TAT was founded in 2006 by 6 friends to create innovative mobile apps, grew to support over 500 million devices through partnerships with major companies like Sony Ericsson, Samsung, Nokia, and Motorola. The founders eventually stepped away to allow the company to scale and innovate further, and TAT now has over 5 million YouTube views and continues developing for phones, cars, and other devices.

1. Abriefhistory
ofTATandthe
fourthingsI
learnt
Hampus Jakobsson, @hajak

2. A BRIEF HISTORY OF TAT
6 FRIENDS
DIFFERENCE, HAVE FUN, DEVELOP
TRIED A LOT
SONY ERICSSON
SAMSUNG, NOKIA,
MOTOROLA, GOOGLE, ETC
FOUNDERS STEPPED
OUT OF THE WAY
SCALE + INNOVATE
0.5B PHONES + CARS + OTHER
5M+ VIEWS ON YOUTUBE
RIM

3. Love doing
$ Has value
1.
! Best at

4. Get shit done
Release often,
release early
2.

5. Balance the trinity
Tech, User, Market
3.

6. Understand people
Distill the story
4.
Tell it as if you care

7. Why join
the navy
when you
can be a
pirate?
- Steve Jobs

8. What can I
spend the
rest of my life
mastering?

9. Work at a startup!
@hajak
hampus.jakobsson@gmail.com
slideshare.net/hajak