Examples of some of my creative work over the years in media and advertising - business pitches, graphic design, brand ID, digital advertising, photography and creative direction

1. guy w. borgford portfolio

2. strategy

3. • Exclusive Soundtrack Prelease 09.29.09
• Live free concert event prior to world premiere in Los Angeles early Nov.
• Sweepstakes for trip for 4 to the event
• Coke experiential marketing activation at event – street teams, sampling, etc
• Live webcast from the concert – 100% Coke SOV
• 3 month on-demand video content exclusive on Rhapsody.com
• Photo galleries from the event, red carpet and more
• Exclusive interviews with the bands
• Video captured in HD – possible extension to Palladia on MTVN*
• Custom Hub development owned by Coke brand
• 2.5 M guaranteed visits to the New Moon/Coke Hub
• 20M co-branded traffic drivers to the New Moon music hub
• 10M co-branded traffic drivers to promote the mobile game
• 20M Coke brand impressions
• PR, Facebook, Twitter opportunities
client pitch - coke [slide example]client pitch - coke [slide example]
*with artist and label approval*with artist and label approval

4. client pitch – htc [slide example]
The Real Network audience consists of early adopters of new
technology who purchase the latest mobile devices and actively engage in
advanced mobile activities.
Real Network
Profile Point Comp% Index
Have 4 or more social networking profiles 5.9 208
Download - Ringtone (cell phone/wireless - last 30 days) 11.1 181
E-Mail - Sent/Received (cell phone/wireless - last 30 days) 14.4 120
Listen to Any Stream (cell phone use, last 30 days) 7.4 182
Text Message - Sent/Received (cell phone/wireless - last 30 days) 36 107
Video Mail - Sent/Received (cell phone/wireless - last 30 days) 8.1 177
Picture Mail - Sent/Received (cell phone/wireless - last 30 days) 23.5 121
Internet - Searched/Surfed for information (cell phone activity - last
30 days) 10.7 131
Cell Phones/Services (s/online/30 days) 14.4 185

5. • From a Lollapalooza After-Party to a premium
Las Vegas showcase, Real can make anything
possible in the live event space
• Venues range from intimate, exclusive events
for a few hundred select guests to major
festival sponsorship programs reaching tens of
thousands of consumers
• Artists range from rising indie all-stars to
superstar headliners
• On-site presence includes pouring rights,
signage, poster mention, street teams, product
giveaways, demo stations and more
• Content captured at event and brought
online can include artist performances, custom
video exclusives, web video series, behind the
scenes, photos from the events and artist
playlists
• All content elements are captured and
housed on a custom branded hub
• Guaranteed visits to the sponsored live event
content hubs and co-branded traffic drivers
included
• Events and content promoted throughout our
social networking infrastructure including
Facebook, Twitter, Flickr and YouTube
Fox Films DVD Launch Weekend for Meet the Spartans at HRH Las Vegas
live event proactive pitch [slide example]

6. Real delivers the very best in digital
entertainment, with premium content from the
world’s top media companies, a massive music
catalog, family fun casual games and
innovative 360° programs that consumers love.
Our advertising and promotions team works
with your clients and brands to create custom
multi-channel programs that span live events,
print, mobile, interactive and integrated brand
experiences.
The Real Network properties include the best in
music, entertainment and games:
• RealPlayer
• Film.com
• RollingStone.com
• LillyLikes.com
• Rhapsody.com
• RealArcade
• GameHouse
• Evil Beet
Your backstage pass to the world of music and entertainment…
convergence media proactive pitch [slide example]convergence media proactive pitch [slide example]

7. Introducing Wetpaint EntertainmentIntroducing Wetpaint Entertainment
Connect with young women through top-rated TV shows via the web, Facebook,Connect with young women through top-rated TV shows via the web, Facebook,
video, and mobile.video, and mobile.
7
Consulting – Wetpaint Media Kit [Slide Example]

8. Interactive client programs – strategy & sales

9. corona’s beach bash at the hrh las vegas
• RollingStone.com delivered this
custom, turnkey program for Corona
in celebration of summer
• Live Event featured poolside cold
Coronas served to guests laying
back in iconic Adirondack chairs
• Live music from Martin Sexton and
Delta Spirit
• Interactive map featuring the 25
Best Beaches
• A Custom Corona Radio Station
• Rolling Stone articles updated
throughout the summer
• Turnkey sweepstakes
• Live Event band footage from our
Corona branded live event at the
Hard Rock Hotel and Casino in Las
Vegas.

10. flip video & the mile high music festival
• Working with AEG, the Real team
rolled out an integrated rich
consumer experience for Flip Video
• Live streaming performances from
the festival
• ‘Back Stage’ and behind the scenes
Flip videos form bands such as
Thievery Corporation, Gogol
Bordello, Ben Harper and more
• Flip street team and signage on site
• Hourly Flip Video uploads from the
fans at the festival
• Press access photo galleries

11. meet the spartans live event - fox
• Rhapsody and Film.com worked
together to throw a DVD launch party
for Meet the Spartans at the Hard Rock
Hotel & Casino in Las Vegas featuring
live performances from P.O.D and The
Higher.
• www.filmcomextras.com/meetthespartans
hosted trailers, photo galleries and live
video performances from the event,
plus an interview with Carmen Electra
who hosted the event.

