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INTRODUCTION
What is leadership?
A leader is the one in the charge, the person who convinces other people to follow. A
great leader inspires confidence in other people and moves them to action. Leadership is the
art of motivating a group of people to act towards achieving a common goal. In a business
setting, this can mean directing workers and colleagues with a strategy to meet the
company's needs.
This leadership definition captures the essentials of being able to inspire others and being
prepared to do so. Effective leadership is based upon ideas (whether original or borrowed),
but won't happen unless those ideas can be communicated to others in a way that engages
them enough to act as the leader wants them to act.
Put even more simply, the leader is the inspiration and director of the action. He or she is the
person in the group that possesses the combination of personality and leadership skills that
makes others want to follow his or her direction.
Leadership provides direction for a company and its workers. Employees need to know the
direction in which the company is headed and who to follow to reach the destination.
Leadership involves showing workers how to effectively perform their responsibilities and
regularly supervising the completion of their tasks. Leadership is also about setting a positive
example for staff to follow, by being excited about the work, being motivated to learn new
things, and helping out as needed in both individual and team activities.
Effective leadership includes exhibiting a strong character. Leaders exhibit honesty, integrity,
trustworthiness, and ethics. Leaders act in line with how they speak and earn the right to be
responsible for others’ success in the company. Strong leadership involves clear
communication skills. Leaders speak with and listen to staff members, respond to questions
and concerns, and are empathetic. Leaders use effective communication skills for moving
the company forward and achieving new levels of success.
True leadership sees where the company is headed and plans the steps needed to get
there. Visualizing what is possible, following trends in the industry, and taking risks to grow
the business are all required of leaders.Productive leadership shows optimism and provides
positive energy for staff. Good leaders are supportive and are truly concerned about the
well-being of others.

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LEADER’S BIODATA
Kylie Jenner was born in 1997 in Los Angeles, California .The youngest daughter of 1976
Summer Olympics decathlon winner Bruce Jenner (now Caitlyn Jenner) and TV
personality Kris Jenner, she has an older sister, Kendall. On Kris's side of the family, she
has three older half-sisters, Kourtney, Kim and Khloé Kardashian, and one older half-
brother, Rob. Jenner also has three older half-brothers from Caitlyn's side of the family—
Burt, Brandon, and Brody Jenner—and an older half-sister, Casey. According
to Forbes magazine, Jenner's net worth is estimated at US$1 billion, making her, at age 21,
the world's youngest billionaire as of March 2019. However, the notion of Jenner being self-
made encountered critique, arguing that she comes from a privileged background. In
November 2018, New York Post credited her for being the most influential celebrity in the
fashion industry.
Early life
Jenner was born in 1997 in Los Angeles, California .The youngest daughter of 1976
Summer Olympics decathlon winner Bruce Jenner (now Caitlyn Jenner) and TV
personality Kris Jenner, she has an older sister, Kendall. On Kris's side of the family, she
has three older half-sisters, Kourtney, Kim and Khloé Kardashian, and one older half-
brother, Rob. Jenner also has three older half-brothers from Caitlyn's side of the family—
Burt, Brandon, and Brody Jenner—and an older half-sister, Casey.
Career
2007–2012: Keeping Up with the Kardashians
In 2007, Jenner, along with her parents and siblings, Kendall, Kourtney, Kim, Khloé, and
Rob, began appearing in the reality television series Keeping Up with the Kardashians,
which chronicles the personal and professional lives of their family members. The series was
successful for its network, E!, and has resulted in the creation of numerous spin-
offs including Kourtney and Kim Take Miami, Khloé & Lamar, Kourtney and Kim Take New
York, and Kourtney and Khloé Take The Hamptons, in which Jenner has made multiple
guest appearances. The sisters hosted Glee: The 3D Concert Movie at the Regency Village
Theater in Westwood, California in August 2011, In 2011, they were featured
in Seventeen magazine's Style Stars of the Year, and selected them as "Style
Ambassadors" for the magazine.The two hosted the premiere of The Vow in Hollywood in
February 2012. The Jenners also interviewed the cast of The Hunger Games premiere in the
at The Nokia Theatre in Los Angeles in March 2012. Later in 2012, she starred alongside

