A presentation about how the mobile market looks today and what different players are focusing on.

1. Will 1/3 of
Marko save
NOK?

2. how did
we get
here?

3. 1980
inception

4. 1990
infrastructure

5. 2000
size wars

6. 2005
feature wars

7. 2008
interface wars

8. 2010
app wars

9. now
price
unique
system

10. price

11. june
A whole new
Android tablet?

12. volume compete
How to compl
game price?
on ements

13. kamikaze

14. system

15. eco-system device-system
system
= software = hardware
= mostly an exit-barrier...

16. apple
samsung
sony? microsoft
device-system
rim?
lg, the japanese google
htc
zte, huawei, asus (facebook)
nokia?
lenovo, hp, acer amazon
eco-system

17. 1
3

18. MSFT
HP
Nokia
Asus
Lenovo

19. unique

20. fast is the
what
moving phone
mobile design
consumer
market?
goods

21. "Samsung is like a fantastic
soap maker. Their products
get you clean, lathers well.
However, they do not know
how to make perfumes.
Perfume is an experience.
You love your perfume, but
you like your soap."
- Christian Lindholm, father of the S60 UI

22. price
unique
system

23. apple google microsoft rim
“full risk,
full reward”
(moto) nokia
samsung, htc most unique?
for how
long?
sony and the
other japanese
huh? lg “nice price”
zte, huawei, lenovo, hp,
asus acer

24. how does Marko
create something
valuable unique
sustainably in
the MSFT
system?

25. thanks
Hampus Jakobsson
hampus.jakobsson@gmail.com
twitter: @hajak