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SEB State of the mobile market

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SEB State of the mobile market

  1. 1. Will 1/3 of Marko save NOK?
  2. 2. how did we get here?
  3. 3. 1980 inception
  4. 4. 1990 infrastructure
  5. 5. 2000 size wars
  6. 6. 2005 feature wars
  7. 7. 2008 interface wars
  8. 8. 2010 app wars
  9. 9. now price unique system
  10. 10. price
  11. 11. june A whole new Android tablet?
  12. 12. volume compete How to compl game price? on ements
  13. 13. kamikaze
  14. 14. system
  15. 15. eco-system device-system system = software = hardware = mostly an exit-barrier...
  16. 16. apple samsung sony? microsoft device-system rim? lg, the japanese google htc zte, huawei, asus (facebook) nokia? lenovo, hp, acer amazon eco-system
  17. 17. 1 3
  18. 18. MSFT HP Nokia Asus Lenovo
  19. 19. unique
  20. 20. fast is the what moving phone mobile design consumer market? goods
  21. 21. "Samsung is like a fantastic soap maker. Their products get you clean, lathers well. However, they do not know how to make perfumes. Perfume is an experience. You love your perfume, but you like your soap." - Christian Lindholm, father of the S60 UI
  22. 22. price unique system
  23. 23. apple google microsoft rim “full risk, full reward” (moto) nokia samsung, htc most unique? for how long? sony and the other japanese huh? lg “nice price” zte, huawei, lenovo, hp, asus acer
  24. 24. how does Marko create something valuable unique sustainably in the MSFT system?
  25. 25. thanks Hampus Jakobsson hampus.jakobsson@gmail.com twitter: @hajak

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