마이크로블로그에 대한 고찰

1. - Snapshot and the Future of Microblog -
2009. 8.
gustn009@nate.com
Korea Mobile Day 2009

2. ?

4. ,

5. But,
Fail Whale ! System Down ☺

6. #1. Easy Attention App.
…
…
What are u doing?
(post)
Reputation
…
Twitter One Way
. .

7. #2. Open Platform App.
Twitter Family
• Open APIs ,
• , , ,
Service Provider
Mash-up Service
Rich UI client
Good Functionality
Community Users
of Programmer

8. Twitter
APIs ~

9. Open P/F Key Success Factors
Developers
Established Market
VC Open P/F
Open P/F Open Market

11. :
Microblogging evolves to be more conversational and collaborative
App. SMS

12. :
@harris_hwang . . (Friends)
. (Family)
. (Personal)
RT VoIP http://tinyurl.com/yva9v0 Google buys GrandCentral”. (Tech)
(Small Talk)
? (Question)
, … (Work)
(Activity)

13. ?

14. [ ]@ . .
[ ]@ . !
[ ]@ ~ ~
[ ]@ >-<

15. Twitter User Segment
hcr a es e R r ets err o F :f e R
Twitter users are Heavy social web adopters

16. ?

17. #1.
Push : Read Page is also Write Page
“ ” > UI, , , Pool, ,

18. #2.
?
1.
2.
3. ( )
4.

19. Twitter Data Analysis
• 10% 90%
>
• Followers Friends
> NW

20. #3. Avatar
! Real Communication ( pop-up)

21. Avatization: Chat, IM, Microblog, Mail,,, Everywhere

23. Twitter Evaluation
5,500 ?
•
•

24. Everyday Application
)VU(
00 5, 3 00 0, 3 0 0 5, 2 0 00 ,2 0 05 ,1 0 00 ,1
05
TD :
001
e cnanif dna zib
de zilanosrep
sdp
051
elibo m
oedi v
e cre m mo c
002
tne mniatretne
efil 3
052
s wen
noita cinu m mo c 2
003
ytinu m mo c
h craes
053
1
)VP(
004
Everyday Application is Killer App.

25. Who is Next Google Killer?
Google
•
Solution ,
•
Tool

26. Real-Time Social Search
1.
Tweet, Tweet, Tweet!
2.
Authority !
Followers, Friends, FOAF ?
“ Google use Webmaster’s behavior”
Conversation Flow
. “Twitter should use User’s behavior”
.
Pattern finding
Personal Social
Value Value
Filtering

28. : Edmodo
. /

29. : SocialText
Lotus Notes:
, , ,
Benchmarking:
?
,
?
What are you doing? What are you working on?

30. : Yammer
• 500
(HP, Cisco )
• 1
• Security, ,

32. iPhone, Twitter

33. Blackberry, Yammer
RIM Mobile World Congress 2008
Security SNS
SNS !

34. ? .
INQ1, Social Mobile Company
? SPEED

35. ?
…
? Customer (Service) Centric

36. Why ?
LBS/ Micro-
Music Search Portal Email SNS Apps.
GPS blog
Nokia Black- INQ1 ? Apple
Ovi berry iPhone
Portal Platform
Portal Platform
X X X X X
1 2 3 4 5 6
nepO
drr
d
aP 3
yyttrraP 3 IPA
Contents Platform Network Terminal
자용사
Nokia, Apple .C>P>N>T .

37. #1
< Direct >
•
•
• PR, Event
• Customer Service

38. #2
< Indirect >
• ( )
• : – , PR
• Reputation Reputation

39. #3
< Signaling >
• ,
• Search.twitter.com or Twhirl application
•

40. ,

41. X
X
Jaiku , Google App Engine
Twitter vs Google ?

42. , , , , , …

43. It’s beginning…
“ ‘ ’
?
”

44. Idea
1. Entrepreneurs
2. Community
Context

46. Life Streams
.5 ,5
Social Microblog/
Blog Social News
Networking Streamming
Life Source : Communication Log, Activity Log
Lifestream Aggregation : Personalized Home

47. , One of Killer Apps.(maybe 5)
1997~1999 2000 2001 2002 2006~ 2009~
Social Me /
/
/

48. Gartner Group said,
By 2011, Enterprise “micorblogging” will be a standard feature of
80% of social software platforms on the markets. - by Gartner Group

49. [ My Social Web ] 1. People
. ,
. NW
.
People Content .
2. Content
. ,( )
. NW
. ,
3. Communication
. , ( )
Communication
. NW
•
• NW

50. Say Everything!
Awareness Consideratioin Purchase Loyalty
• 휴대폰 바꿔? • 휴대폰 뭐가좋지? • 지름신이 강림하여 • 아이팟터치 너무
• 아이폰 기다려
아이폰을 아이팟터치 샀다 좋다
야만하는가 • 휴대폰 나중에
휴대폰은 • 애플 나의친구
애플은
• 햅틱 좋아요?
햅틱2 사야겠다

51. All about Everyday Life

52. Recomm. ,
1. .
.
2. .
.

53. Recomm. ,
1. Naver 2.
378
390
DSLR 53
3
3. 4. /

54. Refresh Everyday Moments - by harris

55. Thank You!
http://happy2be.net/ori
http://ittrend.egloos.com
gustn009@nate.com