1. HOW ARTIFICIAL INTELLIGENCE
WILL CHANGE THE LIFE IN DEPTH
FOR A SUPER FREELANCER
SEPTEMBER 2017
PI SCHOOL

2. HEY – I AM AXEL. I DESIGN SYSTEMS OF BRAND,
PRODUCT AND SERVICE THAT DELIVER
DISTINCTLY BETTER EXPERIENCES.
I LOOK BEYOND POINT SOLUTIONS AND APPLY
DESIGN TO THE CREATION OF NEW
STRATEGIES, COMPLEX ECOSYSTEMS, AND
–IN SOME CASES –ENTIRELY NEW
BUSINESSES.
I N T R O D U C T I O N
A X E L Q U A C K

3. THE
GENERATION-
FROM LONG-TERM EMPLOYEES TO SUPER FREELANCERS

4. A NEW GENERATION IS LOOKING FOR A
DIFFERENT KIND OF EXPERIENCE IN LIFE AND
WORK. THIS SHIFT REQUIRES A CHANGE IN HOW
SPACE, ENVIRONMENT AND HUMAN
INTERACTIONS ARE DESIGNED.
TRANSFORMING THE BUILT ENVIRONMENT
AND EXPERIENCE FOR THE NEW WORKER: THE
SUPER FREELANCER.
T H E G E N E R AT I O N
T H E C H A N G I N G W O R L D O F L I V I N G A N D W O R K I N G

5. LONG-TERM EMPLOYEE
KEY DEMANDS
- Shift in priorities
- Focus on private sector
- Employee participation
- “Good” working atmosphere
- Flexible working hours
- Home office
- Sabbaticals
FREELANCER
KEY DEMANDS
- Expects maximal earnings
- Located near the client
- May anticipate being hired by the client
- Participating in local meetings
- High effort on new business acquisition
SUPER FREELANCER
KEY DEMANDS
- Steady flow of work
- Relaxed lone ranger
- Prefers virtual meetings
- Micro information manager
- Digital entrepreneur
- Expects maximal earnings
- Loose bond to corporates
- Stronger bond to individuals and projects
- “I can live anywhere”
T H E G E N E R AT I O N
F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

6. JON YONGFOOK
COOCKLE
Jon Yongfook Cockle describes himself as a “digital
nomad”. A UK-born tech entrepreneur, Cockle began
his career in Japan, working at an assortment of
boutique agencies as well as Dentsu over the best part
of a decade.
Today, he relishes being able to work remotely without
ties to any particular place, and has divided most of the
past year between a wide range of locations across
Southeast Asia.
Coockle is man behind a couple of startups; one of
them is Pitchpigeon, a press release distribution
platform for tech companies, and the recipe-sharing
website Open Source Food, which Time named among
the 50 best websites of 2008 and was subsequently
acquired by Tsavo Media. He is the author of the
Growth Hacking Handbook and a mentor to startups
via the Singapore Management University and True
Incube Thailand.
P R E V I O U S E X P E R I E N C E
- CTO of #2 biggest luxury eCommerce site in Japan
- Director at Cookpad, Japan’s biggest recipe portal
- Director of Social Media at Leo Burnett
- Founder of Open Source Food (acquired)
- Founder of Pitchpigeon (acquired)
T H E G E N E R AT I O N
S U P E R F R E E L A N C E R

7. THE DEMAND-
THE FREEDOM TO TRAVEL KEEPS PERSPECTIVES FRESH,
THE CREATIVE JUICES AND IMAGINATION FLOWING, THE
SOUL UNINHIBITED

8. THERE WILL BE
1 BILLION DIGITAL
NOMADS BY 2035
T H E D E M A N D
F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

9. I N 2 0 3 5 T H E R E W I L L B E
FA S T, C H E A P I N T E R N E T
FA S T, C H E A P A I R T R AV E L
L O T S O F F R E E L A N C E R S
N O M A R R I A G E S
L E S S O W N E R S H I P
T H E D E M A N D
F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

10. A NEW WORLD OF WORK
TRANSFORMS THE SHAPE
OF THE WORKFORCE
TOWARD THE INDIVIDUAL
LONE FIGHTERS
T H E D E M A N D
F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

