contains the business plan for setting up a tea bar. starting from the scratch and other useful insights.

1. AKaSH Speciality
Tea Bar
BUSINESS PLAN
MICRO ENTERPRISE MANAGEMENT

2. Company Summary
 Akash Speciality Tea Bar is known for their unique and
customary speciality teas. The teas are sourced from
world over. We offer a plethora of speciality teas and
seasonal teas. We strive to introduce a new tea into the
bar every 2 weeks which keeps us in the loop of growth
in the market.
Akash Speciality Tea Bar focuses on relationship building
between customers and their employees, offering a
unique tailored experience and exceptional out of the
world service.
This plan will describe how we will take over the world!!! ;)

3. Strategic Focus and Plan
 Mission-
“Speciality Teas, Friendly Tea Bars, and Above and Beyond
Customer Service.”
 Vision-
“To become the number one Speciality Tea Bar in India and to
promote healthy living by promoting speciality teas.”

4. Competencies and Sustainable
Advantages-
 Advantages-
1. Our employees demonstrate high expertise and customer service.
2. Our plethora of offerings makes us stand out in the market.
3. One of our growth strategies is CRM, tailor made services to the
customers and providing them a quality experience.
 Sustainable Advantage-
We consistently research and release new speciality tea blends, a
sustainable advantage that gives us an edge over our competitors.

5. Location of Factor Favourable Unfavourable
Internal Strengths
1. Experienced
management in
entrepreneurship.
2. Extensive hiring
process of employees.
3. Friendly staff.
4. Offer quality
speciality teas.
5.Brand connects with
speciality teas.
Weaknesses
1. Investment in
training and tea
tasting.
2. Strictly tea- no
coffee or hot
chocolate.
External Opportunities
1. Expansion mode
2. Striking on health
issues.
3. Tie ups with major
health clubs and spas.
Threats
1. Competition with
other hot beverage
companies.
2. Other future issues.

6. Marketing and Product Objectives
 Provide premium speciality tea for all.
 To promote healthy living by drinking speciality tea.
 To make tea drinking the new fashion mantra.

7. Target Market
 Young, hip urbanites
 Traditional and non traditional tea drinkers
 Baby boomers and
 Health conscious people.

8. Points of Difference
 Unique Blends
 New flavours released frequently
 High product customization
 Excellent customer service by expert tea connoisseurs

9. Marketing Program
Product Strategy
 Our products include a plethora of speciality teas, viz,
Earl Grey Honey Lemon
Lemon Chamomile
Decaf Orange Pekoe Peppermint
Orange Pekoe Apple Cinnamon
Orange Spice Echinacea
Peach White Caramel Rooibos
Vanilla White Blueberry
Exotic White Cranberry Pomegranate
Pear Ginger Ginseng
Jasmine Raspberry Black Currant
Earl Grey Green Mountain Mint
Green Decaf Acai Blueberry

10. Price Strategy
 Varies from Rs. 29 to Rs. 199

11. Promotion Strategy
 Personal selling
 Public relations
 Social media platforms

12. Distribution Strategy
 Noida, Chandigarh
Population of Chandigarh 1055450
Population in the age group of 15-
40
376897
Target Segment Size Approx. 10000
Estimated no. of orders/ day 250
Estimated Average order size 200
Revenue/ Month 700000
Gross Profit Margin (50%) 350000
Operating Cost 187000

13. Market Analysis
18%
11%
13%
14%
11%
12%
21%
Beverage Marketing Corp.
Carbonated Soft Drinks
Coffee
Milk
Tea
Bottled water
Fruit Beverages
Others

14. Positioning
 ` High Price
Low Price
Low Quality ServiceHigh Quality
Service
Starbucks
Akash
Chai Point

15. Organization Chart CMD
Connoisseur
Bartenders
Connoisseur
Bartenders
Connoisseur
Bartenders
Supervisor
Kitchen Staff
MD
Manager
Accounts

16. Financial Data and Projections