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4 Ways to Reach
Active and Passive
Job Seekers
Qualified talent continues
to be in short supply.
It promises to be one
of 2017’s biggest
hiring challenges.
What can staffing firms do to go from a
talent shortage…to a talent surplus?
4 Ways to Gather More
Applications through
Digital Marketing
1. Share Jobs That
Look Amazing on
Social Media.
Cut through social media
clutter by sharing great
resources that look
amazing.
Your job opportunities shouldn’t look boring!!
Include witty, engaging copy and a
great Now Hiring visual that drives
job seekers to your website.
2. Send out a Top
Jobs Newsletter
Think no one reads email?
Guess again.
People do read email and we
have the statistics to support that.
A “best available
opportunities” email
from a staffing firm
in New Jersey had a
34% open rate!
Over 700 active and passive
job seekers clicked on an
available job opportunity
within the newsletter.
That’s over 700
qualified leads
because of one
marketing initiative!
3. Include a “View Available
Positions” Call to Action in
Your Email Signature.
How many emails do you send a day?
Your email signature is a free
billboard you can use to promote
any of your top available
opportunities.
4. Plan your marketing
campaigns strategically.
Don’t go all in on 4 or 5 campaigns
if you know realistically your team
can truly only manage one.
Be successful with one strong
campaign instead of somewhat
successful at a few campaigns.
How Can Haley Marketing Group Help?
Contact our team of experts and let
us create a marketing strategy to
help you gather more applications.

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