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Optimize the Most Important Pages on Your Website

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We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.

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How To: The Most Important Pages on Your Site OPTIMIZE O
Who We Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
About You: What You'll Learn: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Most Important Pages ,[object Object],[object Object],[object Object]
Some Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],* In-Page Analytics in beta (Google Analytics)
First things first – Home Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O
Example – Home Page Navigation Filtering Items of Interest Trust Building Clean, simple, easy
Good About Us Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Better About Us Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O
Example – About Us
Example – About Us continued O
And the Mighty Contact Us Page ,[object Object],[object Object],[object Object],[object Object],[object Object],Image Credit: http://www.infinityfish.com
Why would they navigate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us Page – Make it Easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image Credit: http://www.eagleyetech.com/law_enforcement_training.htm
More than 1 Location? ,[object Object],[object Object],[object Object]
Example – Contact Us Instant chat contact Phone contact Physical Locations Email contact Conversion w/ filter Conversion w/ filter Request Feedback Conversion w/ filter
Oops! 404 Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O
Questions
Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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