12. t-mobile coverage summer concert series
The T-Mobile Summer
Concert Series sponsored
three live events across the
country including:
• Rhapsody Rocks
Chicago at
Lollapalooza
• Newport Folk Festival
in Rhode Island
• Sunset Junction Street
Fair in Los Angeles (on-
site photo shown here)
Aligning with T-Mobile’s
“coverage across the
country” initiatives, Real
produced an interactive
map featuring family
friendly music destinations
across the nation.
www.rhapsodyextras.com/tmobil
/ (show here) also tied in a
custom fly-away
sweepstakes and featured
footage from the T-Mobile
Summer Concert Series.

13. sprint’s rock ‘n roll diary on rollingstone.com
• Rolling Stone editors Jenny Eliscu and
Pete Maiden travelled across the
country going behind the scenes at this
summer’s biggest rock shows.
• Their adventures from VH1 Rock Honors,
The Pemberton Festival, Lollapalooza,
Outside Lands, and Bumbershoot among
others are hosted on a custom hub
www.rocknrolldiary.com (shown here)
sponsored by Sprint featuring blog
updates, photo galleries, exclusive
videos, & interviews.
• In addition, Sprint sponsored Rolling
Stone’s WAP site, where Sprint customers
can access exclusive Rock ‘N’ Roll Diary
video content from their Sprint devices
at m.rollingstone.com.
• A groundbreaking cross-media program
for Rolling Stone and Sprint, featuring
print ads across Rolling Stone, Us Weekly,
and Men’s Journal, this sponsorship
culminated with a RollingStone.com
presents live event showcase during
Austin City Limits Music Festival.

14. vitamin water @ bonnaroo music festival
Working with the Vitamin Water brand
team and Wenner Media, Real rolled
out this 360° Marketing Program around
the Bonnaroo Music Festival.
Along with live event activation this
program featured a VIP showcase at
the festival and content captured and
brought online, featuring:
•Exclusive performances
•Interviews
•Photos
•Playlists from Janelle Monae,
Chairlift, and American Princes
•RealPlayer Takeover pushing the
content to over 500,000 unique
music fans in one day!
•Brand media and millions of brand
impressions across The Real Network

15. coors light and summer music
Celebrating ‘Cold Activation Window
Day’ our Rhapsody team put together
a live event in Los Angeles at the
Wiltern, featuring OAR.
Content was captured in HD and
brought online, along with photos,
playlists and artist interviews – with it all
framed in a custom Coors Light Hub.
This was Coors Light’s 5th
year in a row
investing in live music with our Rhapsody
team.

16. interactive - design & copy

17. design - disney & fox

18. design - captain morgan & bell south

19. creative direction & copy - lasik vision

20. creative direction & copy - seagate software

21. brand id and development

22. space – art gallery
Brand ID Development
Logo Design
Business Card Design
Direct Mail Concepts and Designs
Interior Design
Visual Merchandising
Promotions
Live Events
Art Curation and Artist Selection

23. space – art gallery

24. claro interpretive services
Brand ID Development
Logo Design
Business Card Design

25. dwell magazine design competition
Top 10 finalist
Messenger bag design
for ‘cool capitals’
promotion
Concept, logo
development, graphic
design

26. print – copy and creative direction

27. print – scott paper
Direct mail piece
targeting business
operations decision-
makers and the ultra-
important decisions
around the ‘reading
room’.

28. print – traveler’s insurance
Series of print ads and
direct mail pieces
promoting out of
province medical
insurance products.
Shown here: Direct mail
piece made up to look
like a post card.

29. print – bctel
Series of print ads and POP signage
promoting new line of phones and
other products and services.

30. print – photochannel
Series of print ads promoting
Photochannel’s software product.

31. print – real estate marketing
Series of print ads for major Vancouver-
based developer.

32. print – easter seals canada
Comp showing the winning creative for
this national direct mail piece.
Concept and copy won out over 6
large agencies vying for the business.
Top graphic shows envelop, with
bottom the inside reveal.

33. radio – creative, copy and direction

34. radio – hastings park raceway

35. radio – shoestrings

36. radio – planet superstar

37. radio – internet express

38. photography

39. flip video – mile high music festival

40. flip video – mile high music festival

41. t-mobile – newport folk festival

42. t-mobile – newport folk festival

43. tanqueray – lollapalooza event

44. connect with me today and fine tune
your marketing engine tomorrow.
guy w. borgford
marketing and branding executive
206.910.8029
guywborgford@gmail.com
from vancouver symphony business pitch – yes, we won the business.