This document discusses building an email list to use for email marketing. It explains that email marketing can generate leads, build website traffic, drive direct sales, and increase brand awareness in a cost-effective way. It emphasizes the importance of creating quality email content and offers to attract subscribers. Some suggested ways to build a list include hosting webinars, using social media buttons, collecting registrations from live events, and asking colleagues to promote your list. The document also covers legal requirements like CAN-SPAM compliance and opt-in consent. It compares using your own email provider versus an email service that automates list management.

1. Building Your Email List

2. Why Email Marketing
Target Audience
Generate Leads
Build Traffic to Blog/Website
Direct Sales
Generate Traffic to Events
Education/Loyalty
Brand Awareness

3. More Why Email Marketing
It produces results
Cost Effective
Easily trackable
Immediate Response

4. The Legal StuffThe Legal Stuff
CAN-SPAM Act - Controlling the Assault of Non-Solicited
Pornography And Marketing Act of 2003
Spam – Unsolicited Commercial Email – Keyword is Commercial
The Fine – up to $300 PER Email
Opt-In – Only send to people that have subscribed
Email Piece must have “Unsubscribe” form
Business Address must be somewhere on the email.
Beware Email lists

5. It Starts With The List
1. Create Great Email Content – Make you readers want to read your email
2. Have a great offer – eBook – Whitepaper
3. Host a Webinar
4. Use a QR Code that leads to an opt in email
5. Trade Shows
6. Social Share Buttons on Email (Email to a Friend)
7. Facebook Call To Action tab.
8. Create Multiple Email Subscription lists to target different market segments
9. Host a live event & collect registrations
10. Signup Link on Website

6. Referral ListReferral List
Offer to trade your expertise to someone who
has an email list in return for them promoting
your business.
Find list owners on:
Facebook
Ask Colleagues
Forums & Groups

7. Your Own Mail vs ServiceYour Own Mail vs Service
•Your own email provider will throttle down
multiple emails
•You stand a chance of getting your email
frozen
• Manually have to manage subscribe &
unsubscribes
Services will automate the process

8. Email ServicesEmail Services
Constant Contact
Aweber
Mail Chimp
Pure Leverage Video Email

9. Feedburner
Subscribe to RSS feed of blog via email. Free Program
Also monitors stats on subscribers

10. Feedburner
Subscribe to RSS feed of blog via email. Free Program
Also monitors stats on subscribers