2. The Team
âą 2 Years in the SEO and Internet Marketing Industry
â Sean Si
âą SEO and Internet Marketing Specialist
âą SEO Hacker General Manager
â Kevin Si
âą Lead Web designer and front-end developer
â Richmond Ibasco
âą Lead Web developer and back-end programmer
â Angelyn Co
âą HR Manager
â Robert Cipriano
âą Linkbuilding Specialist (Guest Posting Specialist)
â Vince Salud
âą Linkbuilder (Guest Posting Specialist)
â Austin Takahashi
âą Blog Manager
âą For more Credentials, check out our blog
9. On Site Optimization 101
Title Tag
Keyword Density
Keyword Prominence, Frequency,
Proximity
Outbound Links
Image SEO
Sitemap
URL Slugs
Internal Linking
21. âHow your on site optimization will affect your search engine rankingsâ
âHow your on site optimization will affect your rankings in search enginesâ
41. On Site Optimization 101
Title Tag
Keyword Density
Keyword Prominence, Frequency,
Proximity
Outbound Links
Image SEO
Sitemap
URL Slugs
Internal Linking
42. Wanna know more?
âą Contact Me!
â sean@seo-hacker.com
âą Pay us a Visit! Letâs have Coffee ï
â 247 NUR Building El Grande Ave. BF Las Pinas
âą Enroll in the SEO Hacker Basic SEO Course
âą Read blogs!
Good afternoon! My name is Sean Si. Iâm an IT graduate with a special liking to creative writing, Iâm also an internet marketing specialist and the managing director of SEO Hacker â an internet marketing company. Today Iâll be talking to you about On Site Optimization. I was informed that I will be talking to a lot of bright minds today with common interests in web development. But before that, I would like to introduce our company to you.
So why do you build a website?-fun-fulfilling-share stuff-etc⊠we all have a lot of different reasons why we want to build a website but there is one common reason that we all have
You build a website because you have a purpose. And the main purpose is to get people to see your website. Yes or no?You donât build a website and hide it. You build a website for people to see it. You build a website for people to go in and check it out.You build a website to get visitors, to get traffic.
The best kind of visitors, the best kind of traffic, come from the search engines. Why?Because Peoplewho are searching are in âfocus modeâ â they are looking for something. Unlike in Facebook, where people are flittering around â looking at profiles, etcâŠIf they are looking for a product, or service, they are further in the sales funnel. If they are looking for information, they are further in their research.Visitors coming from search are always relevant visitors. How you can get more search traffic depends on your websiteâs Search Engine Optimization (SEO)
SEO is basically the art and science of ranking higher in the search engines for your targeted keywords / keyphrases. It deals with a lot of things, it has a lot of factors â but right now Weâll be focusing on just the foundation of SEO. On site Optimization
On site optimization deals with all the things you can do within your website. These factors are âon-siteâ meaning the are everything that are in your website â that you can manipulate and change at will.On site optimization is roughly around 23% of your entire SEO factor â but it is a foundational factor. The other 77% comes from off-site optimization.First things first. Letâs talk about theâŠ
The title tag is arguably the most significant factor in your on site optimization. It summarizes what the content of the page is about. A good title tag should be maxed at around 70 characters.
Beyond 70 words, your title tag will not be displayed by Google in the Search Engine Results Page (SERP) anymore. It will be shown in the form of an ellipsis (âŠ) Iâve seen the power of title tags a lot of times. Having the best, exact-match title tag can really pull you up the ranks.
Keywords / Keyphrases are the cornerstone of your websiteâs SEO. Without keywords, there can be no SEO.Keyword density deals with the ratio of your keywords in light of the total number of indexable words placed in your webpage. For example, you have 100 words article, then having a 1% keyword ratio means that you should have the presence of your keyword one time within that 100 word text.The suggested keyword density for Google is 1-3%
Understanding keyword prominence, frequency and proximity can help you leverage the power and placing of your keywords in your website.
Keyword Prominence deals with how eye-catching your keywords are within a web page. The important keywords should be the most prominent in your webpage. For example:Do you see that the keyphrase Iâm trying to target âYour sex drive is not the problemâ is very prominent in the page as it is my articleâs title?It is at a good place in my webpage with good fonts and height. That spells out prominence.
