How to make your business website successful? Here are the essentials that every small business website should have for it to effectively help you do business.

1. How To Make Your Business Website
Successful? Follow These Tips.
Created By: Rachana Dhabalia

2. Introduction
• From thorough contact information to
customer testimonials, here are the essentials
that every small business website should have
for it to effectively help you do business.
By: Rachana Dhabalia

3. 1. A simple, sensible Web address
• Why make things complicated?
• Your domain name is like your brand.
• It should be easy for a user to type it into a web browser, so if
possible, avoid numbers and dashes.
By: Rachana Dhabalia

4. 2. A clear description of who you are
• People should know exactly
what you and your business
do.
• Clear name , summing up your
products , services on the
homepage …
is key to grabbing your viewers
attention and keeping them on
your website.
• Your viewers should never
wonder if they are on the
correct website.
By: Rachana Dhabalia

5. 3. An easily-navigated site map
• Complicated and hard to
use navigation -> Reason for
left your website.
• Provide clear links to web
pages.
• site map -> for guiding
visitors
• Clear and Easy Navigation
bar
Make it as easy as possible for your visitors to find
what they are looking for, or what you want them
to know.
By: Rachana Dhabalia

6. 4. Easy To Find Contact/Business Info
• Your business information
like location and hours,
Contact information like
phone number or email
address, are valuable
pieces of information for
those interested in your
products or services.
• This information allows
potential customers a way
of reaching you which can
help generate leads and
sales, and also provides a
smooth user experience. By this you will not loose your customers for your
competitors.
By: Rachana Dhabalia

7. 5. Real / Customers Testimonials
• Honest words from others help make your products or
services more tangible to customers who are visiting you
online.
• If you have a great business with happy customers, why not
display it on your website?
• Consumers are often influenced by reviews when making
their buying decisions. Providing real testimonials on your
website is a great way to establish trust and credibility
between you and your visitors.
By: Rachana Dhabalia

8. 6. Call To Action
• Generating leads is one of many goals for small business
websites, so don't forget to include a relevant call to action
that compels your visitors to purchase your services or
products.
• A call to action can also encourage potential customers to
contact you, which in turn can boost conversions from your
site.
• For example, a call to action can be: “Get a Free Quote” along
with your email address or contact form.
By: Rachana Dhabalia

9. 7. Basic SEO
• Learning and applying the
basics to your website will help
make your website easier to
find on search engines for those
looking for the products or
services you provide.
• That means using the correct
keywords throughout your text,
putting in plenty of links,
naming your page titles and
URLs correctly, and employing
the magic of images and videos.
Your website won't do you as much good if no one can
stumble upon it. Become familiar with the SEO basics to
make it more accessible by search engine.
By: Rachana Dhabalia

10. 8. Quality And Fresh Content
• Your website is your first impression on a customer. You want
to give them what they're looking for, and perhaps even give
them a reason to keep coming back.
• Fresh content is a goldmine for SEO, as well.
• Make your small business website stand out with quality
content!
• A great way to generate buzz about your business is to write
exciting content that your viewers will enjoy and will want to
share with their friends.
By: Rachana Dhabalia

11. 9. Quality Pictures & Subheadings
• Online Reader like to scan everything so be careful to break up any
big chunks of text on your site by utilizing relevant images and
information subheadings.
By: Rachana Dhabalia

12. 10. A secure hosting platform
• Having your online
information hijacked is a
nightmare, and, should it
happen to your business, it
could cost you customers.
• It is imperative that you have
a secure, trustworthy hosting
company to keep the bad
guys out and your content up
and running.
It is also very important to keep your content
management system updated in order to stay
one step ahead of the hackers.
By: Rachana Dhabalia

13. 11. Responsive Friendly Design & Style
• There is a multitude of different
screen sizes across phones,
“phablets”, tablets, desktops, game
consoles, TVs, even wearables.
Screen sizes will always be changing,
so it’s important that your site can
adapt to any screen size, today or in
the future.
• The layout changes based on the size
and capabilities of the device. For
example, on a phone, users would
see content shown in a single column
view; a tablet might show the same
content in two columns.
By: Rachana Dhabalia

14. 12. Tell Visitors What you want them to do
• Tell your visitors, what they
should do and then convert
visitors into Leads.
• So, when they are submitting
your contact form or giving you
a call, make sure your site
makes that desired action
crystal clear.
By: Rachana Dhabalia

15. Conclusion
• If you want a website that not only looks great
but is also capable of generating new leads for
your business, make sure your site has all of
these 12 traits.
By: Rachana Dhabalia

16. Rachana Dhabalia