Google Tag Manager- elaborating Discussion on creating,managing & executing Tag manager..

1. Google Tag Manager
Created By: Priyanka Varma

2. Definition
2
Google tag manager is a tool
which easily and quickly add
and update website tags for
Google Adwords, Google
Analytics without editing in
code.
By: Priyanka Varma

3. Advantage Of Google Tag Manager
• User Permission
• Provide debugging
• Speed
• Works Smoothly across devices
• Make future upgrades simpler
• Very Flexible
• In Built Tags
By: Priyanka Varma

4. Why are container tags needed?
• Free & easy
• Manageable for Tracking Process
• Cost effective
• Enduring your website
• Usability
• Easy testing
• Rule driven
By: Priyanka Varma 4

5. Features
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• Tag Technology
• Usability
• Accounts & User Roles
• Tag Firing Rules
• Supported Tags
By: Priyanka Varma

6. Elements of GTM
• Macros
• Tag
• Rules
By: Priyanka Varma 6

7. Macros
• Macros types for Web
• Macros for Event tracking
• Macros types for Mobile
By: Priyanka Varma 7

8. Macros types for Web
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• 1st party cookie
• DOM Element
• HTTP Referrer
• JavaScript Variable
• Lookup Table
• Random number
• URL
• Auto-Event Variable
• Constant String
• Container Version Number
• Custom JavaScript
• Data Layer Variable
• Debug Mode
By: Priyanka Varma

9. Macros for Event Tracking
• Element
• Element Classes
• Element Id
• Element Target
• Element Url
By: Priyanka Varma 9

10. Macros types for Mobile
• Application Name
• Operating System Version
• Platform
• Random Number
• Screen Resolution
• SDK Version
• Value Collection
• Application Version
• Constant String
• Device Name
• Function Call
• Language
By: Priyanka Varma 10

11. Tags
Google Tag Manager explicitly supports the following tag types,
with templates that minimize the possibility of errors in your
tags.
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• Ad Words Conversion Tracking
• Ad Words Dynamic Remarketing
• Double-click Floodlight Counter
Tags
• Double-click Floodlight Sales Tags
• Google Analytics
• Google Analytics (Universal
Analytics)
• GDN Remarketing
• Certified Vendor Tags
• Custom Tag Types
• Event Listeners
By: Priyanka Varma

12. Rules
• Firing/Blocking Rules for Tags
• Enabling/Disabling Rules for Macros
• Event Based Rules (Web Containers)
By: Priyanka Varma 12

13. Google Tag Manager for Web
• Google tag manager works via container snippets which place
in all your website pages.
• Set multiple GTM account from your Google account.
By: Priyanka Varma 13

14. How To Setup For Web
• Create Google tag manager account
• Create container for your app in account
• Select “WebPages” where to use container
• Add the container snippets each pages of website
By: Priyanka Varma 14

15. Google Tag Manager for Mobile Apps
• Google tag manager is useful to configure the value which
we want to change in future. Or that can change
conditionally.
• Manage the rules & check how the values change like
- dimension of ads
- game setting
- user interface ( depend on platform)
By: Priyanka Varma 15

16. How to setup for mobile apps
• Create Google tag manager account
• Create container for your app in account
• Select “Mobile Apps” where to use container
• Download & implement Google tag manger SDK
By: Priyanka Varma 16

17. How To Setup Account
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By: Priyanka Varma

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