Designing Digital Urban Interactions. Industry Landscape and Market Analysis

GRUPPO TELECOM ITALIA
Designing Digital Urban Interactions
Industry Landscape and Market Analysis
International Conference e-Society 2015
Madeira, Portugal, 14-16 March 2015
Gianluca Zaffiro, Future Centre

Index
 Urbanization phenomena and emergence of Smart Cities
 Urban Interaction Design: a method to innovate Smart City solutions
 Results from the online survey: issues, benefits and opportunities
 Critical Design and risks for technology overshoot
 Conclusions and next steps

4
Urbanization: a question of issues and opportunities
The city is
the focal
point of
policy and
economic
strategy for
the new
millennium
Urbanization
Environment
Economic
&
Social impact
from > 7 BLN people in 2014
to nearly 10 BLN in 2050
by 2050 cities will host 2/3 of
the global population
cities account for
75% of CO2 global emissions
cities account for
75% of global energy use
& generate 80% of global GDP
Source: http://newclimateeconomy.report/cities/
Population

5
The Smart City holistic conceptualization
Focus on People, Technology, Economy, Living, Resources and Governance
We believe a city to be smart
when investments
in human and social capital
and traditional (transport) and modern (ICT)
communication infrastructure
fuel sustainable economic growth
and a high quality of life,
with a wise management of natural resources,
through participatory governance
[Andrea Caragliu et al., 2009]
SMART
LIVING
(quality of
life)
SMART
ENVIRONMENT
(natural
resources)
SMART
MOBILITY
(transports
& ICT)
SMART
PEOPLE
(human & social
capital)
SMART
ECONOMY
(competitive-
ness)
SMART
GOVERNANCE
(participation)
[Smart cities report of TU Wien, Lubian Univ., TU Delft 2007]

6
Global trends for Smart Cities projects and implementations
Europe
Counted with the largest number of smart cities last year
Focus on energy and entrepreneurship & human capital policies
Asia-
Pacific
Middle East-
Africa
Smart city from scratch: new infrastructures instead of retrofitting
Expected to count the highest number of Smart cities by 2025
North
America
Focus on a single functional area, i.e. mobility and transport
Structured programmes from big industrial players (IBM, Cisco & Siemens)
[Smart Cities Report. HIS Technology, May 2014 ]
[Smart Cities Market, MarketsandMarkets, May 2014]
88 Smart Cities all over the world by 2025, up from 21 in 2013 that are deploying
or piloting the integration of ICT solutions across 3+ functional areas

7
Telecom Italia works to be a strategic partner for Smart Cities
Applications
Networks
Connected City Multi-Utility Network Public lighting
Heating Water
Waste
Network
Provider
Domain
Other
Provider
Domain
Vertical
App
Vertical
App
Vertical
App
Capillary Network
Carrier Network
M2M & IoT management
CityControl
Room

8
Most recent Telecom Italia’s Smart City projects
URBeLOG
Integrated Smart City
information system including
capillary networks for M2M
(EU FP7 project)
Telematics platform for
Urban logistics processes
(MIUR project)
Street Furniture for
access to public services
(MIUR project)
Non-profit Association
for Smart Home and
demand site management
Digital Experience for
EXPO 2015

10
The complexity of the Urban context
Can Interaction Design mediate between people, places and technology?
Question
“Technology is the
answer.
But what is the
question?”
“We don't make cities in
order to make buildings
and infrastructure
but to come together,
create wealth, culture,
more people."
“The most profound
technologies are those
that disappear.
They weave themselves
in the fabric of everyday
life until they are
indistinguishable from it.”
Technology People
[Cedric Price, Architect] [Mark Weiser,
Computer Scientist]
[Dan Hill, CEO]
Design
“Design is the difference
between
having a digital project
in a lab
or out in the real world.”
[Lord Inglewood,
House of Lords, UK]

11
Interaction Design (IxD) makes smartness happen
The thermostat example
simplicity comes out of a
stylish designed knob
where complex functions
are moved to mobile app
sensorized with infrared to
perceive human presence and an
light-up/dim or change temperature
machine learning to adjust
heating behavior from earlier
temperature changes
green impact is not only at
home level but at city one
(when largely adopted)
coaching to use less
energy by gamification
NEST is the evolution of a dumb thermostat resulting by the combination of new
techs i.e. IoT, sensors, always-on, AI, data and design around the human user

12
UrbanIXD main statements and pillars
Art, Technology and Society
Source http://issuu.com/urbanixd/docs/urbanixd_manifesto/1
SOCIETY
TECHART
UrbanIxD
INTERACTION
Criterias
#01
#02
human centred approach for
the making of liveable cities
understanding problems
rather than solving problems
Research
challenges
#01
#02
Quantified Self
Negotiation of Space
#03 Experiencing the Other
Contribution to
#01
#02
civic engagement, citizen participation
digitally mediated resource–sharing
systems (and business models)
#03
opportunities in shared spaces
and spaces for sharing
#04
humanisation of data rather than
datified human (actionable data)
Assumptions #01
digital techs, media, materials which shape/
are shaped by the urban public space

