1. Make Your Marketing Effortless

2. __________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
___________

3. What is Marketing?
Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.
(Approved October 2007)
American Marketing Association Board of Directors.

4. Who Am I?
Entrepreneur
Failed 3 times
Quality Assurance Engineer
Business Consultant

5. Marketing is not a Game of Darts

6. Is it Hard?
Not if you know the secret

7. Adwords
Telemarketing
Faxes
Facebook
Networking
Email
Newsletters
Adwords Direct Mail
Public
Speaking
Forum
Advertising

9. There's Only
Understanding the customers
To create a set of processes
To add value to the customers
This slide is grammatically incorrect

10. • Marketing is
__________________________________________
__________________________________________
__________________________________________
__________________________________________
_________________

11. • __________________________________________
• _________________________________________
• _________________________________________
• __________________________________________
• __________________________________________
• __________________________________________

12. Why Bother?
Create products people want to buy
Stop wasting Money on channels that don't work
Sell more to existing customers
Know exactly where to find your customers
Make more money
Make a difference

13. Who is Your Customer?

14. Think of Key Descriptors
Senior Bank Executive?
College student?
Single Mom?
DJ?
Newly Married?

15. Customers are Complex
They don't just fit into one
"bucket"
But, they fill each bucket
slightly differently
College student might spend
more time on humor sites
while a mom might spend
more time on recipe sites

16. Your Product May Have
Different Types of Customers

17. Exercise
Create a Customer Avatar
Who am I?
What do I spend most of my time doing?
Where do I hang out?

18. Name:
Role:
3 Key Descriptors
-
-
-

19. What keeps me up at night?
This is the most important question
you need to ask yourself

20. • -
• -
• -
• -

21. We are mostly wrong
The key is to not waste
too much time or
money being wrong

22. Your Hypothesis
I think ______________
I will ____________
I will measure __________

23. • I think:
• I need to:
• I will measure:

25. Compete on Value

26. Produce Value that
Customers Want

27. • Solve
• Save
• Provide
• Deliver
• Supply
• De-stress

28. • -
• -
• -

29. • Only the work that adds value to ___________ is
actually productive work

30. Selecting the Right
Advertising Medium
Where does _________
hang out?
How do they currently
buy things they need?

31. • -
• -
• -

32. Exercise
Where would you advertise if you
wanted to market to you?

33. Now, Make your
Marketing Effortless
Use what you have created today to put
together your marketing plan
Execute your marketing plan

34. Marketing Plan
Mastermind
Save time
Get feedback
Use my experience
Use your peers' expertise
Stay accountable
Achieve your results

35. Marketing Plan
Mastermind
7 one hour training sessions
Assignments and feedback
Peer assistance and networking
Strategic marketing plan
Execution help and
accountability
Marketing plan
implementation

36. ActionableBusinessTraining.com/mastermind
Thank you for attending!

37. Questions?