Its all about the history of walmart and how it became so successful.How it is using social media for making its business more profitable.

1. success stories of wal-mart Submitted By :- GurmeenKaur AdarshGoel Email Id :- gurmeensran21@gmail.com

2. agenda History of Retail Industry Introduction to Sam Walton Introduction to Wal-mart Success story of walmart Social Media Marketing Success features Awards and Achievements Successful Joint Ventures Success mantra

3. Sam Walton did not invent retailing, he simply changed the business model and way of doing business to make it a much more profitable venture.

4. History of Retail Industry The retail industry is responsible for the distribution of finished products to the public. Emerged in the US in the 18th century . Developed only in those areas that had a population of above 5,000.

5. Contd… Supermarkets flourished in the US and Canada after World War II. Of the world’s top ten retail companies in terms of total sales, six are American. Major retail giants :- Wal-Mart, Target, Home Depot and Tesco.

6. Introduction to Sam Walton 1918 1942 (Born) (Joined Military) (completed graduation & (Took management joined JC Penny ) of 1st variety store) 1940 1945

7. Contd… 1945:- $20,000 (Loan) + $5,000(Own money) Purchased a Ben Franklin, 1st variety store on Newport, Arkansas. Purchased more “Ben Franklin” stores with the help of his Brother, Brother-In-Law, Father-In-Law.

10. Contd… Headquarters :-Bentonville, Arkansas, United States. CEO :- Michael J. Duke.

11. Wal-Mart logo timeline 1962 – 1964 1964 – 1981 1968 – 1981 1981 – 1992 1992 – 2008 2008 – Present

12. Success story of walmart Most of the retailers ,located in urban areas, and focused on specialty items. Idea of opening stores in rural areas, keeping costs low and discounting heavily .

13. Key to success Rigidly control his costs. Used electronic scanners at the registers.

14. Contd… 1969 :- 18 Wal-Marts in Arkansas and Missouri. 1980 :- 276 Wal-Marts were operating. 2010 :- 8,500stores in 15 countries, under 55 different names.

15. Contd… Mexico as Walmex. U K as Asda. Japan as Seiyu. India as Best Price.

18. Walmart Giving :- It is used for the promotion of charitable activities/foundations of walmart.

20. It is used for the promotion of its products as well as its charitable activities.

23. Videos of shareholders of Walmart. Their journey as shareholder in Walmart.

24. Vidoes of hiring people.

26. To create zero waste;

29. Contd… “Top 25 Diversity Recruitment Programs" , 2002, to hire and promote Latinos. Top Organizations for Multicultural Business – DiversityBusiness.com

31. It formed a joint venture with GrupoCifra SA de CV (Cifra), a well-established retail chain in Mexico.

33. 2009:- Wal-Mart started doing business in India for the first time.

35. Prompting many foreign retailers to enter the country.

36. Wal-Mart started exploring the Japanese market in 1997.

38. Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand. Thank you