Share of app in Mobile Usage is increasing day by day, So now for many Brand & Business Mobile application is important as other marketing assets. Here Mr.Kuldip Vyas, sharing all in-an out of Mobile App Marketing so any business person can learn about this and people who working in this industry they can learn more. This Mobile App Marketing Presentation will Help to increase App Downloads for any Business for any Platform like Android, iOS, Black Berry Some Blinks of this Presentation - Importance of Mobile App - Analyze Competitors - Think Before You Launch Your App - Promotional Functions in App - Plan Your Strategy - Collect Your Marketing Assets - App Promotion - Optimize App Store Profile - Website & Blog - App Reviews - Content Marketing for App - Promote on Social Media - Video Marketing Works, Think About It People Remember - When Money Speaks, Paid Advertisement - eMail Marketing, Schedule Different Promotional eMails - Measure Analysis & ROI Marketing strategy is depends on Business, Goals, Audience and Budget and It will be different for every Business. :- Kuldip Vyas

2. Importance of Mobile App
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3. Importance of Mobile App
• Only Development is not Important
• Marketing is Most Important Part
• ROI is Important
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4. Analyze Competitors
• Same Applications on Diff. Platform
• Features of that Application
• Total Downloads
• Check Ratings & Reviews
• Analyze Promotional Activities
• Analyze Expected ROI
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5. Think Before You Launch Your App
• Why people should use your app when others
are Available.
• Benefits of downloading your app for your
Audience
• Create difference between your Competitors
and You
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6. Promotional Functions in App
• Login with Social Networking Sites
• Ask to invite your Friends
• Share Reviews or Ratings on Social Sites
• Many other depends on Apps
Promote your apps directly or indirectly with
Inbuilt Functions
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7. Plan Your Strategy
Nothing works without proper marketing
strategy, planning and implementation
• Your Features
• Your Goal
• Targeted Audience
• Available Content
• Marketing Platforms
• Your Budget
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8. Collect Your Marketing Assets
• Content in any Format – Text, Image, Audio,
Video
• Official Website of Application
• Play Store Profiles
• List of Promotional Functions in Apps
• Social Media Platforms
• Friends or Followers (Bloggers)
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9. App Promotion
Now Start Promotion
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10. Optimize App Store Profile
• Optimize your Profile and got found on
Internal Search
• Name is always play Impotent Role
• Description: use unique content with targeted
keyword
• Add Screenshot & Video
• Use Proper Tags
Now Here you need some SEO Knowledge
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11. Website & Blog
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12. Website & Blog
• Link with your business Website & blog
• Use Responsive Website
• Separate Application? Create Officials
– Important for Branding
– Optimize website & blogs, Visitors may download
– Share more information about your Apps
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14. App Reviews
• More then 100+ Apps Reviews Website
Available
• Submit your App for Rating & Reviews
• Many blogger specially run blog for app
reviews, Ask them to write
• Ratings & reviews always works
• It helps to increase visibility & Download
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15. Content Marketing
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16. Content Marketing for App
• Official Announcement
• PR Distribution
• Article Distribution
• Ask to Bloggers for Review your App
• Create different content in terms of Text,
Image, Video & Audio and Distribute on
different platform
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17. Social Media Marketing
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18. Promote on Social Media
• Create network with your targeted audience
• Create official Profile and Page
• Connect with your users
• Share all information about your Apps
• Do engagement with your fan & followers
• Do promotional activities on Social
Networking sites
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19. Video Marketing Works
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20. Video Marketing Works
• Video is something where people can Watch,
Listen and learn
• Its Important for Branding
• Create different Video and Upload on different
platform
• Promote videos using content marketing
tactics and Social Media
• Use Call to Action in All Videos
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21. When Money Speaks “Paid Advertisement”
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22. Paid Advertisement
• Only FREE, Never work
• Pay per Click or Pay per Install
• Paid PR Distribution
• Banner Ads (Buy Top Blogger Space)
• FaceBook/Twitter Ads
• App Cross-Promotion Networks (tapfortap.com)
• Find and do work with Affiliate associates
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23. Email Marketing
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24. eMail Marketing
• eMail Marketing is direct marketing tactics
where you can reach to your targeted
audience directly
• 95% of online consumers use email.
• 64% of decision-makers read their email via
mobile devices
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25. eMail Marketing
• Create your targeted audience's Database
• Design HTML eMailers
• Send Mailers to your existing App users, about
your app updates
• Redirect your audience to play store, website
or social profiles and page (Get Direct Download)
• Use proper Call-to-Action in your mailers
• Create Planner & Schedule your Campaign
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26. Measure Analysis & ROI
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27. Measure Analysis & ROI
• Every Marketing Campaign & Investment
should be tracked for calculate ROI.
• Track Apps Downloads, user experience, social
engagement, traffic on website and blogs
• Flurry, Tapstream, Google Analytics is of the
best options to measure your App.
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28. Measure Analysis & ROI
• Every Marketing Campaign & Investment
should be tracked for calculate ROI.
• Track Apps Downloads, user experience, social
engagement, traffic on website and blogs
• Flurry, Tapstream, Google Analytics is of the
best options to measure your App.
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29. Measure Analysis & ROI
Marketing strategy is depends on Business,
Goals, Audience and Budget and It will be
different for every Business.
:- Kuldip Vyas
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