The Modern World:Spin Doctors & Ad Hacks

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This document discusses how the rise of the internet and social media has changed public relations, advertising, and how brands communicate with consumers. It notes that people now trust recommendations from other consumers online more than traditional ads. It suggests that brands need to listen to what people say about them online rather than just broadcast messages and that social media marketing, blogging, and engaging with online communities are now important tools and strategies for brands.

Karriere Business Technologie

The Modern World: Spin Doctors & Ad Hacks

Imagine PR or Advertising if TV didn’t exist.

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This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.

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Resumes, Cover Letters, and Applying Online

Resumes, Cover Letters, and Applying Online

Resumes, Cover Letters, and Applying Online

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The Modern World:Spin Doctors & Ad Hacks

1. The Modern World: Spin Doctors & Ad Hacks

2. Imagine PR or Advertising if TV didn’t exist.

3. The Internet 2 Kinds of Different

4.

5. Multi Direction Medium

6.

7. Word of Mouth Then

8. Word of Mouth Now

9.

10. "Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail

11. Social Media Marketing Public Relations Advertising Branding

12.

13.

14.

15.

16.

Hinweis der Redaktion

Imagine what the world of advertising or PR would be like if TV disappeared today. Marketing, PR, advertising… all of those disciplines maximize every available medium, and TV is just one of them…
It’s interactive It’s not just a top-down medium It’s also a bottom-up one And a peer-to-peer one… It doesn’t just let brand talk to consumers It also let’s consumers talk to brands And other consumers…