3. THE CONCEPT
As put forth by H. James Wilson*, PHYSIOLYTICS is the
practice of linking wearable computing devices with
data analysis and quantified feedback to improve
performance.
(*senior researcher at Babson Executive Education)
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4. EMERGENCE…
• Physiolytics grew out of two trends:
The first is a wave of innovation in wearable
technologies-Sensors in shoes (such as Nike+, used
by runners to track distance, speed, and other
metrics) to smart bracelets (such as BodyMedia’s
FIT, which deploys IBM algorithms and crunches 7.2
million physiological data points a day).
The second trend is big data, though in physiolytics,
the analysis starts with a sample size of one.
Physiolytics-Group(1)
5. PHYSIOLYTIC ANALYSIS
• Quantifying movements within physical work
environments.
• Working with information more efficiently.
• Analysing the big data inside us.
Physiolytics-Group(1)
7. QUANTIFYING MOVEMENTS WITHIN
PHYSICAL WORK ENVIRONMENTS
• Focuses on people’s movements in various work
settings.
i.e. to concentrate on issues that drive productivity
and communicate that the goal is to improve
organizational performance, not to punish
individuals through the strict monitoring practices.
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8. AN EXAMPLE…
• At a Distribution Centre in Ireland, Tesco workers
move among 87 aisles of three-story shelves. Many
wear armbands that track the goods they’re
gathering, freeing up time they would otherwise
spend marking clipboards.
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9. CONTD…
• A band also allots tasks to the wearer, forecasts his
completion time, and quantifies his precise
movements among the facility’s 9.6 miles of
shelving and 111 loading bays.
• A 2.8-inch display provides analytical feedback,
verifying the correct fulfilment of an order, for
instance, or nudging a worker whose order is short.
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10. DOES IT MEASURE THE
QUANTITY OF WORK DONE?
• CASE STUDY of a Grocer in UK using wearables:
From 2007 to 2012, the number of full-time
employees needed to run a 40,000-square-foot store
dropped by 18%.
That pleases managers and shareholders—but not
all workers, some of whom have complained about
the surveillance and charged that the system
measures only speed, not quality of work.
Physiolytics-Group(1)
11. EARLY USERS
• Other early adopters of this type of physiolytics have
been in health care, the military, and the industrial
sector. They use tracking not just to increase
productivity but also for health and personal safety.
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12. EXAMPLES TO DEPICT…
• Fatigue-monitoring sensors, for example, which
notice when a head or body slumps, provide
information that backhoe drivers and other
equipment operators care deeply about.
• Sensors in the helmets of NFL players that measure
the force of impacts could reduce players’ long-
term risk of traumatic brain injury.
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13. WIN-WIN USE OF
PHYSIOLYTICS
• About 90% of companies now offer wellness programs,
some of which encourage employees to use FITBIT and
other devices that measure the quantity and intensity of
their workouts and to employ simple visual and
motivational tools to track their progress and help
sustain their engagement.
• The aggregate analytics give them robust insights about
correlations between wellness, job satisfaction, and
financial performance.
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14. WORKING WITH INFORMATION
MORE EFFICIENTLY
• The second kind aims to make knowledge work more
efficient by analysing the time and motion required to
perform a process. Because knowledge work is often
idiosyncratic—“a mysterious art,” researchers call it—this
approach requires close collaboration between
managers and employees.
• Although increased efficiency is an important outcome,
these initiatives primarily aim to help employees work
smarter, not faster.
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16. BOEING…
• Boeing became a leader in physiolytics more than
20 years ago, when it began using head-up
displays in cockpits so that pilots could obtain
critical information without looking down at dials.
• It then applied the technology to its manufacturing
operations, issuing the gear to wire-assembly
experts to free them of the need to flip through
instruction manuals.
Physiolytics-Group(1)
17. BELL CANADA…
• In the 1990s Bell Canada began outfitting phone
technicians with wrist-worn PCs, which let them enter
data from repair sites without walking back to the
computers in their trucks—saving each technician
almost an hour a day.
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18. SCHNEIDER…
• In the late 1990s the U.S. industrial engineering firm
Schneider gave its field engineers belt-mounted voice-
activated computers, which boosted efficiency by
150%.
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19. GOOGLE GLASS
• For some, the futuristic-looking headwear is the
unavoidable next step for personal computing; a look
into how technology will someday seamlessly integrate
into our daily lives. And for others, Google Glass may
appear like a concept without practical application.
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20. MICROINTERACTION
SITUATION:
Mobile users check their smartphones more than
150 times a day, on average. This ubiquitous act
presents a new frontier for improvement:
Each check typically requires a sequence of
movements (type in password, choose app, enter
data) that takes about 20 seconds.
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21. CONTD…
Emerging wearables, most notably Google Glass,
will replace those steps with “microinteractions”—
simple gestures that take far less time.
Microsoft is developing armbands that will project
keyboards and displays onto wearers’ wrists—
obviating the need to fumble with a smartphone to
check a price.
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22. ANALYSING THE BIG DATA
INSIDE US
It quantifies the physiological functions, from the
movements of our hearts to the firings of neurons in our
brains, that underlie how we work.
According to Pew Research, 21% of Americans already
use self-tracking technologies to understand health
patterns or improve cognitive performance.
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23. CONTD…
• Melon has developed an EEG headband that
helps wearers understand their cognitive patterns.
• For instance, it measures the spikes in gamma brain
waves that occur milliseconds before an “aha”
moment—data that might, over time, give users
insight into when they are most likely to be
creative.
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24. FUN WITH
EXPERIMENTATION
• Recent tests conducted by the French video game
publisher Ubisoft suggest a workable blueprint. The
firm developed a finger-clamp sensor that
measures levels of stress. Because the device is
linked to a gaming interface, it addresses “a serious
issue in a nonthreatening, fun way,” says its
developer, Olivier Janin.
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26. IS IT THE RIGHT TIME?
• It’s early days for physiolytics. But over time managers in
many types of companies will embrace the
opportunities it offers to improve workers’ output.
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27. CONTD…
• Although Taylorism is best remembered for sparking the
age of scientific management, it was also a factor in
the rise of organized labour. As wearable technology
spreads, managers should keep the emphasis on
creating a better team.
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28. TO CONCLUDE…
• Physiolytics could fulfill its promise as a new
management science that increases organizational
efficiency while heightening individual motivation.
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