5. Vision statement of

6. Mission statement of

7. Products

8. Products

9. Product wise Revenue % OF TOTAL REVENUE BY PRODUCT 2008 2009 2010 SERVERS & NETWORKING 11% 11% 11% STORAGE 4% 4% 4% SERVICES 9% 9% 11% SOFTWARES &PERIPHERALS 16% 17% 18% MOBILITY 28% 30% 31% DESKTOP PC 32% 29% 25%

10. Product wise revenue

11. Business we are in

12. Dell’s most selling desktop

13. Dell’s most selling desktop

14. Top competitors of

15. Top competitors of

16. WORLDWIDE PC MARKET SHARE COMPANY 1Q 09MARKET SHARE(%) 1Q 08 MARKET SHARE(%) HEWLETT-PACKARD 19.8 18.1 DELL 13.1 14.7 ACER 13.0 9.6 LENOVO 6.6 6.7 TOSHIBA 5.5 4.3 OTHERS 42.0 46.6 TOTAL 100.00 100.00

17. WORLDWIDE PC MARKET SHARE

18. competitors in us

19. Us pc market share

20. COMPETITORS IN WESTERN EUROPEAN

21. Western European pc market share COMPANY 1Q 09 MARKET SHARE 1Q 08 MARKET SHARE HEWLETT-PACKARD 22.8 22.7 ACER 22.1 16.9 DELL INC. 10.6 13.7 TOSHIBA 6.8 5.7 ASUS 4.8 3.3 OTHERS 33.0 37.7 TOTAL 100.0 100.0

22. Western European pc market share

23. Competitors in EMEA

24. EMEA pc market share COMPANY 1Q 10 MARKET SHARE 1Q 09 MARKET SHARE ACER 21.3 17.3 HP 20.4 20.9 DELL 9.2 9.4 ASUS 8.1 4.3 TOSHOBA 5.7 6.7 OTHERS 35.3 41.4 TOTAL 100.0 100.0

25. EMEA pc market share

26. Asia-pacific competitors

27. Asia-pacific(ex.JAPAN) market share 1Q 10

28. Asia-pacific market share

29. Positioning of dell

30. Contd…

31. Contd…

32. Contd…

33. Contd…