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Hajrë
Dec 2013
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 Social Campaign
4-5 members < 10 min
Understand your customers
Define your goals
Select appropriate social channels
Identify your resources
Interact, engage and educate your users
Introduce services/offers to your users
Monitoring....
Metrics

HootSuite

Influence

√

Topsy

√

ReFollow
√

√

√

√
√

Followers
Pins

Social Mention

√

Keyword analysis
ReTweets

Sprout Social

√

√
√

Hashtags
Fans

√

Click-throughs

√

√

√
√

√
√

Mobile apps

√

√
√

Schedule Features

√

√

Social Networks

√

√

Cost

-

-

-

√
-

-
Your

TASK
What?
Where?
Why?
When?
How?
Going VIRAL
Alarm

Passion

Trust

Prestige

Power

Mystique
Rebellion
Start Planning
Understand your audience
Where your customers hangout
Define types of messages and the best medium
Establish types of interests your messages will trigger
Create and publish your content as planned	

 	

Measure outcome (social monitoring tools)
Volvo Trucks - The Epic Split feat. Van Damme
Good LUCK!
@hajra

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Design social networking campaign