proposal AUM to TATA

1. Alissa Presentation
to
TATA Motors

2.  Alissa Group Overview
 KSA vehicles market
 Success vision
Agenda

3. 1940 : Started commercial business in Eastern province of Saudi Arabia
1950 : Started selling GM vehicles.
1960 : Expanded Car business in Riyadh.
1960 : Launched ‘Al-Yusr' in financing business.
1968 : Awarded the sole agency of LUCAS/DELPHI group of companies
1974 : Awarded dealership for Chevrolet vehicles and AC Delco parts.
1985 : Awarded Isuzu motors franchise
1990: Awarded the dealership of GMC.
1990: Launched ‘Best' rent a car business.
1994-97: Won the prestigious Cadillac Master Dealer Contest four years in a
row
Alissa History

4. 1997: Outstanding Sales performance Award from ISUZU
1998: Launched General Automotive Company (AUTOSTAR) as a multi-brand
car retailer
1999: Outstanding Sales performance Award from ISUZU
2001: Outstanding Trucks Sales Performance Award from ISUZU
2005: Excellent performance award from ISUZU
2006: Excellent Performance Award for D-Max outstanding sales performance
from ISUZU
2006: launched Japanese accessories franchise Yellow Hat.
2007: Achieved GM "Chairman's Challenge" award for the fifth time.
2010: President’s Challenge Award
Alissa History

5. Alissa Group Holding Co.
National Automotive
Company (NAT)
Franchised
General
Motors
Isuzu Motors
Yellow Hat
Non-
Franchised
Autostar
Automotive
Support
Al-Yusr (Retail
Financing)
BTC (Rental &
Leasing)
Real Estate Investment
Private Equity
Public Listed
Business Segments
Total workforce of 3,000, assets under management of over $1
Billion with 70% invested in Core Automotive Sector

6.  Esteemed ALISSA name
 Over 60 years of experience partnering with international
brand names
 Strong track record of pioneering new businesses
 Professional business planning and strategy
implementation
 Empowered corporate structure
 Investment in Human Resource development and training
 State-of-art MIS system
Our Strengths

7. 2,371
2,698
3,129 3,031 2,899
3,595
1000
1500
2000
2500
3000
3500
4000
2005 2006 2007 2008 2009 2010
SRMillion/($Millions)
($632)
($719)
($834) ($808)
($773)
($959)
Automotive Revenue

8. Abdullatif Alissa Automotive Co. Ltd.(AACO)

9.  Established in 1950
 Franchisee for GM since 1974
 3rd largest franchisee for GM in the Middle East
 Five Year GM Chairman’s Challenge winner
 No. of branches increased from 6 in 2006 to 15 in 2010 with 3S & 2S
facilities
 Bays increased from 103 in 2004 to 204 in 2010 Additional bays in
progress for recently approved sites
 Total staff as of 2010- 650.
Background

10. 10,182
14,043
15,396
13,848
10,414
12,045
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008 2009 2010
Vehicle Sales (Units)

11. General Automotive Co.

12.  Established in 1990 and engaged in:
 Sale of multi-brand new and used vehicles
 Provider of After-sale services
 Wholesale of spare parts (OEM & Non-OEM)
 Auto accessories
 The only “Non-Franchised” company in KSA, providing multi-brand
3S facilities across the Kingdom.
 Number of vehicle Sales outlets increasing from 13 in 2010 to 30 by
2015
 Number of Parts outlets (Wholesale & Retail) increasing from 33 in
2010 to 43 in 2015
Autostar

13. 8,342
9,520
12,895
15,770
18,020 20,310
5000
10000
15000
20000
25000
2010 2011 FC 2012 FC 2013 FC 2014 FC 2015 FC
Vehicle Sales (Units)
Sales

14. Showrooms Service No. of Bays Parts
Jeddah 2 Jeddah 1 Jeddah 52 Central 10
Makkah 1 Makkah 1 Makkah 3 Eastern 13
Riyadh 4 Riyadh 2 Riyadh 125 Western 11
Buraidah 1 Buraidah 1 Buraidah 26
Dammam 2 Dammam 1 Dammam 50
Al-Hasa 1 Al-Hasa 1 Al-Hasa 3
Al Khobar 1 AlKhobar 1
Abha 1
Total 13 Total 8 Total 259 Total 34
Dedicated stockyards and warehousing available in each region
Autostar Outlets

15. Geographic Coverage

16. Al-Yusr Installment Co.

17. 12,900
16,013 16,491
21,312
25,800
30,997
0
10000
20000
30000
2007 2008 2009 2010 2011 FC 2012 FC
No. of vehicles financed
Al-Yusr
 Established in 1960
 Financing New/Used Vehicles with portfolio exceeding $800m.
 12 main branches and 55 sales outlets, covering all major cities and
towns

