2. What do we mean by Outreach? Outreach is to target the market which still is untouched. It is to explore the potential of this market in a way which is beneficiary for films. It is to understand that 2 tire and 3 tire cities have great potential to make a movie block buster. Lastly, it is to understand that market is changing and we need to change accordingly so that our marketing is effective and efficient.

3. To understand this We have to first understand that How a movie becomes block buster? Why do you need an Outreach PR Agency?

4. What Makes a Movie Block Buster?? Lets take the example of Two Movies- Jaanetu… and Rock On!! Both Movies were based in Mumbai and had youth appeal. JaaneTu… managed to gross Rs. 56.41 Cr. and Rock On!! did business of Rs. 27.46 Cr. Rock On!! Grossed Rs. 21.28 Cr. in Top 8 Metros, where as JaaneTu… grossed Rs. 19.74 Cr. In top 8 Metros. So the collections were nearly equal in Top 8 Metros. The difference lies in the collection of Other Cities. Where JaaneTu… did 65% of its business in cities other then metros, Rock On!! did only 22% business in those cities.

5. So where does the Difference Lies?? For this, lets take two different set of peoples and try to know their reaction in same situation.

6. Imagine there reaction when they might be able to see a celebrity if they travel for 2 hours? A GROUP OF TEENAGERS FROM A TOWN ‘RAIPUR’ AN EXECUTIVE FROM ‘MUMBAI’

7. The difference is in how you treat your T.G. in B-Towns To create a block Buster, you have to target B-towns and in completely different manner then how we target metro audience.

8. Why Outreach? 30 % of revenue for any movie comes from non-metro cities. Currently no efforts are been made to target these cities. Hardly 5-10 % of total marketing budget is allocated to these cities. These cities have huge potential to grow if properly targeted. All market in top 8 metros is saturated and there is very low possibly of them growing in future. 5% 30% 95% 70% Marketing Expenditure Revenues

10. Market with low reach but high potential. The reach of Films in A1, A2 is nearly 30%. Still the actual numbers are near 3.5 Million. Other markets film reach is just 15-20% but actual numbers are around 8.5 million. This shows that B1, B2, C, D, E1 and E2 markets have low reach of films media but have high growth prospects. It is known that the market will grow in future as many multiplex chain are opening in 2 and 3 tire cities. So the reach %age and number will increase. It is essential for us to be able to an cash this increasing number.

11. Some Other Advantages of Targeting this Market By Targeting non-metros separately, we will be able to attract new set of advertiser to advertise with our movie. We will also be able to attract regional media leaders to become media partner with our movie.

12. Why Spice Outreach? We understand B Towns and all other markets which is due to our experience of working on projects like Gajini, 3 Idiots etc. We understand that every market is different and so we treat them individually. We understand local media sentiments and work accordingly. Ours is an entire organization dedicated to promote movies in 2 tire and 3 tire cities only. Our Reach

13. Thank You!!!