Traffic is important. We all know that. With a website, traffic is its lifeblood. Amazon is doing a heck of a job with its online business model because of the traffic it's getting from search. There are good and bad SEOs and you need to know the difference and go with the good guys.

3. traf fic
People coming and going in
a particular place or for a
particular purpose.

5. Let’s take BILLBOARDS

6. Let’s take BILLBOARDS and MALLS as an example

7. Traffic gauges cost

8. A location’s perceived traffic in the
mall gauges the rental cost

10. A website’s traffic is it’s LIFEBLOOD.

12. 2.7 BILLION people - almost 40%
of the world’s population use the
INTERNET

13. 2.7 BILLION people - almost 40%
of the world’s population use the
INTERNET
There is a total of 1.4 BILLION
FACEBOOK users ONLINE

14. 2.7 BILLION people - almost 40%
of the world’s population use the
INTERNET
There is a total of 1.4 BILLION
FACEBOOK users ONLINE
19.4 BILLION SEARCHES are done
in a MONTH

15. CASE STUDY:

16. CASE STUDY:
Not your normal brick and mortar
business.

17. history
Amazon was
founded in 1994
by Jeff Bezos

18. history
Amazon was
founded in 1994
by Jeff Bezos
(before Amazon, it was
first named as Cadabra)

19. Amazon.com
officially launches
and goes live as an
online bookstore
history
1995

20. Amazon.com
officially launches
and goes live as an
online bookstore
history
1995
Sells first book
'Fluid Concepts & Creative Analogies:
Computer Models of the Fundamental Mechanisms of Thought’

21. He shipped orders to all 50 states,
and to 48 countries
history

22. He shipped orders to all 50 states,
and to 48 countries
Sales were up to $20,000/week
within 2 months
history

23. 1997
history
Amazon goes public and begins
selling shares at $18 each.

24. 1997
Amazon.com becomes the first
Internet retailer to secure one
million customers.
history
Amazon goes public and begins
selling shares at $18 each.

25. 1998
history
Amazon begins selling music

26. 2001
history
4th Quarter profit = $5 million
Revenues of more than $1 billion

27. 2007
history
Amazon unveils
the Kindle,
a dedicated ebook
reader.

28. 2010
history
Amazon announces
that ebook sales
have outnumbered
hardcover sales for
the first time ever

30. 2012
present
Amazon.com Inc. had revenues of
$61.1B
2013
As of the 2nd Quarter of 2013,
Amazon had revenues of $15.7B

32. Global Rank: 7th
Visits from USA for April 2013:
131,328,200

33. Global Rank: 7th
Visits from USA for April 2013:
131,328,200

35. For almost every book you search for,
Amazon will appear in the results.

38. /Search En gine
Op ti mi zation/
It is the art and science of
increasing your rankings with
target keywords in search
engines such as Yahoo, Google
and Bing.

40. WORDS

41. WORDS
Search Engines account for every word on the
web. The right selection of words will help your
website be more visible to search engines.

42. TITLES

44. TITLE

45. Every webpage has a title.
Search engines use titles to
summarize the content of a
specific webpage.
TITLE

46. LINKS

47. Links serve as a recommendation. If another
website links to your site then that website is
telling the readers that your website also has
valuable content.
LINKS

48. Take this for example:

49. Take this for example:
OTHER
WEBSITE
YOUR
WEBSITE
(with authority)

50. Take this for example:
Website A
gives a link
to Website B
OTHER
WEBSITE
YOUR
WEBSITE
(with authority)

51. Take this for example:
Website A
gives a link
to Website B
OTHER
WEBSITE
YOUR
WEBSITE
“Website B has
GOOD STUFF! Check
it out!”
(with authority)

52. Take this for example:
Website A
gives a link
to Website B
OTHER
WEBSITE
YOUR
WEBSITE
“Website B has
GOOD STUFF! Check
it out!”
(with authority)
In essence, Website A is using her
authority and trust that she has
accumulated over the years from her
audience and passing some of that
on to Website B.

53. Relevance
RELEVANCE

54. If you want to rank for the
keyword ‘router’, then your
website shouldn’t be about
‘pets’
For example:
router

55. USER
EXPERIENCEthis can be seen via Google
Analytics - dwell time metrics

59. The difference between the
GOOD GUYS and the BAD GUYS
is not simply our title but our
processes and methods.

60. The difference between the
GOOD GUYS and the BAD GUYS
is not simply our title but our
processes and methods.
http://seo-hacker.com/honest-seo-pricing/

65. In SEO you’re not looking for short term
quick wins, you’re looking for
long term benefits.

67. We provide our clients with proven
marketing strategies and in-depth
analytics

68. To provide best-quality services to our
clients, taking care of their branding and
optimizing their websites for their users.
To be the best SEO and Internet Marketing
Services Company in the whole in the
whole of the Philippines and other
English-speaking Asian countries.
foundations

69. http://seo-hacker.com/seo-hacker-team

70. “I’d love to sit down with you and tell you more about
how we can create more business for you in the online
market.”
• sean@seo-hacker.com
Contact me / Check out:
• http://seo-hacker.org
• http://seo-hacker.com/services