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Welcome to
Case study of
TOPICS NAME
INTRODUCTION ROY
VARIOUS LAUNCHES VINAy
RISE OF JIO
STRATEGY OF JIO ABHISHEK
INTRODUCTION
Reliance Jio Infocomm Limited Jio is an Indian mobile network operator.
Owned by Reliance Industries and headquartered in NaviMumbai, Maharashtra,
it operates a national LTE network with coverage across all 22 telecom circles. Jio
does not offer 2G or 3G service, and instead utilizes voice over LE to provide
voice service on its network.[2][3]
On 5 July 2018, fixed line broadband service named Gigafiber, was
launched by the Reliance Industries Limited's chairman Mukesh Ambani
during the company's Annual General Meeting.]

JIO since its launch has provided free and unlimited phone calling to all
over India to any network. In response a few other telecom provider have
also started providing free calling service to its subscribers.[7]
BETA LAUNCH
OF
Jio soft launched on 27 December 2015 (the eve of what would have
been the 83rd birthday of Reliance Industries founder Dhirubha
Ambani), with a beta for partners and employees, and became
publicly available on 5 September 2016.
COMMERCIAL
LAUNCH
The company commercially launched its
services on 5 September 2016.[4] Within the
first month, Jio announced that it had
acquired 16 million subscribers. This is the
fastest ramp-up by any mobile network
operator anywhere in the world.[19] Jio
crossed 50 million subscriber mark in 83
days since its launch,[20] subsequently
crossing 100 million subscribers on 22
February 2017.[21] By October 2017 it had
about 130 million subscribers.[22]
RISE OF
Price war between voice
calls
No price war on data
Used to charge more
On data
Took adavantage of high
Data plans and came with
Jio[offering less rates]
Reliance entered the telecom sector
in 2016
Its not just winning the game
But rewriting it.
HOW IS DIFFERENT
FROM OTHERS
How Is different from others?
Optical fiber net
An optical fiber is an wire that converts your data
signal into light
Reliance has invested over
150,000 crores
on optical fiber
Q:How will they make profit
with low rates
A:Mukesh ambani grand ambition
is for future not present
Stratergy of Mukesh Ambani
Suppose Mukesh Ambani targeted
just 50% users
=Nearly equal
To 51 crore user
=51 crores X Rs 200 average billing
1person/month
= ₹10200 crores/per month
1.25 lac
crore
/year
5 steps involved in their success
Jio sim free to use
1gb data /day
4.Jio services
5 .Many offers
Welcome offer
Happy new year offer
Dhamaka offer
Jio customer satisfaction is the best
THANK YOU
GOWTAMI MAM,
, ,

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Case Study of JIO