7. Especially Now Times are Tough. WHY BOTHER? Consumer Behaviours During a Recession Changes Postpone Purchases Plan Ahead Service & Rewards Social Circling Save & Splurge Deal Seeking Vision Works
8. Case Study: the US market With the advent of new media and the ever-increasing awareness channels, US consumers now have increasingly higher expectations, with the CPG sector making no exception. Companies are now finding that issues such as sustainability, wellness and transparency are coming up more and more often. At the same time, the proven lack of effectiveness of traditional marketing methods is raising the stakes even higher. And, to top it all off, studies show that, even though companies are gathering huge amount of data about their customers, only a select few know how to interpret it properly. Vision Works
32. VISION WORKS “ Today's marketing model is broken. We're applying antiquated thinking and work systems to a new world of possibilities.”
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35. Media Consumption Europe – 2006 % of total media consumption time Share of total adspend by medium (global) % 2008 forecast (March 2008) What’s wrong with these numbers?
36. Most influential information sources in purchasing electronic goods? (TOP 3) CMO Council’s Retail Fluency Report, 2005 VISION WORKS Even more wrong…. Share of total adspend by medium (global) % 2008 forecast (March 2008) Newspaper Coupons 25 Internet 21 Product/Company Information 16 Retailer information 14 Other 14 Magazines 4 TV 4 Radio 3 Source % In-store Sales Associate 49 In-store demonstration 36 Word-of-mouth from family & friends 33
43. Who will be the First Penguin? There are no orcas here, you do not run the risk of being eaten. So jump in the water and be that first penguin that gets the big fish! Where ARE the orcas?
44. If you want to know more about how to find true insights in the emotional needs of your target audience, and how to turn these into winning propositions and profit opportunities, give us a buzz Vision Works [email_address] +91 95660 46556 www.vision-works.in About Vision Works VISION WORKS
Hinweis der Redaktion
You know a lot about your customers – harness that knowledge, instead of milking and harvesting them
People want to have a conversation, not just being yelled at People trust people
Exxon Mobil Brandjacked in Twitter The twitter community (myself included) was eager to embrace “Janet” a no holds barred up front in your face corporate representative that was ready to tackle the hard issues –sometimes without grace. Unfortunately, to the Twittersphere’s surprise and Exxon, Janet, is not an official company representative she claimed to be. Read the story to unravel the multiple angles to this unique case.
Ask WHY at least 5 times
C Hugh Macleod
CMO Council’s Retail Fluency Report, 2005
Once you start asking WHY – you will see your priorities changing quickly
There are no orcas here, you do not run the risk of being eaten. So jump in the water and be that first penguin that gets the big fish!
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