11. AVERAGE INTERNET SPEED (IN GBPS) FLIGHT BERLIN TO LONDON (USD$) FLIGHT BERLIN TO LONDON (MINUTES)
FREELANCERS (AS % OF US POP.) CURRENT MARITAL STATUS (US) HOME OWNERSHIP DECLINE
100
10
1
0.1
0.01
2010 2015 2020 2025 2030 2035
60%
45%
30%
15%
0%
1990 2000 2010 2020 2020 2030
$240.00
$180.00
$120.00
$60.00
$0.00
1985 1995 2005 2015 2025 2035
$75
$20
80%
70%
60%
50%
40%
1960 1977.5 1995 2015 2030
200
150
100
50
0
1950 1970 1990 2010 2030
30M
1H45M
70%
19
8
0
69%
68%
67%
66%
65%
64%
63%
62%
61%
60%
19
8
2
19
8
4
19
8
6
19
8
8
19
9
0
19
9
2
19
9
4
19
9
6
19
9
8
20
0
0
20
0
2
20
0
4
20
0
6
20
0
8
20
10
20
12
20
14
RATE SEASONALLY ADJUSTED
T H E D E M A N D
S TAT I S T I C A L P E R S P E C T I V E

12. THE OFFER-
SUPER FREELANCERS WANT EXPERIENCES
NOT POSSESSIONS

13. New models
of working
COWORKING
Coworking is a style of work that involves a
shared working environment, often an
office, and independent activity. It is not
only about the physical place, but about
establishing the coworking community first.
T H E O F F E R
A P L A C E T O W O R K
New models
of living
COLIVING
Coliving gives super freelancers increased
freedom and flexibility by providing weekly or
monthly leases, reliable internet, coworking
space, and global meeting points to create
new friendships and business contacts while
traveling from location to location.
T H E O F F E R
A P L A C E T O L I V E

14. New models
of working
COWORKING
T H E O F F E R
A P L A C E T O W O R K
New models
of living
COLIVING
T H E O F F E R
A P L A C E T O L I V E
Coworking is a style of work that involves a
shared working environment, often an
office, and independent activity. It is not
only about the physical place, but about
establishing the coworking community first.
Coliving gives super freelancers increased
freedom and flexibility by providing weekly or
monthly leases, reliable internet, coworking
space, and global meeting points to create
new friendships and business contacts while
traveling from location to location.

15. C O W O R K I N G
S TAT I S T I C S & F O R E C A S T
2.000
4.000
6.000
8.000
2007 2009 2011 2013 2015
7.800
3.400
1.130
310
75
N U M B E R O F C O W O R K I N G
S PA C E S W O R L D W I D E
a s o f O c t o b e r e v e r y
s e c o n d y e a r
150.000
300.000
450.000
600.000
2007 2009 2011 2013 2015
510.000
295.000
151.000
81.000
43.000
N U M B E R O F M E M B E R S
W O R L D W I D E
a s o f O c t o b e r e v e r y
s e c o n d y e a r
E X PA N S I O N P L A N S
F O R 2 0 1 6
2011-12 2013-14 2015-16
A l l Ye s e x p a n s i o n s c o m b i n e d
2 7 %
1 2 %
3 5 %
3 1 %
8 %
Yes, with more desks and space in our current location
Yes, we plan to move to a larger location
Yes, we plan to move to another extra location
No
Other
E X PA N S I O N P L A N S
I N P R E V I O U S Y E A R S
2013-14
2011-12
21%
8%
35%
33%
8%
29%
9%
36%
29%
8%
6 1 % 5 9 % 6 7 %

16. betahaus | Berlin is designed to
meet the requirements of
independent, creative professionals
AND their work stationS. Spread out
over 5000 square meters on five
levels, the environment ranges from
feeling like a laid-back cafe, to a
serious and focused campus library.
The Offer: Coworking spaces, a
community space, team rooms,
meeting rooms and event spaces, a
hardware lab, a wood workshop, and
a café.
G E R M A N Y,
S PA I N & B U L G A R I A
B E TA H A U S

