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Corporate Blogging Sabrina I. Pacifici Founder, Editor, Publisher, Web Manager LLRX.com ( www.llrx.com ), the unique, free, independent webzine on legal research, resources, applications, and technology for librarians and legal professionals. & Author of beSpacific ( www.bespacific.com ) Accurate, focused law and technology news, updated daily
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facts about blogs
Parts of a blog – consider which elements to use
How many blogs are there?  Millions and millions….
But how many are updated regularly?
“ A mere 2% of Adult Internet users maintain Web diaries or Web blogs…Content omnivores are among the heaviest overall users of the Internet.”
Blog Software – An overview of some options
Tracking Blogs
Stats on Corporate Bloggers:  http://www.sifry.com/alerts/archives/000390.html ,  October 17, 2004
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Essentials – benefits, people, time, cost ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs – can they replace an intranet?
From  Dave Pollard's  How to Save the World – The Knowledge Process,  http://blogs.salon.com/0002007/
What to Blog About?  Share the Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Does Blogging Involve – Got Content! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of a blog used for development, collaboration, testing
Blogs facilitate organization of, and access to, relevant data by topics
Example of a very focused topical blog: GM Smallblock Engine Blog
Example of a topical blog with broader focus but still subject oriented – stays on message.
More Reasons Why You Should Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think about products and services – informing and supporting users A Product Blog "By announcing a new product on a blog you are creating an invitation to a discussion about your product. On-line press releases don't allow readers to post comments to provide feedback or to ask questions. As more and more blog readers use newsreaders, people are very apt to grab an RSS feed for a blog they find interesting. That creates an opportunity for the blog to continue the discussion that starts with a new product announcement. “ http:// contentcentricblog . typepad .com/
Consider the options, value and flexibility offered by RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Microsoft has over 800 employees blogging…take a look
Bloggers from Sun Microsystems
CEO’s Who Blog
News and Resources About Corporate Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Corporateblogging

  • 1. Corporate Blogging Sabrina I. Pacifici Founder, Editor, Publisher, Web Manager LLRX.com ( www.llrx.com ), the unique, free, independent webzine on legal research, resources, applications, and technology for librarians and legal professionals. & Author of beSpacific ( www.bespacific.com ) Accurate, focused law and technology news, updated daily
  • 2.
  • 4. Parts of a blog – consider which elements to use
  • 5. How many blogs are there? Millions and millions….
  • 6. But how many are updated regularly?
  • 7. “ A mere 2% of Adult Internet users maintain Web diaries or Web blogs…Content omnivores are among the heaviest overall users of the Internet.”
  • 8. Blog Software – An overview of some options
  • 10. Stats on Corporate Bloggers: http://www.sifry.com/alerts/archives/000390.html , October 17, 2004
  • 11.
  • 12.
  • 13. Blogs – can they replace an intranet?
  • 14. From Dave Pollard's How to Save the World – The Knowledge Process, http://blogs.salon.com/0002007/
  • 15.
  • 16.
  • 17. Example of a blog used for development, collaboration, testing
  • 18. Blogs facilitate organization of, and access to, relevant data by topics
  • 19. Example of a very focused topical blog: GM Smallblock Engine Blog
  • 20. Example of a topical blog with broader focus but still subject oriented – stays on message.
  • 21.
  • 22. Think about products and services – informing and supporting users A Product Blog "By announcing a new product on a blog you are creating an invitation to a discussion about your product. On-line press releases don't allow readers to post comments to provide feedback or to ask questions. As more and more blog readers use newsreaders, people are very apt to grab an RSS feed for a blog they find interesting. That creates an opportunity for the blog to continue the discussion that starts with a new product announcement. “ http:// contentcentricblog . typepad .com/
  • 23.
  • 24.  
  • 25. Microsoft has over 800 employees blogging…take a look
  • 26. Bloggers from Sun Microsystems
  • 28.