3. Introduction American multinational corporation A driving force in automotive Was Henry’s ford third company Headquarters - Dearborn, Michigan, a suburb of Detroit Founded – 16th June 1903
4. Intro… Performing its business in 7 continents and 90 plants . Manufacturers cars and commercial vehicles Operating its business in : North America Europe Asia pacific Latin America Africa Middle east
5. KEY PEOPLE Founder – Henry ford Current President/CEO- ALLAN MULALY Current chairman: William clay ford
6. TARGETING… Ford has approx. 13000 dealers worldwide Round about 137 markets worldwide . Major customers : Hewlett –Packard Phillip Morris international GlaxoSmithKline Astra Merck Cne logistics GE
7. Its new products/ services Sportka Focus C-MAX Concept Everest Falcon Bantam Eco sport
8. POSITIONING Currently the second largest automaker in the U.S. Fourth-largest in the world based on number of vehicles sold annually.
9. MARKETING STRATEGIES Product differentiation based on operational efficiency :- Its offer on the plank of service . Also supplying videotapes showing how repairs have to be done . Adopting offer to suit target segment. Strategic segmentation of cars :- Family car segment SUV segment Premium car segment
20. Mission of ford motor co. We are a global family with a proud heritage passionately committed To providing personal mobility for people around the world. ...
21. Vision of ford motor co. To become the world’s leading consumer company for automotive products.
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23. Top competitors General motors Toyota Honda Chrysler Nissan motor co. Kia Daimler Volkswagen
24. What is The Ford’s Competitors Objective? Maximum Profit Market share growth Maximum Profit Technological leadership Service leadership
25. subsidiaries Ford has 8 brands: Ford Lincoln Mercury Land Rover Volvo Mazda Jaguar Aston Martin
40. GENERAL MOTORS Founded-1908 Headquarters -Detroit, Michigan, USA Employees :209,000 (2010) Revenue: US $ 98.7 BILLION
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42. HONDA Founded:1948 Headquarters- Tokyo, Japan Employees: 167,231 (2008) Revenue: US $ 120.27 billion (2009)
43. Daimler Founded: 1883 No of employees: 256400 Headquarters :Stuttgart, Germany Revenue: euro 78.92 billion
44. Volkswagen Founded: 28 may 1937 Headquarters :Wolfsburg, Germany Area served: worldwide No. of employees : 368500 (2009)
45. KIA Founded : June 9 , 1944 Area served: international Employees:42000 Headquarters: south Korea Products: automobiles
46. NISSAN MOTOR Founded : December 26, 1933 Headquarters : yokohama , Japan Revenue : yen 7.517 trillion No of employees : 175, 766 Products: automobiles, outboard motors, forklift trucks
48. FORD CARS FORD FIESTA FORD FIGO FORD FUSION Focus sedan Focus coupe Mustang Tauras
49. FORD FIESTA SES hatchback Base price: $17120 Standard manual air conditioning 5 speed manual transmission with overdrive(standard) Engine type: 1.6 liter duratec, i4 , ti –vct 16valve , front mounted with horsepower of 119@6000, alloy black Warranty – 36 months
57. NISSAN VERSA HATCHBACK 1.8 SL Base price: $16900 Manual air conditioning – standard Engine type: 1.8 liter , i4 . Cvtcs 16 valve, dohc , sefi engine , transverse mounted with horsepower of 122@5200. Curb automatic weight – 2758(ibs) Warranty- 36 months
58. HONDA FIT Sport 5 spd MT w/ navigation system Base price $ 18260 Rear seats HVAC ducts- not available Engine type : 1.5 liter i- VTEC , 14 , 16 Valve , front mounted with horsepower of 117@6600, alloy cylinder head . Warranty – 36 months