17. Hubud is Bali's 1st coworking
space for "location-independent
entrepreneurs, startups, creatives,
and changemakers". They host
more than 30 curated events
monthly and also offer a "Soft
Landing Package" that included
airport pickup, finding a home, an
introduction to the community and
associated activities.
B A L I
H U B U D

18. WeWork is an American company
founded in 2010 that provides
shared workspace, community,
and services for entrepreneurs,
freelancers, startups and small
businesses. A $400 million
funding round this summer from
Fidelity, J.P. Morgan and other
major investors brought the
company’s total funding to an
estimated $1 billion and raised its
valuation to $10 billion—double its
$5 billion last December.
G L O B A L LY
W E W O R K

19. New models
of working
COWORKING
Coworking is a style of work that involves
a shared working environment, often an
office, and independent activity. Although
it is not only about the physical place, but
about establishing the coworking
community first.
T H E O F F E R
A P L A C E T O W O R K
New models
of living
COLIVING
T H E O F F E R
A P L A C E T O L I V E
Coliving gives super freelancers increased
freedom and flexibility by providing weekly or
monthly leases, reliable internet, coworking
space, and global meeting points to create
new friendships and business contacts while
traveling from location to location.

20. New models
of working
COWORKING
Coworking is a style of work that involves
a shared working environment, often an
office, and independent activity. Although
it is not only about the physical place, but
about establishing the coworking
community first.
T H E O F F E R
A P L A C E T O W O R K
New models
of living
COLIVING
T H E O F F E R
A P L A C E T O L I V E
Coliving gives super freelancers increased
freedom and flexibility by providing weekly or
monthly leases, reliable internet, coworking
space, and global meeting points to create
new friendships and business contacts while
traveling from location to location.

21. MILLENIALS WANT
EXPERIENCES NOT
POSSESSIONS.
C O L I V I N G
S O C I A L , C U R AT E D E X P E R I E N C E S
–
JAMES SCOTT – THE COLLECTIVE

22. IN EVERY OTHER INDUSTRYYOU'VE
GOT AN OWNERSHIP MODEL AND
YOU'VE GOT A SERVICE MODEL.
THE PROPERTY MARKET DOESN'T
HAVE THAT.
C O L I V I N G
S O C I A L , C U R AT E D E X P E R I E N C E S
–
JAMES SCOTT – THE COLLECTIVE

23. Roam wants to help people "ditch"
their corporate offices and
stressful commutes in favor of
upscale coliving spaces in dream
destinations around the globe.
Rather than juggling multiple
bookings and rates, Roam users
pay a flat rate of $500 a week (or
$1,800 a month) to book time at
any of the company’s properties.
They can stay for as little as one
week or for months at a time.
M I A M I , B A L I ,
T O K YO , L O N D O N ,
S A N F R A N C I S C O
R O A M

24. The Collective Old Oak is one of the
largest in a range of shared-living
spaces that has launched in cities all
around the world. Each operates as a
cross between student housing and
a hotel offering serviced rooms in
shared apartments with communal
lounges, kitchens and bathrooms.
With 550 bedrooms, the building is
more than twice the size of the
WeWork development that opened
in New York.
U K
T H E C O L L E C T I V E

25. WeWork, the global coworking
company, launched a new residential
concept called WeLive. The first
renovated space was launched in
Arlington, Virginia (USA) where they
turned an older office building into
micro-apartments with attached
spaces. Wework offers their customers
access to health insurance as well as
endless growth and social
opportunities.
U S A
W E L I V E

26. WE WORK PROJECTED THAT
COLIVING WOULD ACCOUNT
FOR TWENTY-ONE PER CENT
OF ITS REVENUE – $605.9 M –
BY 2018.
C O L I V I N G
I N C R E A S I N G R E V E N U E S T R E A M S

27. WEWORK IS BRINGING AN INFLUX
OF TALENTED AND ENERGETIC
YOUNG ENTREPRENEURS THAT
TRANSFORM NEIGHBOURHOODS
AND ELEVATE PROPERTY VALUE
IN THE PROCESS.
C O L I V I N G
E L E VAT I N G P R O P E R T Y VA L U E

