- The document summarizes a post-launch survey conducted for Minute Maid Nimbu Fresh, a newly launched lemon juice drink, to gather consumer feedback and suggest promotional strategies. - The survey found that 42% of consumers surveyed were health conscious and preferred juices to carbonated drinks, but there was a lack of awareness about juice drinks. The highest demand came from 21-30 and 31-40 year olds. - While most consumers liked the taste of Minute Maid Nimbu Fresh, some areas still preferred the competitor 7UP Nimbooz due to lack of refrigeration and promotion of the new product. - Recommendations included targeting colleges and workplaces through competitions and sampling,

1. Kandhari Beverages Pvt. Ltd-Authorized Bottler of the Coca Cola CompanyPost-launch survey of Minute Maid Nimbu Fresh Presented by : GurpreetAthwal A1403109008 MBA A & FB Amity Institute of Organic Agriculture

2. Introduction to the CompanyKandhari Beverages Pvt. Ltd.(a franchisee of Coca Cola Company) The Company is engaged in the business of manufacturing, marketing and distribution of aerated water under franchise agreement with the Coca-Cola Company, USA Two mega bottling plants for filling soft drinks located at Village Nabipur, District FatehgarhSahib (Punjab) and Village Katha, Baddi, District Solan (HP) Present gross turnover of the company is approx Rs. 350.00 Crores Introduction to the Project Title: Post-launch survey of Minute Maid Nimbu Fresh Duration: 2months (3rd May- 30th June) Description: To undertake post-launch survey, promotion and marketing of the newly launched product, Minute Maid Nimbu Fresh. The study mainly focused upon gathering consumer feedback regarding the product and suggesting alternate promotional and marketing strategies

3. PROJECT PROFILE OBJECTIVE 1: To gather customer feedback on Minute Maid Nimbu Fresh RESEARCH METHODOLOGY OBJECTIVE 2: To undertake promotion of Minute Maid Fresh RESEARCH METHOLOGY OBJECTIVE 3: To undertake marketing of Minute Maid Nimbu Fresh RESEARCH METHODOLOGY

4. OBJECTIVE 1- Observations and Analysis Total number of consumers- 130 ANALYSIS Out of total 130 consumers, 55 consumers or 42.30% of sample population is health conscious i.e. they prefer juices and juice drinks over carbonated beverages ANALYSIS This survey shows lack of awareness amongst consumers regarding juice drinks

5. ANALYSIS Maximum demand for MMNF lies in the range of 21-30 years, closely followed by the age group of 31-40 years ANALYSIS For 19 consumers out of 30, juices and juice drinks are a part of monthly purchased ration. The remaining 11 consumers purchase juices and juice drinks occasionally

8. Only 13 consumers i.e. 10% consumers did not like the taste of MMNFRecommendation used by the company: Set up stall in Big Bazaar, Zirakpur to promote MMNF

9. OBJECTIVE 2- Observations and Analysis With the help of personal interaction, information was gathered regarding variation in the taste in comparison to Nimbooz Being the pioneer in the lemon juice drink segment, 7UP Nimbooz was considered as a benchmark for quality, taste, appearance etc Consumers were curious to try and discover a new version of lemonade which is different from competitors Most of the consumers who tried the product agreed that it matches up to its tagline ‘bilkulgharjaisa’ In some areas of Mohali, Nimbooz is given more preference than MMNF due to the following reasons- Absence of coca cola refrigerators Low consumer demand Low margins for shopkeepers No schemes Recommendation used by the company: To explore the potential of chemist market

10. OBJECTIVE 3- Observations and Analysis Area surveyed: Chandigarh Target segment: Chemist shops Number of shops covered: 34 (10 sectors) Lack of space in shops for placing visicoolers Lack of awareness amongst consumers as well as shopkeepers in considering MMNF as a health drink Most of the shops covered are near confectionery shops, so people prefer to buy juice drinks from those shops

12. 5. Coca Cola visicoolers should be covered with transparent MMNF stickers 6. It should be ensured that the topmost shelf of visicoolers is occupied by MMNF 7. Internet search engines like Google, Yahoo and social networking sites like Orkut could be used for promotion 8. Nimbu Fresh could be made available at traffic signals 9. Make MMNF available at fresh juice vendors 10.Make a collage from Nimbu Fresh labels and post it to the postal address of the company. 11. Other promotional activities and schemes- Introduce a newspaper advertisement in which Rs 3 would be given off when the newspaper cutting would be shown to the shopkeeper Collect 5 caps of Nimbu Fresh and get Rs 5 off on the next purchase of a bottle of Nimbu Fresh Print picture(s) of lemon, maximum 5, under the cap or on the back side of the label or on a scratch card. The number of lemons revealed would be equal to the price deducted from the MRP

13. LEARNINGS Exposure to corporate presentations Out of comfort zone, into marketing Overall Personality development Enhanced Communication skills Hands-on experience of working in a big company

14. DISPLAY OF MMNF

16. Thank you