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her sister Kendall and mother Kris Jenner in an episode of American reality television
series America's Next Top Model.
2013–2014: Early endorsements
Jenner has two nail lacquers from the Nicole by OPI nail polish brand called Wear
Something Spar-kylie and Rainbow in the S-kylie. Kendall and Kylie earned $100,000 each
for their OPI endorsements in 2013.
On November 15, 2013, the Jenner sisters announced that they would launch The Kendall &
Kylie Collection with PacSun which launched on February 2013. Since its conception, the
sisters have released several collections for this line. In July 2013, the Jenner sisters
launched a jewelry line with Pascal Mouawad's Glamhouse to create the Metal Haven by
Kendall & Kylie jewelry collection.
In February 2014, she and Kendall launched a shoe and handbag line for Steve Madden's
Madden Girl line. The Jenner sisters co-hosted the 2014 Much Music Video Awards, where
Kylie made her acting debut in a promo for the show in Toronto, Canada, in June 2014
2015–2018: Rise of Kylie Cosmetics
Jenner became skincare brand Nip + Fab's second-ever ambassador in March 2015. The
Jenner sisters were booed while introducing brother-in-law Kanye West's performance at
the Billboard Music Awards in May 2015. In May 2015, an episode of Keeping Up with the
Kardashians premiered in which Jenner admitted to getting a lip augmentation. Her
enhanced lips from lip fillers created speculation and gained her publicity. In August 2015,
Jenner announced that she would be launching her first lipstick line as a part of her self-titled

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lip kit under the name Kylie Lip Kit. In September 2015, Jenner launched her new
personalized website and mobile app.In October 2015, Jenner starred in Tyga’s music video
for his song "Dope'd Up". In February 2016, Jenner's cosmetic company was renamed
to Kylie Cosmetics and the number of kits produced rose from an initial 15,000 to
500,000. Jenner released a three-minute-long promotional video for a series of lip glosses in
March 2016, directed by Colin Tilley and starring fellow models Karin Jinsui, Mara Teigen,
and Jasmine Sanders. The song in the video was revealed to be "Three Strikes" by Terror
Jr, a band created on the same day as the release of the video; however, the lead singer,
who was later revealed to be singer Lisa Vatale, was heavily speculated to be Jenner
herself. However, Jenner subsequently denied any involvement with the band. In June
2017, Jenner announced two new cosmetics sets in collaboration with her sister Khloe
Kardashian and the Kylie Cosmetics KoKo collection.Later that month, Jenner was accused
of stealing designs for a series of camouflage items released on her online store from
independent design label PluggedNYC, whose creative director supported the claims. Later
that June, Jenner was placed at number 59 on the Forbes Celebrity 100, which calculates
the 100 highest-paid celebrities of the previous 12 months, after earning approximately
US$41,000,000, making her the youngest person on the list at 19 years old. Jenner
collaborated with Melbourne-based sunglasses brand Quay Australia to release a line of
sunglasses, Quay x Kylie. In 2018, the company Kylie Cosmetics has reportedly sold about
$630 million worth of makeup.
2019–present: Debut of Kylie Skin
In 2019, Jenner founded her own skincare brand Kylie Skin which was launched on May 22,
2019. The brand began producing dermis products, including face washes, scrubs,
moisturizers and makeup removing wipes.

