How to Measure the ROI of your social media efforts

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How Can Law Firms measure the ROI of their social media and digital marketing efforts

”HOW TO MEASURE THE ROI OF
YOUR SOCIAL MEDIA EFFORTS”
MAY 5, 2015
Guy Alvarez
Founder & Chief Engagement Officer
Good2bSocial
@guylaw1313

AGENDA
Panel Introduction
How do you measure social media success?
What are KPI’s?
How do you measure ROI?
5 categories of social media measurement
The importance of social share of voice
What tools can I use to measure?
Panel Discussion
Q&A

HOW DO YOU MEASURE
SOCIAL MEDIA SUCCESS?

HOW DOES CISCO MEASURE
THEIR SOCIAL MEDIA
EFFORTS?

SOCIAL MEDIA ROI FOR
LAW FIRMS
TIME
MONEY
RETURN
• AWARENESS
• REFERRALS
• LEADS
• CLIENT SATISFACTION
• REPEAT BUSINESS
• NEW BUSINESS
• THOUGHT LEADERSHIP
• PRESS

5 CATEGORIES OF SOCIAL
MEDIA MEASUREMENT

SOCIAL SHARE OF VOICE
0 10 20 30 40
White & Case
Sidley
Hogan Lovells
Jones Day
Norton Rose
Kirkland
Skadden
Latham
Baker McKenzie
DLA
AmLaw 10
Reach
Strength

SOCIAL MEDIA
MEASUREMENT TOOLS

MY FAVORITE TOOLS:
GOOGLE ANALYTICS

MY FAVORITE TOOLS:
HOOTSUITE

MY FAVORITE TOOLS:
SIMPLY MEASURED

MY FAVORITE TOOLS:
CURATA CMP

THANK YOU!
Guy Alvarez
guy@good2bsocial.com
http://good2bsocial.com
@guylaw1313

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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

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Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Developing Marketing Strategies and Plans kotler

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Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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The Science of Landing Page Messaging.pdf

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How to Measure the ROI of your social media efforts

1. ”HOW TO MEASURE THE ROI OF YOUR SOCIAL MEDIA EFFORTS” MAY 5, 2015 Guy Alvarez Founder & Chief Engagement Officer Good2bSocial @guylaw1313

2. AGENDA Panel Introduction How do you measure social media success? What are KPI’s? How do you measure ROI? 5 categories of social media measurement The importance of social share of voice What tools can I use to measure? Panel Discussion Q&A

3. HOW DO YOU MEASURE SOCIAL MEDIA SUCCESS?

4. HOW DOES CISCO MEASURE THEIR SOCIAL MEDIA EFFORTS?

5. SOCIAL MEDIA ROI FOR LAW FIRMS TIME MONEY RETURN • AWARENESS • REFERRALS • LEADS • CLIENT SATISFACTION • REPEAT BUSINESS • NEW BUSINESS • THOUGHT LEADERSHIP • PRESS

6. 5 CATEGORIES OF SOCIAL MEDIA MEASUREMENT

7. SOCIAL SHARE OF VOICE What is Social Share of Voice? • Share of Voice helps you understand how your firm is performing in comparison to your competitors. The metric details what percentage of mentions within your industry or space are about your brand and what percentage is about the competition. How do you measure Social Share of Voice? • To measure your Share of Voice, you first need to tally all of the mentions for your brand for a specific time table. Then, compile the mentions of each competitor in your industry for that same time period. To calculate Share of Voice, divide your mentions by the total number of mentions for the competition. Why does Social Share of Voice Matter? • It lets you evaluate awareness and market share. Share of Voice will show just how much (or how little) of an impact you’re making in an industry. • Calculate Share of Voice for more than just brand mentions—compare metrics around specific keywords or practice areas. • Competitive research. Calculate Share of Voice for a top competitor to evaluate its market share. Investigate the reasons for why it may be higher than yours and use them as inspiration when formulating ways to increase your share. • Measure effectiveness of campaigns and other efforts. Benchmark your Share of Voice before beginning a campaign so you can measure any increase. Continue to measure to see if the campaign has any long term effects on awareness.

8. SOCIAL SHARE OF VOICE 0 10 20 30 40 White & Case Sidley Hogan Lovells Jones Day Norton Rose Kirkland Skadden Latham Baker McKenzie DLA AmLaw 10 Reach Strength

9. SOCIAL MEDIA MEASUREMENT TOOLS

10. MY FAVORITE TOOLS: GOOGLE ANALYTICS

11. MY FAVORITE TOOLS: HOOTSUITE

12. MY FAVORITE TOOLS: SIMPLY MEASURED

13. MY FAVORITE TOOLS: CURATA CMP

14.

15. THANK YOU! Guy Alvarez guy@good2bsocial.com http://good2bsocial.com @guylaw1313