What If Ads Were Content? Redux

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This is the presentation I gave at Podcamp NYC on Saturday, April 26, 2008. I'm uploading it from a cafe next door to Polytechnic University in Brooklyn, where Podcamp NYC was held.

Business Technologie

What If Ads Were Content?
Redux
Heath Row
PodCamp NYC
April 25-26, 2008

This talk has little
if anything to do
with podcasting.

It also has everything
to do with podcasting.

What we talked about last year

• A brief history of advertising
• A briefer history of online advertising
• Leading indicators of content-based ads
• Online examples to date
• Proposed ad actions

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