The survey on the Satyamev Jayate serial and presentation on the research done on it

1. Analysis on Satyamev
Jayate Research Report
Presented by – Gurpreet Singh

2. Satyamev Jayate
• It was the TV show hosted by the Bollywood actor Amir Khan.
• It is produced to make the people aware that what kind of things are going
in our society.
• Timings were – 12pm to 1:30pm
• Channel – Star Plus and DD1

3. Buzz on Social Media
Facebook
• Likes – 660,643
• Talking – 332,319
• Public posts - 1712
Twitter
• Followers – 15135
• Following – 60
• Tweets & Re-tweets – 35306

4. Audience Sentiment Analysis
71
24
5
POSITIVE NEUTRAL NEGATIVE

5. Audience Intelligence
• Majority is Male
• People between 18-35 years of age create maximum buzz.
• Young Generation is more concern about such issues.
• Maximum buzz came from Maharashtra, followed by Karnatka.

6. People Talking
• After the pilot episode, people start talking about Female Infanticide.
• Satyamev Jayate is evoking people to discuss social issues.
• Some started comparing this program to The Oprah Winfrey, a western
program.

7. Impact of Pilot Episode
• The pilot episode was based on the theme of Female Infanticide.
• Root out social evils.
• Change in society.
• Conversation tracked – 13,632

8. Celebrity Impact
• Does celebrity magnet work ?
• 95% are the talking about the Amir Khan only.
• It impacted to a large extent on the people.

9. Conclusion
• Young generation is more concerned about these issues.
• People start discussing to change in the society.
• Much talking about Amir Khan rather than the show.
• Shows that Celebrity face has a great impact on society.
• Peoples are more in concern now and the buzz is increasing.

10. THANK YOU