14
Results from conducting a survey on the Urban IxD potential
The total number of respondents is 122, mainly based in EU and USA,
with a Industry or Academic/Research profile

15
Issues ranked with indication of the respondent’s affiliation
1
7
1
11
10
7
7
18
15
16
20
30
8
6
12
8
12
17
18
10
15
14
23
24
Management and assurance of data quality
Lack of dynamic urban spaces that can self-organise
and serve multiple purposes
Funds to finance innovation
Lack of urban spaces designed to improve
the life quality of the citizens
User readiness: smart requires also a shift of thinking,
not only technology
Understand and stimulate synergy between
social sciences, people and technology
Strategic vision of decision makers: political leadership
within a city can limit or spur innovation
Create environment for enabling social interactions
in order to reinvent the living together
Urban transportation and mobility
Breaking the digital divide, improving accessibility
and quality of connectivity
Energy consumption, ecological impact
and environmental sustainability
Informing, empowering and engaging citizens
in the public decision making
# of mentions
Industry Academic and research
INDUSTRY: focus on the
key factors to support an
innovation project
ACADEMIC &
RESEARCH: focus on the
issues to be solved
through innovation in the
Smart city and Urban IxD
contexts

16
Which areas could benefit the most from IxD?
The statements were analyzed and clustered into categories
INDUSTRY SCENE
ACADEMIC AND
RESEARCH FIELD
Mobility and
transportation
62Productio
n and
retail
7
Health and
wellness
23
Tourism
10
Education,
culture and art
41
Energy
25
Institutional
services
12
Entertainmen
t and social
interaction
23
Smart
governance:
civic
information and
consultation 40
Urban planning
and Intelligent
Buildings
40
Safety
and
security
11
Environmental,
land use,
waste
management
32
Top areas:
► Mobility and transport
► Education, culture and art
► Smart governance and Urban
planning and intelligent building

17
Best cases vs issues by category: where are the opportunities?
Overaddressed area: MOBILITYUnbalanced issues: GOVERNANCE, LIVING,
ENVIRONMENT, TECHNOLOGY and ECONOMY
Need for more solutions! Saturation of the market?
25%
18%
12% 11%
4%
9% 10%
7%
13%
14%
6%
9%
1%
32%
19%
7%
Governance Living Enviromental Technology Economy Mobility Urban design
and planning
People
% Issues % examples
URBAN DESIGN &
PLANNING has several
pilots and ideas but few
presently applied

18
 A platform to generate participatory processes of people in the cities. Connecting data, people and
knowledge, the objective is to serve as a node for building productive and open indicators, and
distributed tools, and thereafter the collective construction of the city for its own inhabitants
 It’s based on geolocation, Internet and free open hardware and software for data collection and sharing
and the production of objects using 3D printers
 the 'Ambient Board' measures air quality, light intensity, temperature, noise, and humidity levels
A best case for Urban Interaction Design
The Smart Citizen Project
Video: https://d2pq0u4uni88oo.cloudfront.net/projects/513937/video-246624-h264_high.mp4

20
Distopic scenarious can be useful to identify people needs. In our project we explored a few of
these scenarious and created a travelling exhibition
Urban IxD critical design approach
Critical designers do not design solutions but qualify questions
Coordination of Urban Busy Areas Ministry of MisInformation
Negotiation of
public space
within the city, or
data redefinition
of physical space
(mis)data as a
tool to re-
empower citizen
to address issues
of public interest

22
► Urbanization is happening and cities are the economic, social, environmental nexus
► Smartness in the urban context is a consequence of the need of optimizing,
ameliorating, saving resources and the technological push
► Smart cities are becoming a reality worldwide but the citizen is not yet at the centre of
the process and cities are not built for themselves
► Telecom Italia is part of the innovation process here and runs many research activities in
several fields: energy, smart street furniture, IoT, M2M …
► The complexity of urban innovation requires a holistic approach: urban interaction
design is a tool towards this goal
► An evolution in the areas of impact of the Smart city innovation can be envisioned, moving
from the classical silos of mobility and energy into the more transversal fields, and
specifically of governance and living
► Designing Future Cities requires to critically reflect on a possible technology overshoot
as the distance between the answer (solution) and the question (need) can be far too long
Conclusions
The smart way to the Smart Cities of the Future

23
Next steps
► Keeping and extending the community on UrbanIxD.eu
► Organize more UrbanIxD exhibitions around Europe:
Ljubljana and Zagreb to be confirmed soon in 2015, by Split University
► New research projects funded:
OrganiCity.eu Co-creating smart cities of the future. Leaded by Aahrus
University (Denmark)
► Seeking for new opportunities of collaboration in research projects
Horizon2020
…

24
Thank you!
gianluca.zaffiro@telecomitalia.it @goriffaz

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