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WHY I CHOOSE HER AS A LEADER?
I choose her as a leader because she had many leadership style to control her company to
become successful and wealthy in a world. This is why her employee comfortable to work
with her because she had her own style to manage her employee well. Secondly she also
had gain many experience about leadership that made her easy to manage her employee
easily. Next, Kylie Jenner also believed in the fundamental values of business. She believes
that doing business could afford her life thoroughly until end. She also lives fancily and
frequently posts her lifestyle photos in social media like Instagram. Moreover, she own many
types of exotic cars and collects branded fashion like Louis Vuitton, Gucci, Chanel,
Balenciaga and many more. Kylie did really get into her objective to achieve her life as a
successful businesswoman. Next, her communication skill is freely and understandable to
them because her messages were clear and easy to understand and followed it.
She also created a Youtube channel to ensure that her fans will follow her ways to be
successful person and she want to make sure that her customers are her fans too. By the
way she also want to keep her fans knew that her makeup products will use it in correct
ways. Thus, she is also a well educated person and she also focused about her future
planning and tried hard to gain her goal in life. Although, before she is a model before
getting into business industries, she knows that by doing modelling she will get enough
support from companies so that it will make her easy to start her own business afterwards
Lastly, she also love to be participated in doing business since she was teenager.

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RELATED YOUR ANSWER WITH LEADERSHIP THEORIES?
Kylie Jenner’s leadership style that related to the leadership theories is she used managerial
grid theories style. Kylie Jenner had managing her companies by using laissez-faire or free
reign approach to managing her companies. It’s was style that allow employees carry out her
own tasks without guidance from leader. Much freedom is given to the employees to make
the right decision about what they are going to do. For Kylie Jenner, her style was more
focus on style to improve her motivation toward herself. She was very ambition and energy
person. From this, Kylie Jenner focused on her company goal rather than think about
herself. Next, he also had job-related knowledge because she start to love doing business
when she was teenager with the clothing brand PacSun, along with her sister Kendall, and
created a line of clothing, "Kendall & Kylie" until became a great businesswomen. Thus she
also had honesty and integrity toward her employees. This is why she teached her
employees to become more honest while complete her job and also gave more freedom to
them completed their job. At the same time, she is productivity than concern on her
employee because she trusted her employees. However, for new employee Kylie Jenner ask
a senior member to looking over their shoulders. Moreover, she give much space and
freedom for her employee to completed their job. This style was very efficient toward her
company because her companies has accomplished many profit over a year until now. She
also included path-goal theory on her leadership style. It because she can be seen as the
achievement-oriented leader. Lastly, she sets the challenging goals and expect follower to
perform at their highest level. Achievement-oriented leadership will increase employees
confidence and boost their effort so it will lead to high performance when task are
ambiguously structured.

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Criteria of Kylie Jenner as a leader?
The first criteria of Kylie Jenner is deputation and authorize. She created her own brand
product and handle it well by herself and hired employees to organize her marketing
products . However, she do know how to take a risk if her employees are not truthful towards
her. Secondly, is creativity and innovation because she used creative ways to manage her
companies and also not to manage her employees and give them so much free time. Thirdly,
she is also a confidence person. She is very commitment to her job and very focus on her
goal. Moreover, she is also concern on his decision making because she didn’t have a
problem of risking problems towards her company and she exactly would the next step of the
solution. Thus, she is also establish goodwill and trust toward his employees because she
gave an appropriate right time to them for completed her jobs. Lastly, she is also organize
her task satisfactorily and evenly. She know of what the supposed part of her employee’s
jobs and give them right task to complete it.

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Conclusion
The goal of organization is to attain long-term viability, maintain financial stability, while
smoothly running their day to day operations. This goal can be does not effectively and
efficiently respond to opportunities and threats by identifying a corporate strategy. The
attempt to identify the skills and tactics of different leaders will be always be an interesting
study but there is no one true way to be a leader. Some characteristics of great leaders can
be inherent while other are learned through experience but there is no one true formula that
makes a great leader. A strong executive team can help a leader to achieve this. By
planning strategic leaders throughout the organization, monitoring external trends and
events can be done at the departmental level. With this knowledge, the executive team
members and leaders can formulate a relevant, adaptive, innovative strategy that will guide
the organization into a successful leader. Every situation is different and leaders must learn
to be flexible and they must have great analytical and communication skills to be successful
in their roles.