How to maximize the effect of Google Hummingbird on your website.

1. Feeding The Hummingbird

2. Gary Wagnon
NinjaMarketingDojo.com

3. What is Ninja Marketing?
Ninja Marketing is not just website
A Ninja is a master of not just one
design, SEO or social media, but all
discipline, but many.
three together.
Ninja Marketing teaches a customized
A Ninja adapts to every situation.
Approach that is specially designed to fit
the business’s needs
Ninja Marketing is about improving search engine ranking, increasing
traffic to your website and converting more browsers into buyers.

4. A Balanced Online Marketing
Approach
• Web Site Design
• Search Engine Optimization
• Social Media
Without all 3 in balance,
your online marketing plan
will not be as strong.

5. Search Engine Optimization
SEO
SEO is the practice of making web sites
compatible with the search engine
algorithms. SEO elements include:
On Page Optimization – Header/Images/HTML format
Content
Site Popularity (Links)
Social Signals
Local Search & Reviews

6. Old School SEO
Things that don’t work now today
Lots of links everywhere
Article Marketing
Guest Blogging

7. The State of SEO Today
• Inbound Links Have Less Value
• Quantity Links vs Quality Links
• Quality Content Reigns Supreme

8. Google Hummingbird

9. Google Hummingbird
How Google Hummingbird effects search today?
• New Search Engine Algorithm
• Match the meaning of search query
• Mobile Device Driven

10. Local Search

11. Local Search

12. Hummingbird Strategies
Create Content that responds to what you customer may be asking
Make Sure Your Website Has:
FAQs
How To’s
Should Ask Questions
If Your Customers Are Asking For It – Your
Website Better Say It

13. Hummingbird Strategies
Industry/Business Updates
Eliminate using shorthand & abbreviated phrases.
Stick to Natural Language

14. Think Outside Your Site
Think topics rather than keywords
What questions does the page answer? What synonyms can be used?
Optimize for multiple keywords on same page
Make every piece of content stand on it’s own
Repurpose content from older blogs with links

15. Formula For A Successful
Online Marketing Presence

16. Strong Optimized Website
No Template Built Sites Like
Godaddy, 1 & 1, Wix
Optimize Images for size and keyword
Check site for valid
links and content
Avoid pages of duplicate or low
quality content.

17. Quality Content
Blog or complete Web
site – Google Loves WP
Google + - The
Quickest Route to
Ranking
Attributes credit to the originator of
content and passes the benefit on to
their web site

18. Synergy Between Social and
Search
Social Signals have more impact on search
Increase engagement on Twitter can improve search ranking
Google +is a must
Make it easy to share your content

19. Another Facebook Change
Post from pages don’t show up as
often (if any) in Timelines
Embedding Links into posts
instead of sharing content is
disappearing
BOTTOM LINE – If no one engages with your content, your social
media is useless.

20. 7 Tips To Gain FB Reach
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Focus on Engagement
Analyze Why Fans Click the Like Button
Avoid overusing strong calls to action
Avoid Using Memes
Analyze Outbound links to determine which source is
most well received
Increase Post Frequency
Test different times of day for different types of
content.

21. Ninja Marketing Dojo
Webinar Based Training
Master the Basics and Build Upon Those Skills
Covering Everything Online Marketing Including
Strategies & Tricks to Use Efficiently & Effectively:
•Google +Local
•LinkedIn
•Email Marketing
•Keyword Research
•YouTube
•Article Marketing
•Google +
•Twitter
•Public Relations
•Facebook
•Tools
•Community Sites
•Blogs
•Content Marketing

22. www.ninjamarketingdojo.com
Become a Master of Online Marketing
•Improve Search Engine Ranking
•Increase Traffic To Your Website
•Convert More Browsers Into Buyers
Live Class, Streaming Video or Video Recording
Fridays 1:30 – 3:30
Fronimos Greek Restaurant
3242 E. Speedway (Speedway/Country Club)
Guests $25 / Members $75 per month (4 classes)

23. 800biz Online Marketing
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Website Design
Search Engine Optimization
Social Media Marketing
Social Media Coaching – Group, One on
One or Online
www.800biz.com