1. Designing for Social Sharing Rashmi Sinha www.uzanto.com www.rashmisinha.com

2. Plagger – RSS/Atom remixing platform Tatsuhiko Miyagawa [email_address] Six Apart, Ltd. / Shibuya Perl Mongers YAPC::NA 2006 Chicago

10. Customer-Centered Design at HP Nancy L. Clark & Craig B. Neely

12. Why is Customer-Centered Design Important?

28. HP logo

54. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed

55. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed

56. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed

57. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML , XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed

61. bloglines2gmail.yaml plugins: - module: Subscription::Bloglines config: username: you@example.com password: foobar mark_read: 1 - module: Publish::Gmail config: mailto: [email_address] mailfrom: miyagawa@example.com mailroute: via: smtp host: smtp.example.com

63. RSS in Gmail

64. HTML + Images

65. Feed Image (Logo / Buddy Icon)

66. Search

67. Auto grouping (“Conversations”)

68. Diff

69. Tips: Filter

70. Tips: is:unread

73. Config for RSS bot (1/3) plugins: - module: Subscription::Config config: feed: # Trac's feed for changesets - http://plagger.org/…/rss

74. Config for RSS bot (2/3) # I don't like to be notified of same items # more than once! - module: Filter::Rule rule: module: Fresh mtime: path: /tmp/rssbot.time autoupdate: 1

75. Config for RSS bot (3/3) - module: Notify::IRC config: daemon_port: 9999 nickname: plaggerbot server_host: chat.freenode.net server_channels: - #plagger-ja - #plagger

79. planet-yapcna.yaml (1/4) plugins: - module: Subscription::Config config: feed: - http://yapcchicago.org/feed/ - http://use.perl.org/search.pl?query=YAPC… - http://del.icio.us/rss/tag/yapcna2006 - http://feeds.technorati.com/feed/posts/… - http://bloglines.com/search?q=YAPC+NA&… # etc, etc …

80. planet-yapcna.yaml (2/4) # Normalize feed title and permalinks - module: Filter::FeedBurnerPermalink - module: Filter::TruePermalink - module: Filter::StripTagsFromTitle

81. planet-yapcna.yaml (3/4) # Create a smartfeed for all the entries merged - module: SmartFeed::All rule_op: AND rule: - module: Fresh duration: 10080 # seven days - module: URLBL dnsbl: rbl.bulkfeeds.jp config: title: Planet YAPC::NA

82. planet-yapcna.yaml (4/4) # Generate nice XHTML out of the SmartFeed - module: Publish::Planet rule: expression: $args->{feed}->id eq 'smartfeed:all' config: dir: /path/to/htdocs skin: sixapart-std template: members_list: 1 style_url: http://example.com/style.css

85. youtube.yaml plugins: - module: Subscription::Config config: feed: - http://www.youtube.com/rss/tag/yapc.rss # discover real .flv URLs on YouTube.com - module: Filter::FindEnclosures # fetch them to local directory - module: Filter::FertchEnclosure config: dir: path/to/save

129. Notify::Eject Supports: Windows, Linux, FreeBSD and Mac OSX!

161. browsing alone

162. Part I: Why NOW?

163. The web has become a social sphere

165. From Pew Internet Research, for US only

166. Just for fun! 34% men , 26% women 37% of 18-29 yrs old , and 20% of 65 and over go online, on any given day, just for fun… From Pew Internet Research, for US only

167. The web has become a social sphere Massively multiplayer online games

168. Hintz Alumni Center Evening Mixers: • 400 Indoors • 400 Patio Seating

169. Beaver Stadium Tuesday Night Banquet - Tailgate Party and Old Fashioned Ice Cream Party and Sock-Hop Nittany Club Sports Museum

171. Penn State has a full-service catering company on campus for breaks and meals. We also have our own bakery which supplies Java Co. Catering

173. Nittany Lion Inn The Nittany Lion Inn is a gracious, colonial style hotel right on-campus. A 15 minute walk to ASV sessions A National Trust historic hotel

174. A National Trust historic hotel • For Banquets & Council Meetings • 220 Sleeping Rooms Nittany Lion Inn

176. Courtyard Inn Nittany Lion Inn Days Inn Hampton Inn Hilton Garden Inn Ramada Inn Atherton Penn Stater 2 mi from campus >

177. Conference Center • 2 miles From Campus • 300 Luxury Rooms

178. Exhibits

179. Penn State Campus Main Presentation Sites: < Eisenhower Auditorium (2,500)

180. Downtown State College flanks the south side of campus, a five-minute walk from campus housing, and a 12 minute walk from Eisenhower Auditorium.

181. MEALS ON-CAMPUS Breakfast $ 5.75 Lunch $ 8.25 Dinner $10.00 Banquet $45.00 HOUSING ON-CAMPUS * Single Room in Eastview Terrace $57.00/night Double Room Nittany Suites $40.00/night * Includes Breakfast

182. Budget

186. WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine

187. 240,000 users

188. Wells Fargo StageCoach Island

189. American Apparel

192. The web has become a social sphere Massively multiplayer online games Rich interfaces enable richer interactions

193. Part II

194. Part II: What is social sharing?

196. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.

198. Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina

199. Coffee Dance performance Tomatoes

206. Part III: So you want to design for social sharing?

207. Forget the ipod!

208. Web 2.0 and Virtual Worlds Roo Reynolds Metaverse Evangelist [email_address]

209. Your innocent laughter was so pure

210. To my pain it was the cure

211. My heart fills with pain so much

212. To see all the lives of people that you have touched..

213. memories of you are so sweet …

215. A story of an African Safari An adventure experienced by three little boys. PART ONE

220. Which snake do you think it is? Me! It is me! I’m a puff adder. The book says I’m ‘large, thick bodied, sluggish, broad head is covered in small scales. Tail very short. Body scales rough. Body yellowish to light brown with numerous dark chevrons… active at dusk, Up to 30 young born in late summer. May give deep warning hiss. Bites readily. Venom causes swelling and pain, occasionally death. Found throughout Africa.’

222. Does Leon win? Is a snake an animal? No! I’m a banana, not a snake. (How can I get them to come closer so I can SHOW THEM my FANGS?) A snake is a reptile. Reptiles are members of the animal kingdom. So yes, Leon won – the snake IS an animal.

224. But what about the stick on the other side of the car? No, a stick is not an animal. A stick comes from a tree, so it is part of a plant. HOWEVER, a stick can be an insect. During their exploration of the camp the boys saw several stick insects. BUT THIS STICK? It is a very special thing. It is a message – a signal. There’s one animal in the African bush that likes breaking such leafy sticks off trees to carry around until they get bored, then they drop them. The boys soon found out what that animal is….

225. Compare two of the little boys to the elephant in SIZE Why is Taz holding his nose???

226. … .because he’s never ever smelled anything like an elephant before Elephant poo!

230. I’m sorry … for the bad times we had to share

233. So many people you have helped with just a smile

235. if only they keep going forever after

238. Web 2.0

240. Web 2.0 components / characteristics The Web as “ The Platform” Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architecture of participation Small pieces loosely joined, or “re-mixed” Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques: Mash-up, wiki, tagging, blogging Rich user experience Light-weight programming models

243. Web 2.0 is understood – so what’s next?

247. Some principles…

253. Why do people digg? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”

261. Wise Crowds: Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki

264. 8. Most of all, allow for play

266. Questions? www.rashmisinha.com www.uzanto.com