2. Content
What is PEST analysis?
Case study PEST Analysis : Chotukool from Godrej.
3. PEST Analysis
PEST is an analytical tool which considers external factors and helps
you to think about their impacts.
Is a useful tool for understanding the “big picture” of the
environment in which you are operating
By understanding your environment, you can take advantage of the
opportunities and minimize the threats.
This provides the context within which more detailed planning can
take place to take full advantage of the opportunities that present
themselves.
4.
5. PEST Analysis
Political Economical
• Favourable collaboration for distribution • Untapped market for cheap & portable cooling system
channels from govt. agencies like post office
• Availability of distribution network
• Financial inclusion policies through MFIs • Low refrigerator penetration
• Dependency on govt. distribution network
• Economic polices (chinese pdts)
• Infrstructural & educational policies • High growth trend in complement products
•First mover’s advantage for product
likely changes: Change in govt. policies might likely changes : creation of new breed of products, rise in
hamper the existing distribution channels. competition and employment opportunities
Socio-cultural Technological
• 68.84 % rural population • Low access to mass communication channels
• High Illiteracy (31.16 %)
• Marketplace illiteracy • Need for innovative product (low consumption of
• Women empowerment power, portability, usage of alternative energy sources)
• High acceptance due to co-creation
likely changes : Improved social status , better likely changes : change in communication channels
standard of living
