Coca-Cola originated in Atlanta, Georgia in 1886. It is now served in more than 200 countries and has over 1.6 billion servings each day. Coca-Cola accompanied allied soldiers in World War II and has been associated with major sporting events like the Olympics and FIFA World Cup through long-standing sponsorships. Some key marketing lessons from Coca-Cola include using nostalgia and creating a comprehensive marketing strategy. Fun facts about Coke include its marketing slogan "To make mouth happy" and the record for the longest Coca-Cola truck at 79 feet.

1. MARKETI
NG!

3. OUTLINE
I. INTRODUCTION
• An overview of Coke’s Kingdom
• No Brand succeeds like Coca cola

4. OUTLINE
II. CONTENT
• Coke – a living symbol of Joy, Youth and
Prosperity
• A refreshment ambassador of World Peace and
Friendship
• An enthusiastic companion of Sportsmanship? It
is Coca-cola!

5. OUTLINE
III. SUMMARY
•Valuable lessons learnt from Coke
•Fun facts and trivia about Coke
•We believe in Coke

6. INTRODUCTION
• Coca-Cola, born in Atlanta, Georgia, on May 8,
1886 was originated as a soda fountain
beverage sold for five cents a glass.

7. I. INTRODUCTION
• Today, C oca-C a has m e t han 1.6
ol or
bi l l i on ser vi ngs ever y day, quenchi ng
t he t hi r st s of consum s i n m e t han
er or
200 count r i es i n al l cl i m es.
at

8. Coca cola – an Ambassador of World Peace
and Friendship!

9. Coke and World War II
Coca cola went
to the battlefield
and accompanied
the allied soldiers
as a beverage of
Home

10. The honor for patriotic
In 1953, the American
president Eisenhower made
Coca cola the official drink of
the White House

11. Coca cola in 1971
Coke launched its
most successful
commercial “I’d
like to buy the
world a Coke”

12. 1971-I’d like to buy the world a Coke
The
commercial
song
became the
hit single of
the year

13. I’d like to buy the
world a Coke
Meant to promote
peace when the Cold
War and Vietnam War
were at their height

14. The famous Coke commercial

15. Cocacola- a companion of sportsmanship
Has been associated with one of the most popular
sports event on earth: Olympic Games.

16. Coke’s most long-standing partnership

17. Coca cola and the Olympic Games
Coke’s sponsorship of the Summer
Olympic Games in 1996 in Atlanta
allowed Coca cola to spotlight its
hometown.

18. Beijing Olympic Games in 2008 Singapore Olympic Games in 2010

19. Since 1978, Coke has sponsored each FIFA
World Cup

20. Coca cola sponsorship in other countries
IN ENGLAND
IN INDIA

21. III.SUMMARY
Constant
A.
Refreshment
Coca cola
Marketing Nostalgia
value
lessons
Comprehensive
marketing
strategy

22. B. Fun facts and trivia about Coke
The longest 79 feet Coke truck
“To make mouth happy”

23. B. Fun facts and trivia about Coke