28. C O L I V I N G
E L E VAT I N G P R O P E R T Y VA L U E
$17,5 MIO
WeWork, 51 Melcher St, Boston
44% of square footage,
Other tenants: Life is good, Netsuite
WeWork, 222 Broadway, New York
17% of square footage,
Other tenants: Conté Nast Entertainment
WeWork, 25 Taylor St., San Francisco
100% WeWork
$52,8 MIO
$350 MIO $502 MIO
$18 MIO $27 MIO
2012 2013 2014 2014

29. THE SERVICES-
WHAT KIND OF SERVICES WOULD MEET
THE DEMAND OF A SUPER FREELANCER?

30. D R O P I N A N D
G E T B U S Y
J O B S T O G O
E D U C AT I O N
P E O P L E
T O M E E T
There are additional service needs
that enrich the life of a Super
Freelancer. How about places to
live, or financial services for
globetrotters, a plug-and-play
digital nomad experience or
health- and life-tracking.

31. DRIVE THE HUMAN
EXPERIENCE FOR A
SUPER FREELANCER.
EDUCATION.
JOBS TO GO.
FINANCIAL SERVICES.
T H E S E R V I C E S

32. The Investment Punk Academy is an
online-school that lectures on all
matters of financial investments. Its
founder Gerald Hörhan is a serial
entrepreneur, founder of a
multinational investment company, and
real-estate millionaire.
Hörhan studied at Harvard and worked
previously at J.P. Morgan and
McKinsey.
E D U C AT I O N
I N V E S T M E N T
P U N K A C A D E M Y

33. E D U C AT I O N
S K I L L S A L H PA
Skills Alpha is a comprehensive AI-
driven skill management platform
that re-imagines the way organizations
empower their talent with skills to
make their businesses future-ready.
Skills Alpha leverages the power of
digital and technology to enable
superior outcomes in job readiness and
professional development for young
professionals and new managers.

34. DRIVE THE HUMAN
EXPERIENCE FOR A
SUPER FREELANCER.
EDUCATION.
JOBS TO GO.
FINANCIAL SERVICES.
T H E S E R V I C E S

35. J O B S T O G O
R E M O T E | O K
Remote OK delivers a daily list for
remote jobs for 100% distributed
startups, it is the largest collection of
25000+ Remote Jobs for Digital
Nomads as Software Engineer, Devops
Engineer, Full Stack Developer, Front
End Developer, Web Developer …
Its founder, Pieter Levels, has built
many things. In his quest to launch
twelve startups in twelve months,
Levels created Remoteok.io.

36. J O B S T O G O
L E A P. A I
Leap.ai uses AI to refer and match job
seekers to the right company and
guarantee interviews for tech job
seekers. It utilizes AI and Google
executive expertise to help its users to
land opportunities where they have the
best chance to shine and enable their
career success and happiness at scale
through a creative recruiting solution,
targeted career advice, and
mentorship.

37. DRIVE THE HUMAN
EXPERIENCE FOR A
SUPER FREELANCER.
EDUCATION.
JOBS TO GO.
FINANCIAL SERVICES.
T H E S E R V I C E S

38. F I N A N C I A L
S E R V I C E S
R E V O L U T
Revolut's mission is to build a fair and
frictionless platform to use and
manage money around the world.
They have developed a platform
allowing their users to transfer,
exchange and spend money with a
multi currency card that is accepted
everywhere. They recently integrated
Bitcoin as payment system.

39. F I N A N C I A L
S E R V I C E S
O L I V I A . A I
Olivia is revolutionizing the way people
manage their money. By applying
Artificial Intelligence and Behavioral
Economics to personal finance, they
want to change managing money from
hard and boring to fun and effortless.

40. OPPURTINITY-
SO, WHAT SHOULD WE KEEP IN MIND?

41. IN 2035
9B PEOPLE (6B WORKING)
50% FREELANCERS (3B)
1 IN 3 BECOMES A NOMAD
O P P O R T U N I T Y

42. MAIL@AXELQUACK.DE WWW.AXELQUACK.DE