•Price or purchase info
More: http://www.hallme.com/blog/what-you-need-to-know-about-facebook-cover-images/

10. Pin images and highlight images
Pin stories to the top for 7 days
Highlights take up the full width of your page
•Links
•Photos
•Videos
•Events

11. Posts by others
Top right of page
Expand to view more
Able to remove
Photo credit: http://www.flickr.com/photos/mateeee/4777725250/

12. Delete bad comments
Could make your problem worse
Opportunity to set the record straight
Have a plan – what is acceptable?
Record deleted comments
More: http://www.hallme.com/blog/should-you-delete-
bad-facebook-comments/
Photo credit: http://www.flickr.com/photos/mateeee/4777725250/

13. Edgerank
Algorithm for what shows up on Facebook
Some content weighed more than others
Facebook EdgeRank formula is Affinity x Weight x Time
More interaction = stays on pages longer Decay.
Want more likes and comments

14. What gets the most likes?
Photos and videos
Request interaction – ask questions
who, what, when but not why
Share other people’s content

15. Creating content
Integrate with other marketing
Have a schedule
Preplan content
Use your website content
Photos and videos
Mix it up
Photo credit: http://www.flickr.com/photos/35754040@N04/6907010363/

16. Integrate with the rest of your marketing
Photo credit: http://www.flickr.com/photos/fridlund/2194911895/

17. Automatic content push
Facebook public
Wants content created on Facebook
http://blog.hubspot.com/blog/tabid/6307/bid/321
24/Facebook-Content-Published-Via-Third-
Party-Tools-Suffers-67-Fewer-Likes-New-
Data.aspx
Photo credit: http://www.flickr.com/photos/johngreenaway/3356358479/

18. What not to do
Be repetitive
Say the same thing but different
Be sporadic
Talk about yourself
One way communication
http://www.addletters.com/pictures/bart-simpson-generator/2571274.htm

19. Facebook Advertising
Create highly targeted ads
Inexpensive
FB page or website
Bad press – test
Awareness, growth, conversion, engagement
More: http://www.hallme.com/webinars/getting-
started-with-facebook-ads-210.php

20. K.I.S.S.
What do people who like your page like?
What are their needs?
What are your top customers interested in?

21. Insights
Likes, Reach, Virality
Popular content
Export data
Page Insights Guide [PDF]
Negative feedback
Photo credit: http://www.flickr.com/photos/paulottaviano/6838731049/

22. Insights
http://bas345.deviantart.com/art/Keep-Calm-It-s-Only-Facebook-210505457

23. Measuring Social Media
Measure It
Things you can measure
•Traffic data
•Fan/follower data
•Interaction data
•Content performance
•Social Media: Is Any of This Working?
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24. Learn More
Twitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/social-network-marketing/
• Webinars – http://www.hallme.com/webinars
• 5/22 – Use Analytics to Drive More Business
• 6/5 – Selecting a CMS That is Right for Your New Website
1-877-425-5932 (HALL-WEB)
amanda@hallme.com
Facebook.com/hallweb
Download our new eBook: http://bit.ly/hall-ebook