090330 Candy And Candy

We are a small design agency,
experimenting on behalf of courageous brands
focused on convergence of Product Design, Media, and Arts,
to fuel the creation of exceptional experiences.
‘Pigmies standing on the shoulders of giants see further than the giants themselves’ - Lucan

COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED

Haberdasherylondon

SELFRIDGES
CLIENT LIST:
Bayesline “I have collaborated with a huge range of people over my career here at Selfridges and
BBC
Haberdashery have proven to be the best. They have a winning combination of charm, creative
Between the eyes
talent, passion in what they do and a fantastic understanding of materials. I am sure this is the start
British Film Institute
of a brilliant future for the founding trio…”
Channel Four Films
- Rebecca Bateman, Concept Manager
Chris Levine / BMW
Chris Levine / Grace Jones
Chris Levine / Massive Attack
Adobe
Cleanslate
“We love the vision displayed by Haberdasherylondon… we hope to be involved with their
Colonel Blimp
developmenent into a bright future… they represent exactly what the adobe system tries to bring
Coral Bark
out of the creative process.”
Fjord
Freestate - Emma Wilkinson
General Public Agency
Gort Scott Architects
Nokia
Grasshopper Films
“Haberdasherylondon have exactly the kind of approach to creativity that will thrive as the
Greenhill McCarron
importance of ‘experience’ increases year upon year.”.
Homecorp
Memori - Hannah Ford, Senior Design manager
Metropolitan Film School
Nokia
Between The Eyes
O2
“It’s always a pleasure to work with Haberdashery, they are always able to develop great creative
OnCommunications
solutions, on time and on budget.”
Orange
Point Blank - Ben Pugh, Producer + Co-Founder
Selfridges & Co
Seren
Channel 4 / UK Film Council
Sony
“Haberdashery were able to understand the depth and integrity of our film and translate this into
Third Films
engaging imagery we can use worldwide”.
Truman Brewery
UK Film Council -Duane Hopkins, Director of 35mm feature ‘Better Things’
Vodafone


Haberdasherylondon

Artworks


Haberdasherylondon


Haberdasherylondon
Flower of Life ‘FLOWER OF LIFE’ BY CHRIS LEVINE Designed and Engineered by Haberdasherylondon.
Design + Engineering + Construction for light artistartist Chris Levine. Haberdasherylondon were commissioned by Chris Levine to assist in the Design, Engineering, and
By revolutionary light Chris Levine
Development of the Flower of Life. With over 700 moving laser beams, this dynamic artwork was featured in 2008 at the Singapore Biennale.


Haberdasherylondon
Flower of Life ‘FLOWER OF LIFE’ BY CHRIS LEVINE . Designed and Engineered by Haberdasherylondon.
Design + Engineering + Construction artwork is constructed of Levine Glass, Perspex and Aluminum. 1.2m Diameter.
The for light artist Chris Dichroic


Haberdasherylondon
Flower of Life ‘FLOWER OF LIFE’ BY CHRIS LEVINE Designed and Engineered by Haberdasherylondon.
Design + Engineering + Construction for light artist design and engineering processes are preformed in-house, helping Haberdasherylondon to deliver successful designs.
Computer automated Chris Levine


Haberdasherylondon Visual Echo Devices by Chris Levine EDITION OF 9
Haberdasherylondon were commissioned by Chris Levine to assist with Design, Engineering, and Development of this series
of light based artworks for the 2008 Singapore Biennale


Haberdasherylondon Haberdasherylondon
Visual Echo Devices by Chris Levine EDITION OF 9 Designed and Engineered by Haberdasherylondon.
over 560 LED’s are programmed to work in conjunction with the human eye to construct a hyper-real subliminal imageAll imageviewer.
for the rights reserved


Haberdasherylondon Visual Echo Devices by Chris Levine EDITION OF 9 Designed and Engineered by Haberdasherylondon.


Haberdasherylondon EXPERIMENT 1.10


Programmable light environments for stills photography and stop motion animation. An experimental development by Haberdasherylondon.


Haberdasherylondon UNTITLED#13 Commission by Selfridges&Co.
Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m


Haberdasherylondon UNTITLED#13
Untitled #13 - Detail and Evolution Commissioned by Selfridges&Co.
Reclaimed Victorian Timber, Mild Steel, Perspex, LED Over 673 unique pieces of reclaimed Victorian Timber were shaped suit the sculpture.