Keyword frequency deals with the number of times you let your keyword or keyphrase appear in a webpage.It is said that the more times a keyword appears in your webpage, the more relevance a search engine will likely attribute to it whenever a user would search for those keywords.Again, there is a fine line between keyword stuffing and having a good keyword frequency. Watch how many times you repeat those keywords and make sure that your article makes sense. In fact, I would advise you to just be a little mindful of your keyword frequency â donât force it or put too much emphasis on it.
Keyword proximity deals with the closeness between two or more keywords with each other. The idea is the closer the keywords are to each other, the better. Let me give you an Example
âHow your on site optimization will affect your search engine rankingsââHow your on site optimization will affect your rankings in search enginesâThere ainât much difference, is there? But if someone searches âSearch engine rankingsâ it is more likely that the previous phrase will rank higher than the latter. This scenario is within the context and assumption that all else is equal for both pages.It ainât a huge factor, but knowing these little things matter.
Youâve got a link here and a link there. The internet is full of links. Each time you click a link, chances are, it means youâre traveling from a certain webpage to another.Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website outside of your website. Most, if not all, websites have outbound links.Before we talk further about oubound links, I want you to understand one important metric from Google.
Let me introduce you to Google Pagerank. PageRank (PR) is a metric of 1 â 10 used by Google to gauge your Linkjuice.You can think of linkjuice as oil â the more oil you have, the higher you are in the pagerank scoring systemEverytime you get a great link, your Pagerank increases coz you have more linkjuiceConsequently, everytime you give out a link, your pagerank decreases a bit coz of that outbound link
Optimizing your outbound links is all about limiting them. If you donât need to give links to this webpage, donât. This will increase your ability to rank higher because you have a higher pagerank score â meaning you have a lot of linkjuice coming in and little going out.http://pagerankchecker.info
How can you make your images rank? Anyone? How can you make your images rank?
Can you hide words inside the images?This is the Image Alt Text
The image alt text is a code-level attribute of an image written in HTML format. If your image does not load or if a user has an âHTMLâ only setting in his/her browser, all the user will see is your image alt text.Remember that a search engine is not really a physical engine, itâs also just a bunch of codes that goes through the entire internet to save all the codes in its database so that it can retrieve all those data whenever someone types in a query. âDiscuss about search engine spiders and indexingâIt is not capable of seeing an image described at eye-level. Search engines initially determines the relevance of an image to a keyword with the img alt txt.
In simple terms, a Sitemap is an XML file that is full of your individual webpageâs URLs. Itâs like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to stumble upon it.
Search engines should see all the pages that you want them to see. The more pages that they index from you, the more trust your site gains. It only means that your website has more information to offer.You can create your own XML sitemap from xml-sitemaps.com
URL slugs are the exact address of a specific website. It is the location where webpages are accessed when typing their URL in the address bar. Optimizing URL slugs is not a very hard thing to do. But if you ask me, it is one of the most important things you can do in your on site optimization process.
If you didnât know, the URL slugs that you use in your webpage will appear in the SERPs. This is visible to all people who are searching in the web. For this example, I have searched for the keyphrase âTitle Tag Optimizationâ. The URL slug in the picture says /title-tag-optimization-guide/ which is good. People who see this result would say âBingoâ.But what if my URL slug says /how-to-properly-give-your-dog-a-name/ then it starts to confuse searchers. It just doesnât add up.Some people just donât get it. Sometimes they write out their URL slugs to be http://www.example.com/10395embislgm-potllz1.phpItâs just gibberish â both for people and consequently for search engines too â because search engines are just mimicking as to how people respond to search query results.
Internal linking (or interlinking as Iâd like to call it for short) is one method that SEO specialists use to distribute good, relevant Pagerank to each webpage that are related to each otherâs content. Interlinking your webpages inside your website does not only help people find relevant content in the webpage they are reading, it also helps search engine spiders have an easier time crawling your website and seeing the relevance with each page.
Iâm sure you have a lot in mind of the things you can apply to your website with all the things youâve learned today.
I donât want to overload you with more information
And I think the best way to go through in SEO is to stick to the basics
So there you have it. On site optimization in a one-hour nutshell