18. Best Trading Company
Best Trading Company

19. Best Trading Company
 Established in 1990, rental and leasing operations.
 Second largest with over 70% of the fleet in corporate
sector
 Fleet of over 13,600 vehicles increasing to 16,500 by
2012
 Annually replacing over 4,500 vehicles increasing to
6,000 by year 2012 mostly from within the group
companies
 6 regional offices and 21 outlets in 2010 increasing to 32

20. Fleet Size / Purchases
BTC is a very large purchaser for Group companies

21. GM,
39%
Toyota,
15%
Nissan,
11%
Isuzu,
20%
Hyundai
9%
Others,
6%
Model Split
Fleet projection & Model Split

22. Alissa Universal Motors
Company Overview

23. Vision
To be recognized as the leading commercial
vehicles supplier backed up with outstanding
after-sales services.
Alissa Universal Motors

24. Mission
To be the preferred provider for the best quality
commercial transportation solutions
Our employees, customers, suppliers,
shareholders are partners in our success.
Alissa Universal Motors

25. Integrity
• We deal with stakeholders in full transparency and clarity
• We are committed to upholding our Code of Ethics in every
transaction.
Teamwork
• Together we face and overcome challenges.
• We value the contribution of everyone and recognize the efforts and
commitments of the entire team.
• We communicate openly with respect and integrity.
Discipline
• We fully commit to our strategy, objectives, rules and procedures
• we are aware of our duty to protect and enhance shareholder value.
Our values and principles
Alissa Universal Motors

26. Customer Focus
• We are passionate about customers.
Excellence
• we value excellence in everything we do.
• We are committed to ensuring that every aspect of our business
functions at the highest level of quality.
Respect
• We embrace a spirit of caring and respect for our customers,
employees, community and the environment.
Our values and principles
Alissa Universal Motors

27.  Franchisee of Isuzu since 1985
 Second largest dealer for ISUZU in the World
 Market Share of 62% in the central region and 25% of Saudi Isuzu
Market
8,753 8,756
6,910 7,188
8,000
9,700
5000
6000
7000
8000
9000
10000
2007 2008 2009 2010 2011 FC 2012 FC
Vehicle Sales
Alissa Universal Motors

28. Alissa Universal Motors Company
Facilities
 Khorais Showroom

29. Alissa Universal Motors Company facilities
cont….
 NRR showroom “Head office”

30.  New HQ Launch in January 2012
Alissa Universal Motors New
HQ

31. Alissa Universal Motors New
HQ

32. Alissa Universal Motors Company facilities
cont….
 Exit 18 workshop “Trucks service”

33.  New Industrial City Office
IC2 Office

34. Alissa Universal Motors Company facilities
cont….
 Malaz workshop “Dedicated for Pickup service.
 Parts main depot.
 Storage yard.

35.  Leasing campaigns.
 Branding activities.
 Promotional activities.
 Isuzu at your place project.
 Integrating online with offline marketing activities.
 Expanding our e-marketing activities (launch new interactive website,
banner advertising - Google Adwords camp.)
 AUMSC training waves for different levels.
 Corporate Social Responsibility programs.
 Increasing SOV and SON.
 Focusing on CRM implementation.
Marketing Innovative Activities
Outlines

36. Sample of AUM important fleet
customers

37.  Coca Cola Bottling Company
 Fleet size 725 vehicles
 Shibh Al Jazira Company (SAJCO)
 Fleet size 470 vehicles
 Ahmed Soliman Al Fahhad & Sons Ltd.co.
 Fleet size 1200 vehicles
Sample of AUM important fleet
customers

38.  Al Manhal Water (Nestle Water)
 Fleet size 288 vehicles
 Best Rent a Car
 Fleet size 9621 vehicles
 Shary Rent-A-Car
 Fleet size 17,000 vehicles
Sample of AUM important fleet
customers

39.  AJIL Financial Services Company
 Fleet size 2314 vehicles
 Al Majal Al Arabi Group
 Fleet size 680 vehicles
Sample of AUM important fleet
customers

40.  NADEC
 Fleet size 830 vehicles
 Almunajem
 Fleet size 1500 vehicles
Sample of AUM important fleet
customers

41. KSA Vehicles Market

42. Categories' Segments MS
21%
7%
5%
23%
44%
Pickup Trucks Van/Bus SUV P-cars
Source: Business Monitor International

43. Automotive business outlook in KSA
Commercial Vehicle
sales 181,456
Total sales
857,242
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2008 2009 2010e 2011f 2012f 2013f 2014f 2015f
AxisTitle
38%
48%
Source: Business Monitor International

44.  Alissa believes that TATA has great
chance for obtaining MS & brand
awareness.
 Alissa is confident that the alliance
between Alissa group and TATA Motors
will achieve outstanding results in vehicle
business.
Projection

45. Thank you