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Why You Need PPC Experts When It 
Comes To ROI and Paid Search? 
By: Shweta Thakur
What is PPC 
Pay-Per-click is the online 
advertisement module, which 
drive the traffic to website, in 
which advertisers...
Advantages of PPC 
PPC ads can immediately generate visibility for your website by getting 
you placed on SERPs of the des...
10 Reasons For Hire PPC Expert 
 keywords research 
 Wrong ad copy- Low 
conversion 
 Technical Expertise 
 PPC Termin...
keywords Research 
Effective keyword research and 
analysis is the foundation of a 
successful ad campaign. PPC 
Expert ca...
Wrong Ad Copy- Low Conversion 
One of the main PPC Expert has ability to do strong competitive research 
and analysis of a...
Technical Expertise 
PPC Expert analyze which placement and keywords are likely to bring the 
conversion. For that trackin...
PPC Terminology 
Do you know what all these 
mean? 
 Cost Per Impression (CPM) 
 Cost Per Click (CPC) 
 Cost Per Action...
Confusing Campaigns Setting 
There are several potential setting 
for optimum exposure of 
campaigns. Like 
 Target Locat...
Good Landing page 
The less relevant your landing page, the more money is wasted. PPC 
Expert knows better for the 
 Land...
Experience 
The prior experience with similar 
clients is very helpful to execute a 
good campaigns. Then PPC 
Expert put ...
Fraud Clicks 
There's need to watch your stats and log files for suspicious activity and 
when you feel there is click fra...
Latest Changes 
All good online marketers stay up to date with the latest trends by reading 
online news, journals, and/or...
Dedicated Time 
If the entrepreneur will busy with 
PPC technical terminology, then 
what else about his other work. 
Busi...
Conclusion 
Hire the good experience dedicated PPC Expert or agency who makes 
things easy and simple for you and you enjo...
By: Shweta Thakur
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Why You Need PPC Experts When It Comes To ROI and Paid Search?

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Reasons to Hire PPC Experts. How PPC Experts will help your business to save your ROI and to Increase your Paid Search visibility?

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Why You Need PPC Experts When It Comes To ROI and Paid Search?

  1. 1. Why You Need PPC Experts When It Comes To ROI and Paid Search? By: Shweta Thakur
  2. 2. What is PPC Pay-Per-click is the online advertisement module, which drive the traffic to website, in which advertisers pay the publisher (website owner) when the ads is clicked. Or in Other Words: PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis. By: Shweta Thakur
  3. 3. Advantages of PPC PPC ads can immediately generate visibility for your website by getting you placed on SERPs of the desired keywords. PPC advertising is: • Definite • Flexible • Low Risk • Potential Customer • Result Oriented By: Shweta Thakur
  4. 4. 10 Reasons For Hire PPC Expert  keywords research  Wrong ad copy- Low conversion  Technical Expertise  PPC Terminology  Confusing campaigns setting  Good Landing page  Experience  Fraud clicks  Latest changes  Dedicated Time By: Shweta Thakur
  5. 5. keywords Research Effective keyword research and analysis is the foundation of a successful ad campaign. PPC Expert can  Select Appropriate Topics for Campaigns  Create Seed Lists of Starting Keywords  Develop the Campaigns By: Shweta thakur
  6. 6. Wrong Ad Copy- Low Conversion One of the main PPC Expert has ability to do strong competitive research and analysis of ad copy campaigns. The wrong copy content not evaluate the conversion rate and hence increase the ROI. By: Shweta Thakur
  7. 7. Technical Expertise PPC Expert analyze which placement and keywords are likely to bring the conversion. For that tracking code are required to install and for that the basic HTML knowledge are required By: Shweta Thakur
  8. 8. PPC Terminology Do you know what all these mean?  Cost Per Impression (CPM)  Cost Per Click (CPC)  Cost Per Action(CPA) What is the difference between:  Impression  Views  Hits These all terms are extremely important for all the campaigns. Leave all the worries to your PPC Expert By: Shweta Thakur
  9. 9. Confusing Campaigns Setting There are several potential setting for optimum exposure of campaigns. Like  Target Location  Network Partner  Different Ad Groups Without the clear understanding you can’t run successful campaigns. By: Shweta Thakur
  10. 10. Good Landing page The less relevant your landing page, the more money is wasted. PPC Expert knows better for the  Landing page design  Testing  Its positioning By: Shweta Thakur
  11. 11. Experience The prior experience with similar clients is very helpful to execute a good campaigns. Then PPC Expert put all his/her knowledge into that particular campaigns. By: shweta Thakur
  12. 12. Fraud Clicks There's need to watch your stats and log files for suspicious activity and when you feel there is click fraud going on, you can report to the search engine and request a refund. Although search engines try to block click fraud, from time to time they will do audits and may give you refunds months later. This is only can be best executed best by PPC expert only By: Shweta Thakur
  13. 13. Latest Changes All good online marketers stay up to date with the latest trends by reading online news, journals, and/or forums. They may also attend industry trade shows several times annually or attend networking events. Campaigns are going to have a huge impact of this, and only PPC Expert can handle this. By: Shweta Thakur
  14. 14. Dedicated Time If the entrepreneur will busy with PPC technical terminology, then what else about his other work. Business man have not that much of time what PPC campaigns deserve, hence Hiring dedicated PPC Expert is the best and possible way to execute the campaigns. By: Shweta Thakur
  15. 15. Conclusion Hire the good experience dedicated PPC Expert or agency who makes things easy and simple for you and you enjoy your ROI. By: Shweta Thakur
  16. 16. By: Shweta Thakur

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