1. A point of view on the phArmAcy industry
silverlink communicAtions
november 2010
2. The Consumer:
1. Patient Centric approach is critical path.
2. Be proactive not reactive.
3. Literacy and health disparities need to be addressed.
4. People are different…act appropriately.
5. Genomics are fascinating...but can be confusing.
Business Strategy:
1. The pharmacist role has to change from refills to outcomes.
2. Blend high touch and automation in specialty.
3. Integrate your physician and consumer strategies.
4. You need a STAR strategy for your PDP.
5. Mobile is here to stay.
6. Social media will change the conversation.
3. FOCUS ON
THE PATIENT
Use data. Create an experience. Think outside-in.
4. 24M Diabetics in the US.
STOP
looking in
the
rearview
mirror.
57M Pre-diabetics in the US.
5. “Nearly 50% of all adults
may have problems
understanding
prescriptions, appointment
slips, informed consent
documents, insurance
forms, and health
education materials.”
http://www.chcs.org/usr_doc/Health_Literacy_Fact_Sheets.pdf
7. Only 10% of MDs believe they have the training and
education to use genetic testing…
Genomics: Cool But Confusing
How confused to you think consumers are?
14. The Consumer:
1. Patient Centric approach is critical path.
2. Be proactive not reactive.
3. Literacy and health disparities need to be addressed.
4. People are different…act appropriately.
5. Genomics are fascinating...but can be confusing.
Business Strategy:
1. The pharmacist role has to change from refills to outcomes.
2. Blend high touch and automation in specialty.
3. Integrate your physician and consumer strategies.
4. You need a STAR strategy for your PDP.
5. Mobile is here to stay.
6. Social media will change the conversation.
15. cHanGe is THE new NorMAL
Innovate or be marginalized.
16. Checklist for success:
Data and consumer insights
Multi-channel coordination abilities
Technology platform
Expertise – industry, clinical, creative
Repeatable, quality implementation
process
Accurate, real-time reporting
Analytics and outcomes analysis
Process based design with embedded
business rules
17. Call us to schedule time to hear our thoughts on
where to focus and how to innovate.