3. What is Marketing?
Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.
(Approved October 2007)
American Marketing Association Board of Directors.
4. Who Am I?
Entrepreneur
Failed 3 times
Quality Assurance Engineer
Business Consultant
12. Why Bother?
Create products people want to buy
Stop wasting Money on channels that don't work
Sell more to existing customers
Know exactly where to find your customers
Make more money
Make a difference
14. Think of Key Descriptors
Senior Bank Executive?
College student?
Single Mom?
DJ?
Newly Married?
15. Customers are Complex
They don't just fit into one
"bucket"
But, they fill each bucket
slightly differently
College student might spend
more time on humor sites
while a mom might spend
more time on recipe sites
33. Now, Make your
Marketing Effortless
Use what you have created today to put
together your marketing plan
Execute your marketing plan
34. Marketing Plan
Mastermind
Save time
Get feedback
Use my experience
Use your peers' expertise
Stay accountable
Achieve your results
35. Marketing Plan
Mastermind
7 one hour training sessions
Assignments and feedback
Peer assistance and networking
Strategic marketing plan
Execution help and
accountability
Marketing plan
implementation