Haberdasherylondon
Untitled #13 Dimensions:
UNTITLED#13 Commissioned by Selfridges&Co.
Reclaimed Victorian Timber, Mild Steel, Perspex, LED Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m
5000 x 4000 x 2700


Haberdasherylondon
Untitled #13 UNTITLED#13 Commissioned by Selfridges&Co.
1 of 785 components within the Untitled-13 sculpture. The contrasting laminate of materials plays a vital role in not only in the energy of the sculpture,
but in the story it communicates.


Haberdasherylondon
Untitled #13 UNTITLED#13 Commissioned by Selfridges&Co.
Early development models. Hundreds of models and simulations were generated to understand how the sculpture interacts with
changing light conditions.


Haberdasherylondon UNTITLED#14
Untitled #13 - Alternate Configuration Dimensions:
Sculptural Exploration
Reclaimed Victorian Timber, Mild Steel, Perspex, LED U14 is the next in the series of sculptures by Haberdasherylondon exploring the role of ambition in human nature.
18000 x 800 x 2700
Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 25m x 1m x 3m


Haberdasherylondon ‘ONE’ British Film Institute EDITION OF 5
Haberdasherylondon were commissioned by the BFI to design a sculpture to celebrate the lifetime achievement of their recently
inducted fellows.


Haberdasherylondon
British Film Institute ‘ONE’ British Film Institute EDITION OF 5
Lifetime Achievement Award The sculpture is the inspired embodiment of film making, reminiscent of both the director’s lens and the number of frames per second
used in both traditional celluloid (24fps) and digital (25fps) film formats.


Haberdasherylondon
Lifetime Achievement Award The BFI fellowship sculpture traces the historical foundation of the moving image. Crafted from 24 layers of blue Norwegian glass,
with a single clear 25th layer, the sculpture interacts dramatically with natural light.


Haberdasherylondon
Lifetime Achievement Award


Ongoing experimentation is a fundamental part of Haberdasherylondon. Keeping us inspired, one step ahead and better equipped to respond
to respond to the creative needs of clients. Through experimentation we help to encourage our clients to expect more.


Haberdasherylondon NOKIA
Development of image generation methods for mobile phone displays.

Product Design


Haberdasherylondon


Haberdasherylondon ECOPULSE - DEVELOPED FOR SPROUT
An environmentally friendly, solar powered air freshener. Designed, Engineered, and Developed through to fully working prototype for Sprout.


Haberdasherylondon MEMORI
Design + Engineering of a revolutionary digital photo frame featuring a gesture based user interface to display audio, image and video media
through a wireless home network. Designs developed through to a fully finished working prototype.

PROTOTYPE 1 -3 PROTOTYPE 4


Haberdasherylondon MEMORI
Multiple forms and interactive methods were explored in the early stages of development. These explorations lead to the development of 3
functioning prototypes, each informing the next, and capable of providing valuable user feedback on the design and function.


Haberdasherylondon SONY - CONCEPT PRODUCT DEVELOPMENT
Design + Engineering of a working prototype unit for Sony / Point Blank. The concept product wad designed and built within 72 hours for the
filming in ‘Tomorrow Today’, an internal promotional film.


Haberdasherylondon SONY - CONCEPT PRODUCT DEVELOPMENT
Design + Engineering of a working prototype unit for Sony / Point Blank. The concept product wad designed and built within 72 hours for the
filming in a ‘Tomorrow Today’ internal promotional film.


Haberdasherylondon ‘INFINI-SCENO-MATIC’ FOR SELFRIDGES&CO. EDITION OF 3
The Infini-Sceno-Matic concept products were commissioned Selfridges&Co for display within their concept store windows along Orchard St..
The Infini-Sceno-Matics are a tongue-in-cheek ‘no-tech’ high definition display system.


Haberdasherylondon ‘INFINI-SCENO-MATIC’ EDITION OF 3
Each Infini-Sceno-Matic features multi-layered loops of transparent acetate. Each loop contains different characters within the scene. With the
acetate loops moving at different speeds, the products tell a story of several different characters participating in a ‘Wacky Race’ around London. .

Specialist Media Production


Haberdasherylondon


Haberdasherylondon BMW-SEE HOW IT FEELS
Bespoke laser based lighting projection system design for Chris Levine / BMW


Haberdasherylondon MINISTRY OF SOUND - ‘DESTINATION CALABRIA’ Production Company - Between the Eyes.
Director - Eran Creevy


Haberdasherylondon THE EARLIES - ‘BAD IS AS BAD DOES’ Production Company - BBC/WARP/CORAL BARK
Director - Liam Garvo

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